The HCL Software Unica Suite is an enterprise-class, integrated cloud native marketing platform that delivers precision marketing at scale. Its unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver a highly personalized customer experience on a variety of channels.

Unica has been recognized and earned two key awards for APAC Leadership in the G2 Marketing Automation grid reports. We have earned the following recognition in the following segments:

  • Leader in Asia Pacific Regional Grid Report for Marketing Automation
  • Leader in Asia Regional Grid Report for Marketing Automation.

Unica has one of the strongest presences in Banking, Insurance, and Telecom in Asia. And is strengthening its position as a leader with all the latest V12 modernization that has seen our customer satisfaction bumped in the last years.

“The best marketing automation tool” – Consultant in Hospitality

“Best Marketing automation product” – Consultant in Management Consulting

Discover more reviews from customers that contributed to the distinction

Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale. Reach out to us to understand more about Unica and we will be happy to help.

About G2

G2, the world’s leading business solution review platform, leverages 1M+ user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2’s site to gain unique insights.


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Further Reading
Marketing & Commerce | June 23, 2022
Let’s Get Started with Unica – Unica Deliver
Let's get started with Unica is a series to help beginners or marketers start with Unica as a product and this time it is Unica Deliver.
Marketing & Commerce | June 17, 2022
Unica Journey Accelerator
Managing templates in Unica Journey is also now much easier with enhanced search, categorization into folders. Let's learn more about it.
Marketing & Commerce | June 2, 2022
Unica Deliver 12.1.3 Release
The Unica Deliver 12.1.3 release was largely focused on managing recipient preferences and improving marketer's user experience. Let's read about it.
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