HCL Software is excited to announce that Unica, a leading enterprise marketing solution, has been recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hub (MMH). Our team at Unica takes great pride in this distinction, as customer feedback continues to shape our products and services.

In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals, taking into account both the number of reviews and the overall user ratings.” To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate.

Here are some excerpts from customers that contributed to the distinction:

Read more reviews for Unica here.

Everyone at Unica is deeply proud to be honored as a November 2020 Customers’ Choice for Multichannel Marketing Hub. To learn more about this distinction, or to read the reviews written about our products by the IT professionals who use them, please visit the Customers’ Choice announcement.

To all of our customers who submitted reviews, thank you! These reviews mold our products and our customer journey, and we look forward to building on the experience that earned us this distinction! If you have a Unica story to share, we encourage you to join the Gartner Peer Insights crowd and weigh in.

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates

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Further Reading
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Marketing & Commerce | May 5, 2021
Traditional MRM vs Collaborative Work Management
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Marketing & Commerce | October 7, 2020
Unica Discover- Formulate Your Customer Experience Strategy
We’ve all experienced struggle in our day-to-day life as consumers. The struggle can be any number of things, such as adding something to your cart to find it out of stock or receiving product suggestions that have no relevance to you. As I write this, one of the UK’s largest retail bank’s online and mobile systems are unavailable, keeping me from viewing my account and making transfers – very frustrating for such a critical service.  All of these examples create friction in the user experience, reducing the perception of a brand and leading to sharing negative experiences with friends, family, or voicing it on social media. What is Customer Experience? Customer experience (CX) covers every aspect of a customer’s journey with your brand (first contact to becoming a happy and loyal customer.) It is a holistic perception a customer has for your brand or service irrespective of the engagement channel. It is what drives a customer to keep coming back to your product and ultimately become a brand advocate. Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase from your store or even the amount of customer rep's attention while solving a problem; everything matters. Why does Customer Experience Matter? With the rise of on-demand and quick delivery/shipping services, customers have come to expect and demand more. They want things faster, such as having items delivered within 24-48 hours. This raises customer expectations everywhere and ultimately increases the chances of frustration when it doesn’t happen. This is reflected in market research. 79% of digital experience professionals rate the customer experience they provide as very or extremely high priority. Great that these see the importance, but also leaving 21% who don’t! 90% of those...
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5 Essential Reasons to Deliver Results with Email Marketing Automation
Email marketing is evolving and still remains one of the most effective channels for running campaigns. Today’s customers want their email communications to be unique, tailored to their needs and behavior. There should be a mechanism for a marketer to be able to decide which email variant they want to send, at what time, and to whom without having to lose precious time and energy in repeating the same task time and again. That, In a nutshell, is Marketing Automation. Why is Email Marketing crucial in any digital communications strategy? There are countless statistics out there that underline the importance of digital marketing in modern business, good old email has a particularly rich vein of statistics to mine. For instance, globally, there are about 5.6 billion active email accounts (Statista, 2019), of which 3.9 are used daily (Statista, 2020). Marketers that use segmentation and targeting note as much as a 760% increase in revenue. (Campaign Monitor, 2019), making email not only cost-effective but also highly profitable.  Whilst email has largely stayed the same from a technology perspective, the devices we use to open and read emails have shifted dramatically. Mobile opens account for 46% of opens (Litmus.com 2018). This means that for a significant percentage of us, we are still checking and reading emails on the go and on a scale that beggars belief. Understandably, the most opened emails relate to hobbies (MailChimp, 2018), this indicates that we are still happy to take time to look into areas that interest or engage us. What’s more, relevant communication is welcomed by recipients. GDPR in Europe has forced senders to raise their games and make sure that what they are sending to their customers is engaging, relevant, and most importantly of all, explicitly wanted by their customers. What is Email Marketing? Email...
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