Cloud-native is the biggest enabler of the generation and helps you to deliver business value by providing you the flexibility to quickly incorporate user feedback for continuous improvement. With the latest feature release, Unica Discover has become cloud-native.

Why go Cloud-Native?

Cloud-Native applications have several advantages over typical on-premises deployments. Unlike traditional applications, Cloud-Native application resources are automatically provisioned and released with an on-demand allocation of infrastructure. With auto-scaling, complex up-down process needs are addressed, and resources are paid for on a need-only basis. Container-based platforms decrease the time taken to deliver new products and services to market. 

HCL understands the customer’s needs to have a stable infrastructure that is also primed to scale up or down based on the times of the year. Reduced cost through containerization and the ease of managing the infrastructure will translate to a better customer experience.

Unica Discover Is Dockerized!

Along with the traditional on-premises solution, Unica Discover is now cloud-ready for any infrastructure options with Docker containerization. With this, Unica Discover has become more flexible, scalable, and manageable, leveraging the Continuous Integration / Continuous Delivery (CICD) model. Dockerized CICD upgrades will allow upgrades, features, enhancements, and fixes to be delivered to customers more frequently and reduced time for testing and deployment!

A traditional Unica Discover deployment has Linux components (DNCA and Packet Forwarder) and Windows components (Routing, Processing server, Reports, Replay server, and DB server). All of the Windows components can be deployed in one server or distributed across servers for larger-scale implementations, and the servers themselves can be physical or virtual. In the cloud-native deployment, we have containerized these components and provided Docker images for each. The ports required for communication within the different components, capturing data from Packet Forwarder to DNCA, and forwarding that data to Routing are all automatically managed within the deployment model, making it easier to deploy and maintain.

Docker Deployments 

Fully automated and configuration-driven Unica Discover installation and deployment is now possible using Helm Charts. To learn more about Unica Discover – both On-Premises and Cloud-Native – have a look at the webinars we have online, and also, you can reach out to us and we would be more than happy to help.

Unica Discover Docker Images

Unica Discover 

Unica Discover is a proven HCL product that provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again. With Unica Discover’s unique session capture capabilities, customers can leverage both deep insight analytics and replay and visualize each customer’s exact session. Other use cases include support of high risk & compliance and application development. Unica Discover, it’s so much more than just analytics. You can learn more about Discover here.

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Further Reading
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Marketing & Commerce | March 19, 2021
Unica’s Cloud Native Journey
With the release of Unica v12.1 this past summer, we introduced Unica as “an integrated, cloud native platform that powers precision marketing at scale.” That is a really bold statement! I’ve been a proud member of the Unica Professional Services Team (first at Unica, then IBM, and now HCL) for the past 20+ years, and in this blog post, I would like to share with you Unica’s Cloud Native Journey. I want to share Unica’s Cloud Native Journey for two reasons: 1) it has been a journey, and we are not yet finished with this journey, and 2) no doubt your organization is on its own journey to the cloud and if you are like most folks we talk with this journey is not often a straight line, but more of a zig-zag, with some stops along the way! So reading about Unica’s Cloud Native Journey may help you better appreciate your organization’s journey. Before I share the details of our journey, you may be wondering, how can we make the claim that Unica is cloud native? Did you know of an organization named the Cloud Native Computing Foundation (CNCF), founded in 2015 as a project of the Linux Foundation? Its purpose is to advance container technology and to align the tech industry around its evolution. The CNCF distinguishes between cloud applications – software enabled by a browser connected to a cloud-based infrastructure vs. cloud native applications – software that is containerized and supports dynamic orchestration. They have established tenets of what makes software cloud-native, so let’s have a closer look at that. There are ten tenets of cloud native software from the CNCF, and here is how we measure up. Still, before we dive into the details, this organization has only been around for 6 years, so unless an...
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Marketing & Commerce | October 7, 2020
Unica Discover- Formulate Your Customer Experience Strategy
We’ve all experienced struggle in our day-to-day life as consumers. The struggle can be any number of things, such as adding something to your cart to find it out of stock or receiving product suggestions that have no relevance to you. As I write this, one of the UK’s largest retail bank’s online and mobile systems are unavailable, keeping me from viewing my account and making transfers – very frustrating for such a critical service.  All of these examples create friction in the user experience, reducing the perception of a brand and leading to sharing negative experiences with friends, family, or voicing it on social media. What is Customer Experience? Customer experience (CX) covers every aspect of a customer’s journey with your brand (first contact to becoming a happy and loyal customer.) It is a holistic perception a customer has for your brand or service irrespective of the engagement channel. It is what drives a customer to keep coming back to your product and ultimately become a brand advocate. Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase from your store or even the amount of customer rep's attention while solving a problem; everything matters. Why does Customer Experience Matter? With the rise of on-demand and quick delivery/shipping services, customers have come to expect and demand more. They want things faster, such as having items delivered within 24-48 hours. This raises customer expectations everywhere and ultimately increases the chances of frustration when it doesn’t happen. This is reflected in market research. 79% of digital experience professionals rate the customer experience they provide as very or extremely high priority. Great that these see the importance, but also leaving 21% who don’t! 90% of those...
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Marketing & Commerce | September 9, 2020
Unica- A Cloud-Native Marketing Platform
Why Unica Cloud-Native? We are in the midst of an information technology revolution driven by the cloud. The emergence of containers, with their fast startup, standardized application packaging, and isolation model, is further contributing to efficiency and agility. Along with the benefits of Docker like reducing hardware resource costs, ease-of-use, portability, scalability, and modularity of deployments, Kubernetes provides container-orchestration capabilities for automating application deployment (rollout and rollbacks), workload scaling, and high availability. Helm charts leverage Kubernetes packages to streamline the installation and management of applications deployed on Kubernetes. 1. Faster release pace  Unica Docker Images will be rolled out for each release and/or fix pack. Time to market has become the key differentiator between the most innovative organizations and their lagging competition. With this deployment approach, Unica can build and ship more value to its customers. With this deployment approach, it is very easy for customers to consume new releases. 2. Better CX HCL Unica will ship Docker Images with new features faster and keep iterating continuously. An extensive set of APIs in the Unica Products would enable integrations with enterprise data stores. Overall, Cloud-native applications allow you to improve your customer experiences. 3. Ease of Application management Cloud-native also has many options to make infrastructure management effortless. With helm charts, application management, monitoring, deployments will be easy, automated, and configuration driven. 4. Reduced cost through containerization Containers make it easy to manage and secure applications independently of the infrastructure that supports them. The industry is now consolidating around Kubernetes for the management of these containers at scale. Alongside Kubernetes, there’s a host of powerful cloud-native tools and standardization of infrastructure and tooling. This, along with open-source technologies, drives down costs. Pricing flexibility models are all enabled with a cloud-native deployment approach. 5. Building Reliable systems With modern cloud-native approaches...
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