Change is the only constant, and as Marketers, we always have to adapt, plan and execute within the correct periods. The pandemic has taught Marketers to be ready for every situation and embrace the uncertainties.

Marketers need to grab the opportunities provided with the digital transformation and evolve with the trends in the marketing industry. Marketers have to be quick adapters to be ahead in the game, and one of the ways to do it is by using great MarTech products like Unica HCL.

2022 is finally here, and it means new opportunities and a fresh start. Now, with Unica, all the marketers get a chance to plan their campaigns and deliver better results than last year. You must be thinking that is it possible to plan, control, personalize and deliver campaigns efficiently? Yes, it is possible. The Spring release updates to the Unica 12.1 platform give marketers even more power and speed to plan, personalize and deliver a more engaging customer experience with mobile push integration to the existing email, SMS, and WhatsApp channels. Your omnichannel customer engagement gets more impactful with updates to Unica Journey, Unica Deliver, Unica Interact, Unica Plan, Unica Campaign, Unica COM in this release.

Spring update to the Unica 12.1 cloud-native integrated marketing platform – Unica strengthens the platform’s cloud-native foundation with more flexible deployments and a diverse stack. It deepens the integrated platform’s core capabilities with coverage for more social channels, better planning, rich Insights, and enhanced personalization. Finally, it broadens digital marketing with the addition of mobile PUSH messaging.

Are you aware of the significant step in Unica’s Cloud Native Journey?

It is the HCL Software’s Solution Factory. SoFy provides solutions that:

It can be rapidly deployed to any cloud environment, easily secured, monitored, and managed, and provide simple, consumption-based licensing. SoFy includes access to dozens of HCL Software products and services!

It was exciting to have the wonderful features and benefits of Unica on HCL Now this year. With Unica on HCL Now, users had HCL manage their instance of Unica to focus on marketing instead of infrastructure.

Cloud Native - SoFY

The benefits of Unica HCL Now are all about the choices and control it provides to you. Unica on HCL Now is HCL Software’s managed hosted option for Unica. It has three major components:

  1. Multi-year term software license,
  2. Infrastructure as a service, and
  3. Managed Services, including migration to v12.1 and upgrades/patches.

With Unica Summer and Winter Release, there were updates to its Integrated Goal-Based Marketing, Messaging without Limits, and Enhanced Cloud Native Foundation. It deepens the integrated platform’s core capabilities with journeys that have integrated the next best action, better execution, enhanced personalization, analytics, and finally elevate the messaging experience from build to send to deliver.

Unica Contact Central - define channel and regional preferences and execute outreach that is compliant with enterprise protocols and local governmental regulations

To learn more about the Unica Spring, Winter, and Summer Release, You can visit Unica Live and check out the fantastic webinars we have conducted so far.

Marketers can truly accelerate their time to market and broaden their customer engagement with Unica 12.1.2 platform. At the same time, IT teams can leverage the immense benefits of an enhanced cloud-native foundation and flexible deployment options.

Happy Holidays! May the new year be even more productive and profitable than the previous one! Wishing you all the best now and always!

Comment wrap
Further Reading
Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. It provides marketers powerful features to engage customers.
Marketing & Commerce | September 22, 2021
Export and Import Functionality in HCL Unica Journey
Templates help you do easy configurations in Unica Journey. To learn about how you can do that seamlessly, read the blog now..
Marketing & Commerce | June 9, 2021
Unica Interact – Enhance Event and Event Pattern
An Event Pattern consists of series of events that occur in a particular way. Marketers can use event patterns to track and record the pattern of customers' activities in real-time and act accordingly. The pattern's state is updated by posting events to Interact at selected stages of customers' activities. Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers' behavior in real-time and act accordingly. From the release, many capabilities have been added to Event and Event Pattern, and they are as follows:  A marketer can define Time Span to Event Pattern. Events in Event Pattern can be Qualifying or Suspending Events. Tracking of Event Pattern Inactivity. Delay the action triggering for Event and Event Pattern. New Event and Event Pattern actions, Suppress Offer and Qualify Segment. Define Condition for Events in Event Pattern. UI refresh for Event and Event Pattern List tab. Let’s see the details of each feature: 1. In the earlier releases, the integration between Interact and Interact Advanced Patterns provides advanced pattern recognition capabilities for Interact implementation. An integrated environment provides enhanced time windows for the three basic Interact patterns. From the release, now a marketer can configure all three standard event patterns with more sophisticated time spans during which the pattern compares incoming events with its criteria. The following additional options are available for each basic event pattern.  Time bound  Rolling time This effectively adds six pattern options to Interact by adding two new time span options to each of the three standard patterns: Match all (time bound) Counter (time bound)  Weighted counter (time bound) Match all (rolling time) Counter (rolling time) Weighted counter (rolling time) Time Bound Pattern: A time bound pattern can be a "Match all," "Counter," or "Weighted counter" pattern, but all...