#UNICAisBACK

First and foremost, as we all work through the global effect of coronavirus (COVID-19) and its impact on our lifestyle and communities, we hope that you and your loved ones are safe. With the health and safety of our employees and customers being our top priority, HCL quickly adopted a work from home strategy. This has allowed us to continue to support you and your business seamlessly. Rest assured, we are here for you and ready to keep providing you with best-in-class service.

After a yearlong investment in the brand with many man-hours dedicated towards development, we are proud to say the #UNICAisBACK with the launch of The New Cloud-Native Unica 12.0 Platform.

Delivering Precision-Marketing@Scale! –

There are so many great things happening around the Unica brand that I personally wanted to share a few thoughts.

WHAT YOU WANTED FROM UNICA

In the last year, we heard loud and clear that you wanted three simple things from Unica:

  1. You wanted Unica Back – Investing in the product, support & roadmap.
  2. You wanted Unica Back – Listening to what you, the customer, really wants and needs.
  3. And you wanted Unica Back – Delivering on the market promise of the best Unica ever.

I am happy to say our customers have given us direct feedback that Unica is indeed back. We’ve delivered the first phase of what they wanted from our V11.x releases. The next phase incorporates the recently completed customer and partner-driven Beta testing of our newest V12.0 Unica Marketing Platform.

We are delivering on our promise to you the customer, while still looking forward with a very aggressive product roadmap on where Unica is evolving and expanding.

#UNICAisINVESTING

Our #UNICAisBACK branding is much more than a slogan. #UNICAisBACK represents the commitment HCL, and HCL Software has made to Unica and its users since the acquisition of the platforms in July 2019. 

There has been a tremendous investment with a large increase in the number of developers that have delivered huge leaps in product functionality, platform capabilities, IT infrastructure, simplified installation, integrations, & upgrades all within a cloud-native platform. We have raised the level of support for users with easier access to information. Unica delivers a now even lower TCO through Open Source and cloud-native support. In the process, we have, of course, improved the user experience.

#UNICAisDELIVERING

We demonstrated our commitment by delivering an aggressive product development roadmap that boasted over 1,400 enhancements across our V11.x releases. Now our V12.0 release is delivering on your requests with over 800 reasons to update to V12.0 with 200+ enhancements, 25 new core features & functions. 90+ out of the box reports, 500+ OPEN APIs, & cloud-native platform and infrastructure upgrades to make it the most modern Martech platform in the market. 

#UNICAisLISTENING

Our goal is to let the voice of the customer continue to define the next generation of Unica and then continue to do everything possible to deliver on those expectations. To assure we meet that expectation after development, we are leading by example in the marketplace with user-driven beta testing before release to assure we are offering the best marketing platform available. We have another exciting announcement coming on how we are going to engage with you with our UNICAlive digital events & training platform.

The Passion Behind Unica

#UNICAisBACK also represents the passion behind the brand. When we met with over 1,000 Unicans globally during UnicaConnect events and online, we were met with applause and a lot of positive user energy when the Unica logo was again presented on the screen. That passion is also represented by the sizeable growing team behind the new Unica brand. Unica has never been so healthy and supported with such enthusiasm and energy. Our passion around the Unica platform continues with the next evolution of the platform, Unica V12.0.

JOIN US!

I’d like to personally invite you to learn more about Unica V12.0 by joining us for a webinar on Thursday, April 2nd at 10 am CDT. Please click the link below to register today!

JOIN THE WEBINAR


#UNICAisBack in a big way.

 

WHAT YOU WANTED FROM UNICA

In the last year, we heard loud and clear that you wanted three simple things from Unica:

  1. You wanted Unica Back – Investing in the product, support & roadmap.
  2. You wanted Unica Back – Listening to what you, the customer, really wants and needs.
  3. And you wanted Unica Back – Delivering on the market promise of the best Unica ever.

I am happy to say our customers have given us direct feedback that Unica is indeed back. We’ve delivered the first phase of what they wanted from our V11.x releases. The next phase incorporates the recently completed customer and partner-driven Beta testing of our newest V12.0 Unica Marketing Platform.

We are delivering on our promise to you the customer, while still looking forward with a very aggressive product roadmap on where Unica is evolving and expanding.

#UNICAisINVESTING

Our #UNICAisBACK branding is much more than a slogan. #UNICAisBACK represents the commitment HCL, and HCL Software has made to Unica and its users since the acquisition of the platforms in July 2019. 

There has been a tremendous investment with a large increase in the number of developers that have delivered huge leaps in product functionality, platform capabilities, IT infrastructure, simplified installation, integrations, & upgrades all within a cloud-native platform. We have raised the level of support for users with easier access to information. Unica delivers a now even lower TCO through Open Source and cloud-native support. In the process, we have, of course, improved the user experience.

#UNICAisDELIVERING

We demonstrated our commitment by delivering an aggressive product development roadmap that boasted over 1,400 enhancements across our V11.x releases. Now our V12.0 release is delivering on your requests with over 800 reasons to update to V12.0 with 200+ enhancements, 25 new core features & functions. 90+ out of the box reports, 500+ OPEN APIs, & cloud-native platform and infrastructure upgrades to make it the most modern Martech platform in the market. 

#UNICAisLISTENING

Our goal is to let the voice of the customer continue to define the next generation of Unica and then continue to do everything possible to deliver on those expectations. To assure we meet that expectation after development, we are leading by example in the marketplace with user-driven beta testing before release to assure we are offering the best marketing platform available. We have another exciting announcement coming on how we are going to engage with you with our UNICAlive digital events & training platform.

The Passion Behind Unica

#UNICAisBACK also represents the passion behind the brand. When we met with over 1,000 Unicans globally during UnicaConnect events and online, we were met with applause and a lot of positive user energy when the Unica logo was again presented on the screen. That passion is also represented by the sizeable growing team behind the new Unica brand. Unica has never been so healthy and supported with such enthusiasm and energy. Our passion around the Unica platform continues with the next evolution of the platform, Unica V12.0.

JOIN US!

I’d like to personally invite you to learn more about Unica V12.0 by joining us for a webinar on Thursday, April 2nd at 10 am CDT. Please click the link below to register today!

JOIN THE WEBINAR


#UNICAisBack in a big way.

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Further Reading
Marketing & Commerce | November 17, 2020
Unica Named a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hub.
HCL Software is excited to announce that Unica, a leading enterprise marketing solution, has been recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hub (MMH). Our team at Unica takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals, taking into account both the number of reviews and the overall user ratings.” To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate. Here are some excerpts from customers that contributed to the distinction: “A solid product with deep user community and good integrator expertise in region.”- Head Of Marketing Data & Analytics in the Finance Industry “HCL Unica is a great Campaign Management tool which generate good revenue for organisation.”- Senior Manager in the Services Industry "HCL Unica is a great ROI Marketing Automation tool.”- Associate Director in the Manufacturing Industry Read more reviews for Unica here. Everyone at Unica is deeply proud to be honored as a November 2020 Customers’ Choice for Multichannel Marketing Hub. To learn more about this distinction, or to read the reviews written about our products by the IT professionals who use them, please visit the Customers’ Choice announcement. To all of our customers who submitted reviews, thank you! These reviews mold our products and our customer journey, and we look forward to building on the experience that earned us this distinction! If you have a Unica story to share, we encourage you to join the Gartner Peer Insights crowd and weigh in. The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used...
Marketing & Commerce | November 12, 2020
Manage TVC-Grid Validation in Unica Plan – A Systematic Way
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