In addition to the Simple and Advanced Scenario simulator features which had already been introduced, a new and very useful simulation capability has been made available in Interact version 11.0.
The ‘Simulator Coverage Analysis scenario’ functionality allows marketeers to create reusable scenarios in order to test whether their offers, events, segmentation, strategy and suppression rules will work as expected.
The simulator functionality is accessible in the Design Time environment (this is the same environment marketers use for Campaign) and can be found in the Interactive Channel’s Simulator tab.
A set of commonly used API methods (startSession(), getOffers() and endSession() is used to build your reusable simulation scenario. Users can define against which Audience ids the coverage analysis scenario will run (All or a custom defined selection of audience ids using filter criteria in the profile data)The scenario can be run against All of a selection of Zones.
The user can choose whether to take Event pattern existing states and Offer suppression rules into account when running the scenario.
In order to create a new coverage scenario open the Scenario tab in the Marketing Suite Interactive channel definition screen.
Note that depending on the size of the profile data table (and the complexity of your segmentation and strategies) this may take a few minutes or more.
The aggregated run results are shown in the ‘Simulation results’ tab:
Interact will maintain a history of all the previously run scenarios where you can view the run history of previous simulation scenarios. You can choose to delete history records if required.
An overview of the history of individual scenario runs can be found in the ‘Run history’ tab:
Note that the individual records can also be found in the following database tables:
UACI_SimResults_<scenarioID> and UACI_SimResults_< ScenarioID >_Attributes
These tables will automatically be created after running the scenario in the System tables schema of the Interact Design environment:
Note this table could be mapped in for further processing in Campaign for example.Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license.
Senior Solutions Architect
HCL Products and Platforms