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Unica is on the move! In our first-ever inclusion in the Forrester EMS wave, Unica has secured the #2 position as a Strong Performer. This validates the HCL Unica focus on platform innovation and improvements that we have been doing over the last 3 years. We are seeing HCL Unica rise above Acoustic and even big names like Microsoft and SAP. With the Forrester analysts, we are starting to see ourselves in the same conversations with the brands that we actually compete with within the marketplace: Adobe, Salesforce, and Oracle.

Here are some of the things Forrester had to say about HCL Unica:

” HCLSoftware has reinvigorated Unica but needs to reach functional parity with the market. HCLSoftware (HCL) acquired Unica within a portfolio of software assets from IBM in 2019, based on the potential of offering a range of software products that complement its digital transformation and IT services. HCL chose to retain the venerable Unica brand and invested substantially to modernize the legacy tech.”


“HCL’s product development plans include the ongoing shift to a cloud native platform, expanding CDP functionality, extending planning and monitoring functionality to accelerate measurement and decisioning, and continuing integration across HCLSoftware product lines.”


“HCL achieved what some may have considered impossible by pivoting Unica from software to the cloud while retaining solid campaign management, marketing resource management, and integration capabilities. There is still development work ahead to fully build out data management, analytics, and digital ad support.”


“HCL’s EMS offering will appeal to clients that want strong data management capabilities, functional range, and configuration options to meet specific technical and commercial requirements.”

Unica was among the top rankers in Strategy and Integrations category, highlighting the success we realize in listening to customers and delivering capabilities that fit their actual marketing needs. Also, demonstrating our open platform capabilities and ability to fit into our customer’s Tech Stack where needed. Not forgetting the top rank we received in the report for Delivery Models.

However, the Unica Summer Release V 12.14 brings you an enviable list of Usability and Functional Improvements, more nimble and Cohesive Real-time personalized interaction, and even improved outbound channel effectiveness. If you are excited and would like to know more about this release, tune into our V12.1.4 webinar series, starting with the release overview webinar.

About Forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.

You can download your complimentary copy of the full report: The Forrester Wave™: Enterprise Marketing Suites, Q3 2022.

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