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You might have read the announcement that HCL is in a definitive agreement to acquire select IBM software products, including Marketing Software. The announcement can be found here. The transaction was announced on December 6, 2018, and is expected to close mid-2019 subject to regulatory review.

We want to let you know how excited we are about this potential acquisition. IBM and HCL have a strong and deep relationship through the existing IP Partnership that started in September 2017. Since then, we’ve increased our investments in Marketing Software and view this as a natural extension of our ongoing commitment to providing the Marketing Software product and community with first-class innovation and technical support.

In the last year, HCL’s engineering team has demonstrated continued commitment to our core value propositions with the release of our v11 product releases in June of this year – the first major release in over two years!  Enhancements include

  • the much-anticipated fast upgrade approach
  • capabilities to support GDPR compliance initiatives
  • ability to use natural language with the Watson Assistant for added visibility into your campaigns
  • improved integration
  • simulation and coverage enhancements for Interact
  • and across the board ease of use enhancements stemming from customer feedback

Please see the announcement letter here for more highlights or refer to the individual product knowledge centers for full details.  Meanwhile, our engineering team is hard at work on the next new release coming soon!

Until this transaction closes, please consider everything business as usual; with IBM, HCL and partners providing our respective solutions.  Please continue using current support channels.  If you’re expanding your Marketing Software implementation or renewing new licenses, please stay the course.

Karunesh Abrol
Head of Marketing Software Development

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Further Reading
Unica 12.1.1 Summer Release
Marketing & Commerce | July 30, 2021
Releasing the new feature pack – Unica 12.1.1 Summer Release
HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.
Unica Application Management with JBoss
Marketing & Commerce | June 25, 2020
The JBoss Enterprise Application Platform (or JBoss EAP) is a subscription-based/open-source Java EE-based application server runtime platform used for building, deploying, and hosting highly-transactional Java applications and services.
The Journey to Version 12.1
Marketing & Commerce | June 15, 2020
The Journey to Version 12.1
Twelve short months ago, I was hired by HCLSoftware to drive the Unica brand into the future. With a clear-cut vision for what the brand could be and should be, I was energized by the opportunity to help refresh a category-leading brand. To accomplish this in a timely manner, I knew three key things had to happen.
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