Omnichannel Decision Engine for Enterprise Marketers
Marketing & Commerce | June 7, 2023
Unleashing the Power of Behavior Analytics to Improve Marketing Efforts
All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.
Marketing & Commerce | May 18, 2023
Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy
Upgrade to Unica V12 for advanced marketing automation, seamless MarTech integration, and enhanced omnichannel strategies. Future-proof your success.
Marketing & Commerce | May 2, 2023
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
Marketing & Commerce | April 19, 2023
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub for HCL Unica.
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
Digital Solutions | April 17, 2023
Enhancing Customer Outreach: Weighing SMS and Push Notification Strategies
In this article, we will explore the pros and cons of connecting with customers through SMS and push notifications.
Marketing & Commerce | March 31, 2023
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
Marketing & Commerce | March 20, 2023
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
Marketing & Commerce | March 10, 2023
Open Rate is not dead – How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
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Marketing & Commerce | January 30, 2023
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
Marketing & Commerce | December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
Digital Solutions | November 12, 2021
☠️🔥 5 things marketers can learn from Doom 🔥💀
Marketing & Commerce | November 2, 2021
7 Killer Features in Unica Deliver
Marketing & Commerce | August 20, 2021
5 Essential Industry Tips for your Marketing Strategy
Marketing & Commerce | August 7, 2021
7 Tips for Increasing Email Open Rates
Marketing & Commerce | July 20, 2021
The Time is NOW for Unica on HCL Now!
Marketing & Commerce | April 28, 2020
HCL Leans into Unica Big Time (via IDC)
Marketing & Commerce | March 31, 2020
The Next Chapter of Unica