HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.

Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.

HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.

UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.

SMS marketing, also known as text marketing,” is a favorite among marketers because of its highly receptive audiences. Read to know more..

Remarketing or retargeting is different. Both are effective ways to re-engage warm prospects who have already shown interest in your brand.

The HCL Unica Campaign allows you to design, run, and analyze marketing campaigns. Watch the video to learn about the Unica campaign module.

Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.

Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.

Doom is the OG of immersive video games and delivers “flow”– defined by psychologists. However, read this blog to know what that has to do with marketing.

Unica Deliver has gone through an epic transformation; its goal was to provide the market with the most powerful marketing automation functionality.

HCL Unica is shortlisted with Adobe, Salesforce, SAS, and Twilio for Constellation Shortlist for B2C Marketing Automation for the Enterprise.

Learn about the most efficient, flexible, and future-proof cloud-native marketing systems - HCL Unica. This architecture provides significant economic and operational advantages.

Learn some marketing tips for better engagement, higher retention, and excellent customer lifetime value, resulting in improved sales and ROI.

Email marketing is one of the most cost-efficient marketing methods. Learn how we can focus on your first opportunity to catch your target consumer’s attention.

HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.

HCL Unica on HCL Now is HCLSoftware’s managed-hosted option for Unica. By reading this blog, let’s dive into the Unica on HCL Now offering.

Learn how to build a holistic consumer engagement platform to support message delivery through the various channels required and back it up.

HCL Unica Plan for data collection and display provides a user interface to display Grids data as a table or a list. Read the blog to know the details.

Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers’ behavior in real-time and act accordingly.

Learn how HCL Unica Interact can help to bypass learning’s final score from the Score Override table. Read in detail about the benefits of the Score assignment model.

Unica Discover's offering of Unica Suite helps by providing behavioral insight into the online user journey, allowing you to deliver an optimized experience.

MRM exists to save time and marketing resources. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved.

HCLSoftware’s Solution Factory! It is another major step in Unica’s Cloud Native Journey. So, you may be thinking: what, how, why? Read more..

Latest Spring update to Unica 12.1 cloud-native integrated marketing platform – Unica 12.1.0.4. Its spring release strengthens the platform’s cloud-native foundation.

Looking deeper into 2021, some successful brands will deepen their relationships with their customers and experience growth by leveraging their loyalty programs.

HCL Unica is now offered on Google Cloud, and clients will have access to the wide-ranging solutions that are included in the Google Cloud Platform. Read More.

Unica Journey is a goal-based orchestration solution that can craft, executes, and visualizes context-driven, personalized, multi-step omnichannel customer experiences.

Unica Interact allows marketers to perform real-time segmentation based on their behavior and actions while exploring your product and website.

Unica Discover is a proven HCL product that provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again.

HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages.

To increase Marketing effectiveness and Return on Investment, marketers should engage in a comparative analysis by using different techniques. Different HCL Unica Products uses different techniques like A/B Testing, Target vs. Control analysis to do Comparative analysis

Unica Link is an Out of box, low code, fast, and flexible integration framework to create quick and seamless App Integrations with Unica and pave the way for a Unified Customer Experience.

HCLSoftware is excited to announce that Unica, a leading enterprise marketing solution, has been recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hub (MMH). Our team at Unica takes great pride in this distinction, as customer feedback continues to shape our products and services.

My personal favorite example was when one of our customers consolidated over two hundred newsletter campaigns for individual newspaper publications into a single lights-out campaign.

Customer experience (CX) covers every aspect of a customer’s journey with your brand (first contact to becoming a happy and loyal customer.) It is a holistic perception a customer has for your brand or service irrespective of the engagement channel.

Email marketing is evolving and still remains one of the most effective channels for running campaigns. Today’s customers want their email communications to be unique, tailored to their needs and behavior.

Marketers design their segmentation logic using only a few conditions on profile attributes. Many such rules allow marketers to leverage the rich set of functionality provided in spreadsheet software, like sorting, search, filters, etc.

We are in the midst of an information technology revolution driven by the cloud. The emergence of containers, with their fast startup, standardized application packaging, and isolation model, is further contributing to efficiency and agility.

Unica Campaign is an advanced campaign management solution that brings with it the powerful segmentation capabilities of outbound, multi-channel, multi-wave batch campaign execution, and tracking.

To do goal-based marketing well, you need to get the moving parts right. The first is setting the goals for each milestone. Then, the sequencing of communications around key dates, milestones, or triggers.

Docker is currently one of the most popular containerization technologies and an industry buzz. At HCL, we understand our customers’ need for greater usability, flexibility, and a high level of stability.

Having an offer management system in place enables you to manage offers, their priorities, the number of times a customer sees a specific offer, to which customers the Offer should be shown to. With offer management, you can easily personalize your offers and tailor an efficient user experience for the audience. %

we’re going to illustrate how Unica V12.1 harnesses the power of the number 4. This means we’re going to show you 4 key features of our new integrated cloud-native platform and 4 functions that make each of the 4 features work!

The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it? 

Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.  

Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue.