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Marketing & Commerce | March 8, 2021
Configuring HCL Unica Deliver with HCL Unica Campaign
With the HCL Unica Deliver product introduction in version 12.1, we can say that HCL Unica Suite is a complete martech solution. It is a reliable, scalable, and seamless digital messaging solution that easily integrates with other Unica Suite products. Now, marketers can actually send out emails and SMS to the targeted audience using the Unica Deliver product. In this article, let’s check how to configure Unica Deliver and its basic components. What do you need as a Pre-requisite? Campaign Installation: You would just need to install HCL Unica Campaign, and all required file systems, system database tables, and utilities for Unica Deliver will also get installed by default. There is no separate installer for Unica Deliver. In other words, you do not have to install Unica Deliver, but you would just need to enable it. Account Details: When you opt to use Unica Deliver, the Deliver onboarding team will provide you account details like Deliver Account name and its password. How to configure: 1. Go to Unica Configuration Settings “Affinium|Campaign|partitions|partition1|server|internal” and set the value as “Yes” for the “deliverInstalled” property. 2. Go to Unica Configuration Settings “Affinium|Deliver|serverComponentsAndLocations|hostedServices” and set values below. Note: The Deliver Hostnames will be provided by the Deliver On-boarding team. It may vary in case the account you are using belongs to another Deliver Data Centre. You would just need to use the provided Host name correctly in this configuration. 3. Go to Settings|Users on Unica UI. Click on the user – asm_admin. Click on Edit data sources. Click on Add new button to create a new data source. Provide the below details. Data source UNICA_HOSTED_SERVICES Data source login <Enter the account name received from onboarding team> Data source password <Password of your account> Confirm password <Password of your account>   4. The Unica UI users...
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Cloud Native, Marketing & Commerce | February 25, 2021
Google and HCL Unica Collaborate to Bring Vital Enterprise Marketing Management to the Cloud
It is amazing to be part of how Unica is evolving. Expanding on the June 2020 HCL Commerce and Google Cloud partnership, HCL has announced that it has expanded the Google Cloud relationship to HCL’s Unica and DX solutions. This relationship is more than merely a cool-sounding announcement between our companies. Unica’s Cloud Native platform capabilities can now be deployed to Google within minutes, with more exciting Google capabilities coming in our next Unica V12.1 update.   HCL Unica is now offered on Google Cloud and clients will have access to the wide-ranging solutions that are included in the Google Cloud Platform, whether running on-premise or cloud deployment supporting private, public or hybrid cloud with no change in application functionality. For HCL Unica customers, this means they can maintain the investments they have made in the robust and proven Unica solutions while also taking advantage of the global reach, security, and elasticity of Google Cloud. Unica customers will gain insights into how customers are engaging and continue to encounter agile campaign and marketing execution combined with Google Cloud’s market-leading tools out of the box.   Insight Behind the Login  Together, Google Cloud and HCL provide robust, enterprise-grade solutions to global clients that are the heart of HCL customer experience solutions that include HCL Unica, HCL Commerce, and HCL Digital Experience.  The power of these solutions come together at the intersection of data, process, and applications behind the login – that is where the magic happens.  This joint program with HCL Software and Google Cloud brings a wealth of capabilities that HCL Unica customers can take advantage of for prescriptive solutions powered by Google cloud innovation, starting with our support to run a Kubernetes deployment in GCP for clients that seek cloud deployments. With the release of Unica 12.1, an Integrated Cloud-Native Marketing Platform, combined with Google Cloud Platform, provides cloud-native enhancements and expanded open stack support. Through simple but important solutions like these, this combination makes a real difference, and the business benefits increase significantly.   Beyond the obvious benefits that Google Cloud...
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Marketing & Commerce | February 17, 2021
Unica Campaign – Integration with Unica Journey
The first step before making any marketing campaign effective is having the right data of the audience. It ensures that you target the right offers, information, or even promotional content based on their behavior of how they have interacted with your product. Starting from HCL Unica V12.1, Unica Suite got two new products. Those are HCL Unica Journey and HCL Unica Link. Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences. Unica Link provides both design-time and runtime services. It is invoked at design-time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Campaign flowchart has capabilities to perform the segmentation. Using the Journey process box Campaign, send the audience's information to Unica Journey. The campaign sends the audience information on the designated Kafka topic (STREAMING_IMPORT). Unica Journey read this audience information from the Kafka topic (STREAMING_IMPORT) and identifies it with entry sources. This audience information is further published to all Journeys, which are taking input from the mentioned entry source. To make this happen, a new process box, ‘Journey,’ has been introduced. Journey Process box in detail Journey process box enables the marketers to streamline the data flow between the Campaign and Journey application. Following are the details about the Journey Process box: Journey process box allows the Campaign users to select the audience data to be sent to Journey (input cells). It allows the marketers to select the existing data definition which has been defined in Unica Journey. It enables the users to select the entry sources which exist in Journeys and are of type ‘KAFKA or ‘Unica Campaign.’ The ‘View Journey’ button available on the Journey process box allows the...
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Marketing & Commerce | February 11, 2021
Unica Journey-Integration with Salesforce CRM
You've spent time and resources attracting and generating new leads, but now what? Are they getting passed on to your sales team, and if so, do your reps know which opportunities are the hottest? Time is of the essence when you're small and growing fast. Make the most of your marketing tools — email, social, marketing automation just like HCL Unica — by connecting them to a Salesforce CRM platform. Both sales and marketing will have a complete view of leads and prospects to create and target engaging communications to turn prospects into customers and reach key decision-makers faster. Unica Journey and Salesforce integration will lead to the following benefits: Unica Journey will pass the hot and evaluated leads to a Sales representative, which result in a reduced cost of sales. A 1-to-1 relationship can be maintained with your leads, and you will be able to provide a personalized experience to your customers. The sales cycle would be shortened as Leads (or Contact) would be transferred to a Sales representative at the right time. With Unica V12.1, HCL added Unica Journey as one of the prominent products in the Unica suite family.  Unica Journey is a goal-based orchestration solution that can craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.  With HCL Unica Journey, Markets can: Define goals for customer experience  Easily adjust journeys in real-time to achieve them.  Craft and visualize the entire customer journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas Unica Journey supports integration with HCL Unica Deliver for email and SMS delivery. It also supports integration with Unica Link for integration with various email and SMS delivery channel and is also used to integrate with Salesforce ® CRM. With the integration of Unica Journey with Salesforce, the following objects in Salesforce...
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Marketing & Commerce | February 3, 2021
Unica Interact – Better Handling of Learning Attributes with Auto-Binning
Segmentation in marketing allows brands to tailor their efforts in the right direction to the right audience. It lets you divide your customer base into segments based on their characteristics, demographics, age, gender, salary, and many such factors. Those efforts can relate to both communications and product development. Unica Interact allows marketers to perform real-time segmentation based on their behavior and their actions while exploring your product and website. One such great feature of Unica Interact is Auto Binning that lets marketers analyze the data collected after segmentation or categorization; the following article talks about the same. Auto Binning - What is it?​ Interact's built-in learning algorithm works partly by saving and analyzing the values of learning attributes when the offers were contacted and responded to. Some attributes may have a virtually unlimited number of unique values. However, due to limited resources and/or practical categorization requirements in an Interact system, we can save only a small number of them.  How will it help? It’s often observed that it's more reasonable to do the analysis based on the ranges of the values rather than its actual n number of values. Auto binning allows customers to create bins(Segments/Ranges) in Interact, and the learning sub-system will automatically do the mapping. How to define Bins in Interact DT? The bin definitions can be created from Interact -> Global Learning -> All Bin Definitions page, using the mapped learning attributes. The bin could be either Range Type or List type. For example, A Salary attribute can have n number of distinct values, and when this attribute is used in learning, analysis on these distinct values could be quite difficult. Hence we can divide different value ranges of Salary attributes into separate bins. We have created 3 bins on the Salary attribute  Low Income >=35000 Medium Income...
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Marketing & Commerce | January 28, 2021
Partitioning in HCL Unica Suite
Keeping user information safe is of utmost priority for any brand or organization. In the Unica family of products, partitions provide a way to secure the data that is associated with different groups of users. When you configure Unica Campaign or a related Unica application to operate with multiple partitions, users can see each partition as a separate instance of the application. There is no indication that other partitions exist on the same computer. How multiple partitions work? For the Unica applications that operate with Unica Campaign, you can configure the application within the partitions where you have configured an instance of Unica Campaign. Application users within each partition can access the Unica Campaign functions, data, and customer tables that are configured for Unica Campaign in the same partition. Partition benefits Multiple partitions are useful for setting up strong security between groups of users because each partition has its own set of Unica Campaign system tables. Multiple partitions cannot be used when groups of users must share data.  Each partition has its own set of configuration settings, and Unica Campaign can be customized for each group of users. However, all partitions share the same installation binaries. With the same binaries for all partitions, you can minimize the installation and upgrade efforts for multiple partitions. Partition user assignment Access to partitions is managed through membership in Unica Platform groups. Except for the partition superuser (platform_admin), each HCL user can belong to one partition. A user who requires access to multiple partitions must have a separate user account for each partition. If there is only one partition, users do not have to be explicitly assigned to that partition to access the Unica Campaign. Partition data access In a multi-partition configuration, partitions have the following security characteristics: A user cannot access a partition...

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