Unica

Omnichannel Decision Engine for Enterprise Marketers

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Marketing & Commerce | September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Software is excited to announce that Unica has been shortlisted for Constellation ShortList report along with Salesforce, Adobe & others.
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Cloud Native, Marketing & Commerce | September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
The most efficient, flexible, and future-proofed marketing systems are cloud native. This architecture provides significant economic and operational advantages over on-premise or conventional SaaS solutions. However, many early adopters of marketing solutions deployed on-premise and SaaS solutions because they were considered best of breed at the time, and cloud-native solutions and IT organizations hadn't matured to the point of mission-critical readiness. Companies that adopted on-premise or SaaS solutions now find themselves lagging in their ability to quickly upgrade and enhance their systems and adapt to the new demands of a highly personalized, digital-first, omnichannel world. Today, your MarTech infrastructure is your brand, and if you compete against companies with systems that provide greater resiliency, adaptability, and efficiency, you are at an increasingly significant disadvantage.  When cloud first emerged, it was a difficult proposition to "lift and shift" conventional applications environments. It could take years of planning, testing, and parallel operations to make the change. However, legacy applications that have been "lifted and shifted" lack the agility, performance, and ease of use marketers need, while hosted SaaS applications lack customizability and control. For example, when Netflix first moved to the cloud it took approximately eight years. Today, that time has been reduced to a matter of days and weeks due to the evolution of cloud infrastructure as a service (IaaS), the migration processes and tooling, and the skills needed to operate in the cloud. Taking this a step further, HCL Unica has accelerated this cycle with its cloud-native foundation that is all about fast and flexible deployments. With HCL's Solution Factory (SoFy), new cloud-native deployments of HCL solutions, including Unica, can be provisioned in a matter of minutes and deployed on premises, or via public cloud, private cloud, or hybrid cloud. If the full set of skilled resources is lacking, HCL...
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Marketing & Commerce | September 1, 2021
Unica Platform and Campaign system database migration using Campaign flowchart execution
There is a situation where enterprise decides to move away from one database vendor and adopt another database vendor as their preferred choice for applications they are using enterprise-wide. We came across one such situation where one customer in North America decided to move away from IBM DB2 and adopt MS SQL server as their preferred choice for all enterprise applications across their organization; they can then use the procedure mentioned in this blog which involves a system database migration using Campaign flowcharts. The Goal Migrated Unica Platform/Campaign system database from one DB type to another using Campaign flowchart execution from the source environment. (Here, the goal is to migrate the Unica Campaign system DB IBM DB2 to MS SQL Server) Challenge The customer did not have the financial budget to purchase a license for database migration tools available in the market. Solution Module We have used our DB migration methodology for Unica Platform and Campaign modules. But the same method can be used for the rest of the Unica suite. Platform module is used for creating and storing the security policies required for the Unica application. The Platform module stores the configuration settings of different Unica modules/applications in the suite. Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking. Key Feature The key feature of this methodology is to showcase how Campaign flowchart execution can be used to migrate Unica Platform and Campaign system tables from the existing IBM DB 2 database to the MS SQL server database. STEP-BY-STEP SOLUTION 1. Overview of Unica System DB Migration We have implemented Unica System DB Migration from IBM DB2 to MS SQL Server using Unica Campaign flowcharts in this POC. The below diagram depicts...
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Marketing & Commerce | August 25, 2021
Unica Discover Helm Deployments
Windows applications constitute a large portion of the services and applications that run across organizations. Containers provide a modern way to encapsulate processes and package dependencies, making it easier to use DevOps practices and follow cloud native patterns for Windows applications. Along with the benefits of Docker, like reducing hardware resource costs, ease-of-use, portability, scalability, and modularity of deployments, Kubernetes provides container-orchestration capabilities for automating application deployment (rollout and rollbacks), workload scaling, and high availability. Helm charts leverage Kubernetes packages to streamline the installation and management of applications deployed on Kubernetes. Why Helm Charts based installations When building and deploying applications, Helm Charts provide the ability to leverage Kubernetes packages through the click of a button or single CLI command.  Kubernetes is a powerful tool. However, several challenges can hamper its adoption – e.g., deployment complexity, steep learning curve, etc. Helm charts help reduce the complexity of deployments. Helm Charts can be shared within an organization or across organizations to avoid effort duplication and achieve higher efficiency with completely automated and configuration-driven installation & deployment. How to Deploy Unica Discover Cloud Native Solution Unica Discover, as we know quickly helps in identifying sessions that experienced user struggle and diagnose pain points, by capturing the user experience so you can then mitigate negative user experience and identify and proactively retarget users through marketing or recovery campaigns. Let's understand a little about the deployments for Unica Discover. With the launch of SoFy you can now run Discover and other Unica Products in Kubernetes. This all can be accomplished in three easy steps: Explore the Catalog, Create a Solution, and Release to the Cloud. With Unica Discover launch on HCL Now (Powered by HCL Solution Factory (SoFy)) you do not need anyone else to host or Manage the Discover Platform for you, you can do it...
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Marketing & Commerce | August 20, 2021
5 Essential Industry Tips for your Marketing Strategy
The most important person in 21st-century business is the customer. Companies recognize that putting the customer at the center of their thinking delivers better engagement, higher retention, and greater customer lifetime value, resulting in improved sales and better ROI. The number of channels and touchpoints like Email, Social Messengers, Digital App, Websites, etc., is ever-increasing that enterprise marketers can leverage to reach the customers.  But leveraging the full potential of multi-channel touchpoints can be challenging. Brands must meet their customer in the channels the customers choose. The need for an Omnichannel Marketing Strategy has become existential for enterprise marketers to engage with their customers seamlessly across touchpoints. Twenty-first-century marketing is omnichannel, with companies being required out of necessity to be hyper-personalized in real-time. So what are those 5 things that you can do to create a successful marketing strategy? Let’s find out. 1.  Building a Strong Omnichannel Strategy 43% of the automobile companies advanced their conversion rates over 2x just by attaining omnichannel marketing maturity. Only 6% of Financial services can deliver fully integrated real-time Omnichannel experiences. 50% in the Energy Manufacturing sector have started to work on integrated experience for their customers. Retailers with strong omnichannel customer engagement see a 9.5% rise in annual revenue. Tech Companies that adopt omnichannel engagement have achieved 89% customer retention. Today’s marketing landscape is an omnichannel one. Businesses and clients interact across a myriad of touchpoints, whether they are buying a product for the first time, seeking to resolve a problem, or renewing a service. Having strong omnichannel capabilities enables the customers or clients to easily navigate between the website, social media, and physical store, providing the experience of keeping them hooked to your product or service. Strong omnichannel customer engagement sees a 9.5% rise in annual revenue for the retail industry. 2. Refocusing...
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Marketing & Commerce | August 12, 2021
HCL Unica Campaign Integration with Apache ® Kafka
Apache Kafka is an open-source distributed event streaming platform used for high-performance data pipelines, streaming analytics and many more. Let's learn about its integration with Unica Campaign.

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