All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.

Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.

Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.

In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.

Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.

Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.

HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.

Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.

HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.

UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.

SMS marketing, also known as text marketing,” is a favorite among marketers because of its highly receptive audiences. Read to know more..

Remarketing or retargeting is different. Both are effective ways to re-engage warm prospects who have already shown interest in your brand.

The HCL Unica Campaign allows you to design, run, and analyze marketing campaigns. Watch the video to learn about the Unica campaign module.

Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.

Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.

Doom is the OG of immersive video games and delivers “flow”– defined by psychologists. However, read this blog to know what that has to do with marketing.

Unica Deliver has gone through an epic transformation; its goal was to provide the market with the most powerful marketing automation functionality.

HCL Unica is shortlisted with Adobe, Salesforce, SAS, and Twilio for Constellation Shortlist for B2C Marketing Automation for the Enterprise.

Learn about the most efficient, flexible, and future-proof cloud-native marketing systems - HCL Unica. This architecture provides significant economic and operational advantages.

Learn some marketing tips for better engagement, higher retention, and excellent customer lifetime value, resulting in improved sales and ROI.

Email marketing is one of the most cost-efficient marketing methods. Learn how we can focus on your first opportunity to catch your target consumer’s attention.

HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.

HCL Unica on HCL Now is HCLSoftware’s managed-hosted option for Unica. By reading this blog, let’s dive into the Unica on HCL Now offering.

Learn how to build a holistic consumer engagement platform to support message delivery through the various channels required and back it up.

HCL Unica Plan for data collection and display provides a user interface to display Grids data as a table or a list. Read the blog to know the details.

Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers’ behavior in real-time and act accordingly.

Learn how HCL Unica Interact can help to bypass learning’s final score from the Score Override table. Read in detail about the benefits of the Score assignment model.

Unica Discover's offering of Unica Suite helps by providing behavioral insight into the online user journey, allowing you to deliver an optimized experience.

MRM exists to save time and marketing resources. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved.

HCLSoftware’s Solution Factory! It is another major step in Unica’s Cloud Native Journey. So, you may be thinking: what, how, why? Read more..

Latest Spring update to Unica 12.1 cloud-native integrated marketing platform – Unica 12.1.0.4. Its spring release strengthens the platform’s cloud-native foundation.

Looking deeper into 2021, some successful brands will deepen their relationships with their customers and experience growth by leveraging their loyalty programs.

HCL Unica is now offered on Google Cloud, and clients will have access to the wide-ranging solutions that are included in the Google Cloud Platform. Read More.

Unica Journey is a goal-based orchestration solution that can craft, executes, and visualizes context-driven, personalized, multi-step omnichannel customer experiences.

Unica Interact allows marketers to perform real-time segmentation based on their behavior and actions while exploring your product and website.

Cloud-native helps you deliver business value by allowing you to incorporate user feedback for continuous improvement quickly.

HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels.

Comparing and analyzing the success and acceptance of different versions of Marketing Offers or Mailing or different Segments is the essence of today’s Marketing.

Unica Journey can solve the problem of designing the integrated customer experience journey end to end and helps visualize it. Read more about the capabilities of Unica.

Unica was named the 2020 Gartner Peer Insights customers choice. The recognition is given to companies with the highest customer satisfaction in their focus areas.

Unica Deliver’s core strength is its automation and productivity features. You can reach out to the Unica team to learn more about Unica Deliver.

Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase.

Why is Email Marketing crucial in any digital communications strategy? HCL AppScan is the most effective channel for running campaigns.

Unica Interact facilitates this by integrating with customer-facing systems such as call centers and sending personalized offers in real-time to provide customer experience.

Learn why Unica Cloud-Native? Know about the emergence of containers, with their fast startup, standardized application packaging, and isolation model. Read more.

Learn how to execute v1 rest APIs for campaign offer creation and how they are used in creating Campaign objects in HCL UNICA.

Learn about new attitudes in the air in marketing departments—the emergence of the performance marketer, growth marketer, and, increasingly, the goal-based marketer.

Unica V12.0 focuses on the aspects unfolding from being a place for centralized offer management to the capabilities of turning cloud-native for deployments.

Why is offer management improved when it is centralized? Marketers need to have control over offer distribution on the marketing channels.

The Unica Professional Services team is highly excited about the new capabilities. Unica end-users everything they will now be enabled.

The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it? 

Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.  

Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue.