Unica

Omnichannel Decision Engine for Enterprise Marketers

Latest Articles

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Marketing & Commerce | November 30, 2022
Understanding Deliver Insight Reports and it’s data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
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Marketing & Commerce | November 24, 2022
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
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Marketing & Commerce | November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
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Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
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Marketing & Commerce | November 1, 2022
Let’s Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
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Marketing & Commerce | October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits, expanded industry journey templates, and enhanced cloud native foundation.
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Marketing & Commerce | October 4, 2022
HCL Unica named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
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Marketing & Commerce | September 22, 2022
Let’s get started with Unica Journey – Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.

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