Version 11.0
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Number of Posts: 7
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Marketing & Commerce | July 9, 2019
Acquisition of Unica is Complete- What’s Next?
Unica is back. Now that HCL had finished acquisition of Unica, what happens next. What does it mean for the clients and where is it headed in future?
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Marketing & Commerce | January 2, 2019
HCL Intends to Acquire IBM Marketing Software
HCL has increased investments in Marketing Software with commitment to providing the Marketing Software product and community with first-class innovation and technical support.
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Marketing & Commerce | November 14, 2018
Binary Sort Collation Campaign
The ‘Campaign’ uses binary sort collation but this is not enough. I encountered a case where two databases (Oracle and Netezza) are using binary sort collation but still, it results in incorrect sort order.
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Marketing & Commerce | October 23, 2018
Campaign Sort Orders
By default, Campaign Use Binary Sort order. In order to do proper sorting at campaign, set default character set as UTF-8, default character type as Unicode and sort order as Binary.
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Marketing & Commerce | October 3, 2018
Interact Coverage Analysis
  Database marketers often want to test their Interactive channel(s) whether they have enough offer coverage for each group of their customer base or for certain groups of segments. ​ NEW FEATURE IN INTERACT  In addition to the Simple and Advanced Scenario simulator features which had already been introduced, a new and very useful simulation capability has been made available in Interact version 11.0.   FUNCTIONALITY  The ‘Simulator Coverage Analysis scenario’ functionality allows marketeers to create reusable scenarios in order to test whether their offers, events, segmentation, strategy and suppression rules will work as expected.   LOCATION  The simulator functionality is accessible in the Design Time environment (this is the same environment marketers use for Campaign) and can be found in the Interactive Channel’s Simulator tab.   DETAILS  ​A set of commonly used API methods (startSession(), getOffers() and endSession() is used to build your reusable simulation scenario. Users can define against which Audience ids the coverage analysis scenario will run (All or a custom defined selection of audience ids using filter criteria in the profile data)​The scenario can be run against All of a selection of Zones. The user can choose whether to take Event pattern existing states and Offer suppression rules into account when running the scenario.   In order to create a new coverage scenario open the Scenario tab in the Marketing Suite Interactive channel definition screen. ​ You can select All or a selection of Zones: ​ You can use all Audience ids or apply a filter condition: ​ The scenario editor also allows you to add additional columns from the profile data to capture during the scenario run: ​ Indicate whether to apply existing event pattern state and offer suppression rules: ​ ​Note that depending on the size of the profile data table (and the complexity of...
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Marketing & Commerce | August 15, 2018
Configuring Db Loader with Interact Runtime
​By default, the runtime environment writes contact and response history data from session data into staging tables.
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Marketing & Commerce | June 19, 2018
Campaign APIs – Be REST Assured
  Campaign Offer APIs   In the upcoming Campaign version, a new powerful feature has been added: the ability to perform common tasks through REST APIs!  ​Let’s explain first what the RESTful approach is that we have used to create this new functionality. ​ Representational state transfer (REST) or RESTful Web Services is a way of providing interoperability between computer systems on the Internet. REST-compliant Web Services allow requesting systems to access and manipulate textual representations of Web resources using a uniform and predefined set of stateless operations.  REST APIs give you the possibility to perform actions and queries on your offers, such as:  Retrieve useful data from your Offer information (query Operations and Applications, optionally using specific filters to narrow down your queries) Retrieve all offers Create new offers Perform changes in Offer details Get Offer codes Retire Offers Search for Offers Get Offer template details from which the offer is create Validate Offers ​All this can be performed in a simple, safe, and quick way by using REST APIs.  Simple: REST APIs are simple to use, requiring just a URL and few parameters as input. Safe: leveraging an HTTPS connection and basic authentication, all your data is protected when sent and received. Quick: response time of a REST API call is in seconds!   The Campaign installation will have the Swagger documentation for the precise information for using each API and JSON payload samples. ​It can be found in our documentation.    Sumitra Chachar    Product Manager – HCL Marketing Suite Sumitra is a Product Manager for HCL Marketing Suite (formerly known as Unica). She has been part of Marketing Suite since 2007. She comes from technical background and has passion for building great products. Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​
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