UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.
Unica Interact can handle child sessions inside a parent session and multiple audiences in the same session. To learn more about the embedded sessions, reach out to us.
Marketers design their segmentation logic using only a few conditions on profile attributes. Many such rules allow marketers to leverage the rich set of functionality provided in spreadsheet software, like sorting, search, filters, etc.
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.