Unica Link
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Number of Posts: 5
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Marketing & Commerce | February 17, 2021
Unica Campaign – Integration with Unica Journey
The first step before making any marketing campaign effective is having the right data of the audience. It ensures that you target the right offers, information, or even promotional content based on their behavior of how they have interacted with your product. Starting from HCL Unica V12.1, Unica Suite got two new products. Those are HCL Unica Journey and HCL Unica Link. Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences. Unica Link provides both design-time and runtime services. It is invoked at design time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Campaign flowchart has capabilities to perform the segmentation. Using the Journey process box Campaign, send the audience's information to Unica Journey. The campaign sends the audience information on the designated Kafka topic (STREAMING_IMPORT). Unica Journey read this audience information from the Kafka topic (STREAMING_IMPORT) and identifies it with entry sources. This audience information is further published to all Journeys, which are taking input from the mentioned entry source. To make this happen, a new process box, ‘Journey,’ has been introduced. Journey Process box in detail Journey process box enables the marketers to streamline the data flow between the Campaign and Journey application. Following are the details about the Journey Process box: Journey process box allows the Campaign users to select the audience data to be sent to Journey (input cells). It allows the marketers to select the existing data definition which has been defined in Unica Journey. It enables the users to select the entry sources which exist in Journeys and are of type ‘KAFKA or ‘Unica Campaign.’ The ‘View Journey’ button available on the Journey process box allows...
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Marketing & Commerce | January 22, 2021
Unica Journey – Handling Dynamic Content using Decision and Engagement Split
With the increasing number of touchpoints for the customers to engage with a brand or their product, mapping out a customer’s journey has become increasingly complex. Despite that, customer journey mapping is important as it helps in unraveling customer's expectations, gain insight into their mental model, and helps in creating a personalized omnichannel experience. HCL Unica Journey is a product developed for marketers, helping them design the entire customer journey using different capabilities of Unica Journey like Touchpoints, Engagement split, Decision splits, etc. Unica Journey helps marketers communicate with their customers using different touchpoints like Email and SMS. Marketers can integrate the Journey touchpoint with different Email and SMS connectors and quickly deliver their contents/offers to the targeted audiences. Supported Email Delivery Connectors – Unica Deliver, Mailchimp, and Mandrill using HCL Link. Supported SMS Delivery Connectors – Unica Deliver, Twilio using HCL Link. Use Case: As a marketer,  I would prefer to send desired content/offers to the customers based on their hobbies along with personalization with a single click. If the customer has a hobby of ‘Reading’ then as a marketer, I want to send content/offer related to books/magazines to this customers and those who love ‘Music’ I must send content/offer related to some musical instruments, etc. Unica Journey can send dynamic offers/contents to the customers using the preferred delivery channel. The decision split of Unica Journey has a strong capability to do segmentation based on desired conditions. Journey can send desired contents/offers to the set of people who belong to that segment. Let's have a look at how we can achieve it with Unica Journey. Steps 1. Entry Source creation: The marketer needs to create an Entry source where he can upload the customer data in any supported data import formats, as shown below. E.g., CSV file in this...
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Marketing & Commerce | December 25, 2020
Integration of Unica Campaign with Unica Link
With numerous marketing software out there, how are you supposed to choose the right marketing software to meet all your marketing needs? An integrated martech stack is an answer to the changing industry trends. From HCL Unica V12.1, Unica Suite launched a new product named Unica Link, which has the capability to connect to delivery channels for sending the communication. Unica Link provides both design-time and runtime services. It is invoked at design-time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Unica Link has the capabilities to create connectors, which include the configuration and provisioning to connect to any delivery channel. Unica Link supports the following connectors: Mailchimp connector: The Mailchimp connector uploads contact information to an audience in Mailchimp, populating the merge field defined for the Audience. Then runs (or optionally schedule) Mailchimp campaigns for delivering communications as eMail. This connector also has the capability to report back whether emails were delivered, bounced, opened, or links clicked within the emails. Mandrill connector: The Mandrill connector sends email using a defined template on a Mandrill account. This connector then polls Mandrill to report whether emails were bounced, opened, or links clicked within the email. Salesforce connector: Salesforce (CRM) saves and updates details about users. It supports two operations, i.e., 'Create' and 'Update,' on two objects, 'Lead' and 'Contact.' Twilio connector: The Twilio connector sends SMS to a destination device and fetches the sent SMS status. Campaign Link Integration Overview Unica Link can create Connectors. Connectors consist of configuration and provisioning to connect to any delivery channel. The out-of-the-box connectors in the Unica link are as follows: Mailchimp Mandrill Twilio Salesforce A new process box named LINK has been introduced in Unica...
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Marketing & Commerce | November 27, 2020
Point and Click Integration to manage your marketing mayhem
The fabric of marketing technology is no longer a giant software monolith. As we saw a proliferation in customer touchpoints and channels, we expected an enterprise had to deal with to have a certain amount of complexity with their marketing tech landscape - To the extent that the average enterprise uses about 91 marketing cloud services in its portfolio! It is expected of Marketing Campaigns to evolve from being piecemeal marketing initiatives to truly integrated marketing campaigns. However, according to Gartner, Inc., Marketing leaders struggle to make progress in the utilization of their marketing technology (Martech) stack capabilities. This is because marketers have struggled to put the best of breed martech technologies together in an integrated manner to power a comprehensive and integrated campaign. A well-planned integrated campaign demands synergies across a wide range of areas including but not limited to: Marketing automation platform, Email Delivery Engines, Digital Messaging Platforms, CRM platform, Ad Tech Platforms, Inbound channels like website, call centers, social media handles…This means collaboration between teams, data handoffs, schedule adherence – in a nutshell, a tremendous amount of agility and responsiveness between teams that handle various functions/technologies across the marketing landscape. The complexity exponentially increases when multiple such integrated campaigns need to be handled simultaneously, which calls for more simplified yet sophisticated design and integration tools at the marketers’ disposal. Unica Journey is a good example of a Customer Experience Design and orchestration Tool. While Unica Journey solves the problem of designing the integrated customer experience journey end to end, helps visualize it and to an extent enable automation between various capabilities of Unica, but how about integration with the other 3rd party systems? What is Unica Link? Unica Link is an Out of box, low code, fast, and flexible integration framework to create quick and seamless App Integrations with Unica...
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Marketing & Commerce | April 28, 2020
HCL Leans into Unica Big Time (via IDC)
By Gerry Murray, Research Director, Marketing and Sales Technology, IDC Normally, when a global enterprise acquires a major software business, it takes years before significant improvements and integrations are released. But when HCL acquired Unica in July 2019, it was in a unique position. It had been implementing and supporting Unica customers for years. Thus, HCL had significant engineering and technical support capabilities already in place with deep knowledge of the codebase. However, it was not clear how much of a commitment HCL would make to bringing Unica into the modern cloud era—until now. And the commit is big and fast on every level. Customers should be extremely confident in how quickly and significantly HCL Unica will modernize their marketing infrastructure and enable their journey to the cloud.  Your MarTech Is Your Brand There is a lot of new and improved product functionality in Unica's recent and upcoming releases. But before we get into those details, it's important to think about modern digital marketplaces, new buyer expectations, and the fact that in many ways, marketing technology today is your brand. Digital marketplaces are characterized by connected diversity. Brands must provide continuity across identities, devices, timeframes, locations, interactions, and keep up with the constant change going on in and between those vectors. That puts enormous importance on getting your marketing infrastructure right. It must be compliant, responsive, scalable, open, flexible, fast, intelligent, precise, transparent, affordable, intuitive. It must be able to embrace change, simplify complexity, and maintain control.  It must operate as an integral part of a holistic end to end system that can enhance customer experience from ad click to call center and back again because customers today expect brands to behave as a single entity. What happens in one interaction should enhance the next interaction wherever and whenever it...
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