Unica Journey
Number of Posts: 19
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Number of Posts: 19
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Marketing & Commerce | April 7, 2022
Unica 12.1.3 Marketing Platform 2022 Spring Release
HCL Unica, the marketing automation platform that helps customers achieve personalization at scale, is excited to announce the release and general availability of our latest Spring 2022 update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.3.
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Marketing & Commerce | February 15, 2022
Are you doing Remarketing or Retargeting wrong?
Remarketing or Retargeting can be mixed with one another, but they're really not the same thing. So what is the difference?
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Marketing & Commerce | December 16, 2021
Serving the next best Offer from Interact to Journey Audience
Journey now supports offer integration with different channels, Deliver, Link, and Interact. The article explains steps involved in setting up the next best offer
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Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. It provides marketers powerful features to engage customers.
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Marketing & Commerce | October 13, 2021
Offer Integration with HCL Unica Journey
Customer insights help companies apply the Next Best offer that is suitable for them. Complete understanding of your customer lets you take a customer-centric approach.
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Marketing & Commerce | September 22, 2021
Export and Import Functionality in HCL Unica Journey
Templates help you do easy configurations in Unica Journey. To learn about how you can do that seamlessly, read the blog now..
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Marketing & Commerce | July 30, 2021
Releasing the new feature pack – Unica 12.1.1 Summer Release
We're excited to announce the release and general availability of latest Summer update to Unica 12.1 cloud native integrated-Unica 12.1.1.
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Marketing & Commerce | April 12, 2021
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
We are excited to announce the release and general availability of our latest Spring update to the Unica 12.1 cloud-native integrated marketing platform - Unica 12.1.0.4. The Unica Spring Release strengthens the platform’s cloud-native foundation with more flexible deployments and a diverse stack. It deepens the integrated platform’s core capabilities with coverage for more social channels, better planning, rich Insights, and enhanced personalization. Finally, it broadens digital marketing with the addition of mobile PUSH messaging. Your omnichannel customer engagement gets more impactful with updates to Unica Journey in this release. As marketers, not only can you define multiple goals and key milestones for your journeys but now track those goals with a wave and funnel stats, export the reports providing you powerful insights to proactively recalibrate your journeys. Exporting journey audiences to an external database is also now possible with the new Unica Link JDBC connector. Your audience outreach also gets wider with integrated WhatsApp messaging in Journeys, and AdTech targeting through our new Google AdManager audience syndication capability (in addition to Facebook and LinkedIn) built on Unica Link.  In Unica Deliver, we have added key capabilities that can give your digital marketing a major PUSH. Now you can engage audiences on the go with world-class integrated PUSH messaging through Unica Deliver and Kumulos. Bring agility to your message build experience with search, offer integration and PUSH support in the QuickBuilder mail editor and Optimize your SMS messaging strategy with out-of-the-box insights on SMS link clicks. With these key enhancements and our already existing Email/SMS/WhatsApp channel coverage, Unica Deliver can provide you the breadth and depth of digital messaging, all from a single integrated platform. In Unica Campaign, we have added support for new customer databases (Actian Vector and Oracle 12c/19c with ODBC). We have also introduced Improvements in the...
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Marketing & Commerce | February 17, 2021
Unica Campaign – Integration with Unica Journey
The first step before making any marketing campaign effective is having the right data of the audience. It ensures that you target the right offers, information, or even promotional content based on their behavior of how they have interacted with your product. Starting from HCL Unica V12.1, Unica Suite got two new products. Those are HCL Unica Journey and HCL Unica Link. Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences. Unica Link provides both design-time and runtime services. It is invoked at design time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Campaign flowchart has capabilities to perform the segmentation. Using the Journey process box Campaign, send the audience's information to Unica Journey. The campaign sends the audience information on the designated Kafka topic (STREAMING_IMPORT). Unica Journey read this audience information from the Kafka topic (STREAMING_IMPORT) and identifies it with entry sources. This audience information is further published to all Journeys, which are taking input from the mentioned entry source. To make this happen, a new process box, ‘Journey,’ has been introduced. Journey Process box in detail Journey process box enables the marketers to streamline the data flow between the Campaign and Journey application. Following are the details about the Journey Process box: Journey process box allows the Campaign users to select the audience data to be sent to Journey (input cells). It allows the marketers to select the existing data definition which has been defined in Unica Journey. It enables the users to select the entry sources which exist in Journeys and are of type ‘KAFKA or ‘Unica Campaign.’ The ‘View Journey’ button available on the Journey process box allows...
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