Unica Interact
Number of Posts: 25
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Number of Posts: 25
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Marketing & Commerce | November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
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Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
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Marketing & Commerce | August 19, 2022
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
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Marketing & Commerce | January 27, 2022
Enabling Offer List in HCL Unica Interact
Offer lists are configurable groups of offers that you can use to manage offers. Learn how you can do it with Unica Interact
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Marketing & Commerce | December 16, 2021
Serving the next best Offer from Interact to Journey Audience
Journey now supports offer integration with different channels, Deliver, Link, and Interact. The article explains steps involved in setting up the next best offer
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Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. It provides marketers powerful features to engage customers.
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Marketing & Commerce | October 21, 2021
Interact Triggered Message Integration with Apache Kafka
Unica Interact Triggered Message capability is a popular module that is used by most of our customers. Learn about using it in Interact.
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Marketing & Commerce | October 13, 2021
Offer Integration with HCL Unica Journey
Customer insights help companies apply the Next Best offer that is suitable for them. Complete understanding of your customer lets you take a customer-centric approach.
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Marketing & Commerce | October 6, 2021
Real Time Personalized Outbound Messages with Unica Interact and Deliver Integration
Using Unica Interact’s Triggered Message functionality, a marketer can acquire, engage, and retain customers by presenting them with offers that suit their needs at the right moment through the right channel.
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