Unica Interact
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Number of Posts: 27
Marketing & Commerce | May 2, 2023
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
Marketing & Commerce | February 24, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
Marketing & Commerce | November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Marketing & Commerce | August 19, 2022
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
Marketing & Commerce | January 27, 2022
Enabling Offer List in HCL Unica Interact
Understand how marketers can update the offers in the offer list while keeping all the arbitration logic intact using HCL Unica.
Marketing & Commerce | December 16, 2021
Serving the next best Offer from Interact to Journey Audience
With the right data, you can give your marketing campaigns the boost they need and maximize profits. Learn how to use marketing data to increase profit today!
Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.
Marketing & Commerce | October 21, 2021
Interact Triggered Message Integration with Apache Kafka
Unica Interact Triggered Message capability is popular. When a Triggered Message rule is activated, the corresponding Marketing message is sent to Dispatcher.
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