unica discover
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Number of Posts: 6
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Marketing & Commerce | May 27, 2021
Best Practices for Successful Email Marketing in 2021
The number of resources, tools, channels, and platforms currently available to a marketer is nothing short of incredible. But there is one category that consistently performs well: email marketing. Emails are incredibly powerful and have attained a permanent space in our daily conversations. With the evolution of all social media marketing strategies, people tend to think that email marketing is dead. The truth is, email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address. It’s like email is the heart of the web. Worldwide, the number of email users is estimated to be at 4.1 Billion users by the end of 2021. So how do you create a better email strategy that can successfully help your email campaigns convert buyers into leads? By following the best practices. Know your audience Knowing your audience will help you understand aspects like - Preferred Channel where they would like to be contacted, the preferred time when they actually check the emails, what type of actions or activities distinguish them from the general population. Considering such aspects will help you strategize and plan better how you can keep your customer invested in your brand. Once you know them, you can make them feel special on special occasions, by offering them discounts or giving them freebies. Your email offers them something they can’t get in a store. Have a clear purpose Once you have a known audience, it's time to associate a goal with your email campaigns. The key is not to broadcast to a crowd but to always ask yourself what's in it for your audience, what is the value of your message so that they can relate to the content you are providing; it's...
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Marketing & Commerce | May 12, 2021
Unica Discover – Configuring HBR (Health-based Routing) Transport Service Pipeline Agent
In the world of marketing, the customer is a real asset. And to deliver great customer experiences, the marketing team needs to dive right into the customer insights - what they like, when and where to reach out, what people are interested in, and how best to connect. Unica Discover is the offering of Unica Suite that helps you by providing behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again. In this blog today, we will highlight the Health-based Routing) Transport Service Pipeline Agent of Unica Discover and how you can easily configure it. Transport service is a 32-bit process. Multiple pipeline agents are running under transport service. HBR is one of the pipeline agents. HBR can run the main process (parent pipeline) and also child pipelines. Original HBR agent has a limitation: parent and child pipelines are sharing the same memory allocation. 32 bits process can utilize up to 2 GB. Often, memory utilization exceeds the 2GB limit, and transport service is restarting or just stays down. The goal is to - Optimize and improve the performance of HBR agent. Fully Utilize all hardware (RAM) resources of the machine. SOLUTION MODULE AND KEY FEATURES Health-Based Routing enables the routing of hit data to multiple canisters for processing based on the health and load on each canister. Use HBREx agent instead of the original HBR. The Extended HBR session agent (HBREx) implements multiple child pipelines for an individual pipeline in the canister to better utilize memory. This improves the hits processing performance of the pipeline. The difference between original HBR and Extended HBR (HBREx) is that child pipelines are running separate processes in HBREx and are no longer part of the parent pipeline process....
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Digital Solutions | March 30, 2021
Actionable Insights Now Part of HCL Digital Experience
HCL Digital Experience is a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. It provides a secure personalized experience integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL Digital Experience helps.  Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have. Our new seamless integrations with powerful new analytics capabilities via Unica Discover and Google Analytics help organizations deliver more relevant experiences to all of their audiences and can lead to improving conversion rates by 85%.  Plus, enhanced integration with HCL Commerce provides a complete solution across the customer journey providing rich insights behind the login.  HCL Unica Discover HCL Unica Discover is an analytics platform that empowers marketers to capture, replay and visualize individual online user experiences to better identify how they can improve their digital experiences. Easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover:  Struggle Resolution: Detect and address user struggle in real time with session replays.  Behavior Insights: Improve user experiences through capturing and analyzing behavioral data. Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement.  This provides a more complete and actionable view of customer journeys across all your digital channels. This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention.  Google Analytics Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors. HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they need to make better decisions built into their DX instance, and share the right content, to the right...
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Cloud Native | January 8, 2021
Unica Discover is Cloud Native!
Cloud-native is the biggest enabler of the generation and helps you to deliver business value by providing you the flexibility to quickly incorporate user feedback for continuous improvement. With the latest feature release, Unica Discover has become cloud-native. Why go Cloud-Native? Cloud-Native applications have several advantages over typical on-premises deployments. Unlike traditional applications, Cloud-Native application resources are automatically provisioned and released with an on-demand allocation of infrastructure. With auto-scaling, complex up-down process needs are addressed, and resources are paid for on a need-only basis. Container-based platforms decrease the time taken to deliver new products and services to market.  HCL understands the customer's needs to have a stable infrastructure that is also primed to scale up or down based on the times of the year. Reduced cost through containerization and the ease of managing the infrastructure will translate to a better customer experience. Unica Discover Is Dockerized! Along with the traditional on-premises solution, Unica Discover is now cloud-ready for any infrastructure options with Docker containerization. With this, Unica Discover has become more flexible, scalable, and manageable, leveraging the Continuous Integration / Continuous Delivery (CICD) model. Dockerized CICD upgrades will allow upgrades, features, enhancements, and fixes to be delivered to customers more frequently and reduced time for testing and deployment! A traditional Unica Discover deployment has Linux components (DNCA and Packet Forwarder) and Windows components (Routing, Processing server, Reports, Replay server, and DB server). All of the Windows components can be deployed in one server or distributed across servers for larger-scale implementations, and the servers themselves can be physical or virtual. In the cloud-native deployment, we have containerized these components and provided Docker images for each. The ports required for communication within the different components, capturing data from Packet Forwarder to DNCA, and forwarding that data to Routing are all automatically managed...
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Digital Solutions | January 5, 2021
What Is a Customer Experience Platform? The Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.
Customer experience (or CX as it’s commonly referred to) is an increasingly important priority for companies of all sizes. Organizations need to deliver highly contextualized experiences — not just simple websites and mobile apps — to reach customers with the right information, in the right way, every time. Business models are shifting and all us are having to adjust and adjust quickly. The last great experience a customer has now becomes their expectation — plus 96% of customers say customer service is important when choosing the brands they’re loyal to. Customers are more and more empowered in transactions as they’re able to do extensive research before buying and can closely compare between one company and their competitors. As organizations focus on providing exceptional CX, they need strong technology backing their process. That’s where a customer experience platform comes in.  What does customer experience software do?  To first understand why customer experience software is beneficial, we need to take a look at what customer experience is and why it matters so much. We know it’s an important factor in solidifying brand loyalty — but what does a solid customer experience actually look like?  It generally refers to the feeling and impression your customers are left with after they leave an interaction with your brand. This is a combination of how easy your website is to navigate, how helpful your customer support services are, how personalized the content it, how customized the experience is, and how much value they gained from your brand, services, or products itself. CX can be assessed with surveys, feedback, and churn rates.  Customer experience platform software is the technology solution an organization will use to observe, measure, handle, and improve the customer journey. These platforms serve as one-stop solutions for making sure that an organization doesn’t lose sight of important customer experience needs and initiatives, and are able to successfully meet their customer experience goals by tracking customer behavior, raising red flags...
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Marketing & Commerce | October 7, 2020
Unica Discover- Formulate Your Customer Experience Strategy
We’ve all experienced struggle in our day-to-day life as consumers. The struggle can be any number of things, such as adding something to your cart to find it out of stock or receiving product suggestions that have no relevance to you. As I write this, one of the UK’s largest retail bank’s online and mobile systems are unavailable, keeping me from viewing my account and making transfers – very frustrating for such a critical service.  All of these examples create friction in the user experience, reducing the perception of a brand and leading to sharing negative experiences with friends, family, or voicing it on social media. What is Customer Experience? Customer experience (CX) covers every aspect of a customer’s journey with your brand (first contact to becoming a happy and loyal customer.) It is a holistic perception a customer has for your brand or service irrespective of the engagement channel. It is what drives a customer to keep coming back to your product and ultimately become a brand advocate. Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase from your store or even the amount of customer rep's attention while solving a problem; everything matters. Why does Customer Experience Matter? With the rise of on-demand and quick delivery/shipping services, customers have come to expect and demand more. They want things faster, such as having items delivered within 24-48 hours. This raises customer expectations everywhere and ultimately increases the chances of frustration when it doesn’t happen. This is reflected in market research. 79% of digital experience professionals rate the customer experience they provide as very or extremely high priority. Great that these see the importance, but also leaving 21% who don’t! 90% of those...
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