Unica Deliver
Number of Posts: 15
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Number of Posts: 15
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Marketing & Commerce | April 7, 2022
Unica 12.1.3 Marketing Platform 2022 Spring Release
HCL Unica, the marketing automation platform that helps customers achieve personalization at scale, is excited to announce the release and general availability of our latest Spring 2022 update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.3.
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Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
For most people, WhatsApp is the favorite channel to engage with family & friends. How do you use whatsapp as a marketing channel? Read more
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Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. It provides marketers powerful features to engage customers.
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Marketing & Commerce | November 2, 2021
7 Killer Features in Unica Deliver
Unica Deliver has gone through an epic transformation over the past couple of years. Learn more about its capabilities in the new release.
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Marketing & Commerce | October 6, 2021
Real Time Personalized Outbound Messages with Unica Interact and Deliver Integration
Using Unica Interact’s Triggered Message functionality, a marketer can acquire, engage, and retain customers by presenting them with offers that suit their needs at the right moment through the right channel.
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Marketing & Commerce | September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Software is excited to announce that Unica has been shortlisted for Constellation ShortList report along with Salesforce, Adobe & others.
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Marketing & Commerce | July 30, 2021
Releasing the new feature pack – Unica 12.1.1 Summer Release
We're excited to announce the release and general availability of latest Summer update to Unica 12.1 cloud native integrated-Unica 12.1.1.
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Marketing & Commerce | May 27, 2021
Best Practices for Successful Email Marketing in 2021
The number of resources, tools, channels, and platforms currently available to a marketer is nothing short of incredible. But there is one category that consistently performs well: email marketing. Emails are incredibly powerful and have attained a permanent space in our daily conversations. With the evolution of all social media marketing strategies, people tend to think that email marketing is dead. The truth is, email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address. It’s like email is the heart of the web. Worldwide, the number of email users is estimated to be at 4.1 Billion users by the end of 2021. So how do you create a better email strategy that can successfully help your email campaigns convert buyers into leads? By following the best practices. Know your audience Knowing your audience will help you understand aspects like - Preferred Channel where they would like to be contacted, the preferred time when they actually check the emails, what type of actions or activities distinguish them from the general population. Considering such aspects will help you strategize and plan better how you can keep your customer invested in your brand. Once you know them, you can make them feel special on special occasions, by offering them discounts or giving them freebies. Your email offers them something they can’t get in a store. Have a clear purpose Once you have a known audience, it's time to associate a goal with your email campaigns. The key is not to broadcast to a crowd but to always ask yourself what's in it for your audience, what is the value of your message so that they can relate to the content you are providing; it's...
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Marketing & Commerce | April 12, 2021
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
We are excited to announce the release and general availability of our latest Spring update to the Unica 12.1 cloud-native integrated marketing platform - Unica 12.1.0.4. The Unica Spring Release strengthens the platform’s cloud-native foundation with more flexible deployments and a diverse stack. It deepens the integrated platform’s core capabilities with coverage for more social channels, better planning, rich Insights, and enhanced personalization. Finally, it broadens digital marketing with the addition of mobile PUSH messaging. Your omnichannel customer engagement gets more impactful with updates to Unica Journey in this release. As marketers, not only can you define multiple goals and key milestones for your journeys but now track those goals with a wave and funnel stats, export the reports providing you powerful insights to proactively recalibrate your journeys. Exporting journey audiences to an external database is also now possible with the new Unica Link JDBC connector. Your audience outreach also gets wider with integrated WhatsApp messaging in Journeys, and AdTech targeting through our new Google AdManager audience syndication capability (in addition to Facebook and LinkedIn) built on Unica Link.  In Unica Deliver, we have added key capabilities that can give your digital marketing a major PUSH. Now you can engage audiences on the go with world-class integrated PUSH messaging through Unica Deliver and Kumulos. Bring agility to your message build experience with search, offer integration and PUSH support in the QuickBuilder mail editor and Optimize your SMS messaging strategy with out-of-the-box insights on SMS link clicks. With these key enhancements and our already existing Email/SMS/WhatsApp channel coverage, Unica Deliver can provide you the breadth and depth of digital messaging, all from a single integrated platform. In Unica Campaign, we have added support for new customer databases (Actian Vector and Oracle 12c/19c with ODBC). We have also introduced Improvements in the...
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