Unica Campaign
Number of Posts: 32
Filter By:
Number of Posts: 32
article-img
Marketing & Commerce | January 21, 2022
Let’s Get Started With Unica – Part 1 – Unica Campaign
Let’s get started is a series to help you understand Unica with the help of small series of episodes covering all Unica Suite modules.
article-img
Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. It provides marketers powerful features to engage customers.
article-img
Marketing & Commerce | October 13, 2021
Offer Integration with HCL Unica Journey
Customer insights help companies apply the Next Best offer that is suitable for them. Complete understanding of your customer lets you take a customer-centric approach.
article-img
Marketing & Commerce | September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Software is excited to announce that Unica has been shortlisted for Constellation ShortList report along with Salesforce, Adobe & others.
article-img
Marketing & Commerce | September 1, 2021
Unica Platform and Campaign system database migration using Campaign flowchart execution
There is a situation where enterprise decides to move away from one database vendor and adopt another database vendor as their preferred choice for applications they are using enterprise-wide. We came across one such situation where one customer in North America decided to move away from IBM DB2 and adopt MS SQL server as their preferred choice for all enterprise applications across their organization; they can then use the procedure mentioned in this blog which involves a system database migration using Campaign flowcharts. The Goal Migrated Unica Platform/Campaign system database from one DB type to another using Campaign flowchart execution from the source environment. (Here, the goal is to migrate the Unica Campaign system DB IBM DB2 to MS SQL Server) Challenge The customer did not have the financial budget to purchase a license for database migration tools available in the market. Solution Module We have used our DB migration methodology for Unica Platform and Campaign modules. But the same method can be used for the rest of the Unica suite. Platform module is used for creating and storing the security policies required for the Unica application. The Platform module stores the configuration settings of different Unica modules/applications in the suite. Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking. Key Feature The key feature of this methodology is to showcase how Campaign flowchart execution can be used to migrate Unica Platform and Campaign system tables from the existing IBM DB 2 database to the MS SQL server database. STEP-BY-STEP SOLUTION 1. Overview of Unica System DB Migration We have implemented Unica System DB Migration from IBM DB2 to MS SQL Server using Unica Campaign flowcharts in this POC. The below diagram depicts...
article-img
Marketing & Commerce | August 12, 2021
HCL Unica Campaign Integration with Apache ® Kafka
Apache Kafka is an open-source distributed event streaming platform used for high-performance data pipelines, streaming analytics and many more. Let's learn about its integration with Unica Campaign.
article-img
Marketing & Commerce | June 16, 2021
Unica Collaborate – Lists and On Demand Campaigns
Unica Collaborate (formerly known as Unica Distributed Marketing) is the product that enables central marketing & field marketing teams to collaborate on locally relevant marketing programs.  For organizations with distributed marketers, improved coordination and collaboration between corporate and field marketing is critical for driving customer demand. Unica Collaborate adds a “layer” on top of Unica Campaign, which facilitates distributed campaign execution and group collaboration. Unica collaborate has three major components which help to achieve local and corporate marketing.  Lists On Demand Campaigns  Corporate Campaigns In this article, we will see how the Lists and On Demand Campaigns can be leveraged to perform local marketing. High-level steps: Create a flowchart in Campaign Publish the flowchart to Collaborate Use the published flowchart form in a List in Collaborate Run the List and review the output list of contacts Create and run an On-Demand Campaign A. Create a flowchart in Campaign: Let’s consider a simple flowchart that has a Select and a Snapshot process box. 1. Add user variables to this flowchart, as shown below. Please note, the ‘ListID ‘ and ‘UserName’ variables are mandatory, while others will be as per your use case. 2. Expose those user variables from the ‘Options-> Parameter List’ menu item of the flowchart. B. Publish the flowchart to Collaborate: Now, from the same ‘Options’ menu, click ‘Save and Publish’ to publish this flowchart to Collaborate. C. Use the published flowchart form in a List in Collaborate: 1. Go to ‘Settings->Collaborate Settings-> Template Configurations-> Forms,’ and you can see the flowchart form available in the list. 2. Click on the form name and run the SQL scripts and create the form. 3. Save and then Publish the resulting form. 4. Goto ‘Local Marketing - > Lists’ and create a List instance using a temple with this form. 5....
article-img
Marketing & Commerce | May 27, 2021
Best Practices for Successful Email Marketing in 2021
The number of resources, tools, channels, and platforms currently available to a marketer is nothing short of incredible. But there is one category that consistently performs well: email marketing. Emails are incredibly powerful and have attained a permanent space in our daily conversations. With the evolution of all social media marketing strategies, people tend to think that email marketing is dead. The truth is, email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address. It’s like email is the heart of the web. Worldwide, the number of email users is estimated to be at 4.1 Billion users by the end of 2021. So how do you create a better email strategy that can successfully help your email campaigns convert buyers into leads? By following the best practices. Know your audience Knowing your audience will help you understand aspects like - Preferred Channel where they would like to be contacted, the preferred time when they actually check the emails, what type of actions or activities distinguish them from the general population. Considering such aspects will help you strategize and plan better how you can keep your customer invested in your brand. Once you know them, you can make them feel special on special occasions, by offering them discounts or giving them freebies. Your email offers them something they can’t get in a store. Have a clear purpose Once you have a known audience, it's time to associate a goal with your email campaigns. The key is not to broadcast to a crowd but to always ask yourself what's in it for your audience, what is the value of your message so that they can relate to the content you are providing; it's...
article-img
Marketing & Commerce | April 12, 2021
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
We are excited to announce the release and general availability of our latest Spring update to the Unica 12.1 cloud-native integrated marketing platform - Unica 12.1.0.4. The Unica Spring Release strengthens the platform’s cloud-native foundation with more flexible deployments and a diverse stack. It deepens the integrated platform’s core capabilities with coverage for more social channels, better planning, rich Insights, and enhanced personalization. Finally, it broadens digital marketing with the addition of mobile PUSH messaging. Your omnichannel customer engagement gets more impactful with updates to Unica Journey in this release. As marketers, not only can you define multiple goals and key milestones for your journeys but now track those goals with a wave and funnel stats, export the reports providing you powerful insights to proactively recalibrate your journeys. Exporting journey audiences to an external database is also now possible with the new Unica Link JDBC connector. Your audience outreach also gets wider with integrated WhatsApp messaging in Journeys, and AdTech targeting through our new Google AdManager audience syndication capability (in addition to Facebook and LinkedIn) built on Unica Link.  In Unica Deliver, we have added key capabilities that can give your digital marketing a major PUSH. Now you can engage audiences on the go with world-class integrated PUSH messaging through Unica Deliver and Kumulos. Bring agility to your message build experience with search, offer integration and PUSH support in the QuickBuilder mail editor and Optimize your SMS messaging strategy with out-of-the-box insights on SMS link clicks. With these key enhancements and our already existing Email/SMS/WhatsApp channel coverage, Unica Deliver can provide you the breadth and depth of digital messaging, all from a single integrated platform. In Unica Campaign, we have added support for new customer databases (Actian Vector and Oracle 12c/19c with ODBC). We have also introduced Improvements in the...
Close
Filters result by
Sort:
|