Unica 2021
Number of Posts: 6
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Number of Posts: 6
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Marketing & Commerce | December 31, 2021
The Year of Unica
2022 is finally here, and it means new opportunities and a fresh start. Let's read how Unica can help marketers achieve their goals in 2022.
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Marketing & Commerce | November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. It provides marketers powerful features to engage customers.
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Marketing & Commerce | September 22, 2021
Export and Import Functionality in HCL Unica Journey
Templates help you do easy configurations in Unica Journey. To learn about how you can do that seamlessly, read the blog now..
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Marketing & Commerce | June 9, 2021
Unica Interact – Enhance Event and Event Pattern
An Event Pattern consists of series of events that occur in a particular way. Marketers can use event patterns to track and record the pattern of customers' activities in real-time and act accordingly. The pattern's state is updated by posting events to Interact at selected stages of customers' activities. Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers' behavior in real-time and act accordingly. From the 12.1.0.3 release, many capabilities have been added to Event and Event Pattern, and they are as follows:  A marketer can define Time Span to Event Pattern. Events in Event Pattern can be Qualifying or Suspending Events. Tracking of Event Pattern Inactivity. Delay the action triggering for Event and Event Pattern. New Event and Event Pattern actions, Suppress Offer and Qualify Segment. Define Condition for Events in Event Pattern. UI refresh for Event and Event Pattern List tab. Let’s see the details of each feature: 1. In the earlier releases, the integration between Interact and Interact Advanced Patterns provides advanced pattern recognition capabilities for Interact implementation. An integrated environment provides enhanced time windows for the three basic Interact patterns. From the 12.1.0.3 release, now a marketer can configure all three standard event patterns with more sophisticated time spans during which the pattern compares incoming events with its criteria. The following additional options are available for each basic event pattern.  Time bound  Rolling time This effectively adds six pattern options to Interact by adding two new time span options to each of the three standard patterns: Match all (time bound) Counter (time bound)  Weighted counter (time bound) Match all (rolling time) Counter (rolling time) Weighted counter (rolling time) Time Bound Pattern: A time bound pattern can be a "Match all," "Counter," or "Weighted counter" pattern, but all...
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Marketing & Commerce | April 28, 2021
Unica is available on the HCL Software Solution Factory!
If you haven’t, you really should meet SoFy, which is HCL Software’s Solution Factory! It is another major step in Unica’s Cloud Native Journey. So, you may be thinking: what, how, why? Glad you asked: WHAT: SoFy provides access to dozens of HCL Software products and services! Products, including: Application Security, Databases, Integration, Testing, Workload Automation, Configuration Management, and now – Unica! Services, including: Data Stores, Scheduler, Code Security Scanning, Data Mapper, Test Engine, and Data Synthesis. HOW: SoFy provides enterprise-grade technologies that are exposed through: Dynamic deployable microservices. Accessed through well-designed REST APIs. Leveraging modern container and orchestration technologies. Integrated with smart common Services. WHY: SoFy provides bespoke solutions at your finger-tips that: It can be rapidly deployed to any cloud environment. Easily secured, monitored, and managed. Provide simple, consumption-based licensing. Once logged into SoFy, the fun can begin! With SoFy, you can: 1) Explore: A catalog of Products and REST APIs that are enabled for Kubernetes as Docker images and Helm charts, 2) Create: A set of microservice SoFy tools to help users discover and combine those APIs and products into SoFy solutions, including: a) A list APIs & products, generate solution Helm chart, deploy into test cluster and b) A simple GUI over these services, including Swagger UI for REST API documentation and 3) Release: A set of common SoFy services that run inside a SoFy solution, providing consistent setup & management of the solution. Accessing SoFy Getting started with SoFy is easy! SoFy presents as a web application available via any Web Browser.  As with any web application, users – customers, partners, and HCL staff – need to “sign up” for SoFy. You can go directly to the Register for SoFy page using the following link: https://www.hcltechsw.com/sofy/request-access. The screenshot below displays the sign-up page. Also, you can...
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Marketing & Commerce | March 31, 2021
2021 Loyalty Program Trends
This past year has been one of the most stressful, challenging and exhausting years our world has faced in quite some time. Brands have struggled to stay engaged with their customer base and to grow their bottom lines. Some businesses have flourished because they were prepared, while others have been forced to downsize or, even worse, close their doors. Looking deeper into 2021 and beyond, there is still so much that is unknown, but successful brands will deepen their relationships with their customers and will experience growth leveraging their loyalty programs and offers to their existing customer base. Consumers expect brands to have a finger on the pulse of their struggles and are resistant to being sold to by a brand that operates its marketing strategies in a vacuum, without considering the current circumstances. Successful brands will focus on non-purchase member engagement activities such as redemptions, digital interactions, and virtual experiences. They will benefit in the long run with the ultimate reward of conversion. As we expect some pre-pandemic trends to continue, this pervasive virus has forced us to accelerate change and has brought about unexpected challenges to the loyalty and business environment. In response to the many new obstacles we face as a society, we at HCL foresee the emergence of several key themes in customer loyalty. They are Personalization, Social Journey Integration, & Friction Detection. Personalization Research has proven that customer satisfaction levels are higher when brands personalize the customer experience, and loyalty is no different. 91% of consumers said they would be more likely to shop with brands who recognize and provide relevant offers and recommendations, and 83% are willing to share their data to make this work (Accenture). Consumers share that they are actively engaged in programs that are highly personalized and that make them feel...
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