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Marketing & Commerce | May 21, 2020
Digital B2B transformation: Pladur, a success story
For over a year, our team at Orienteed has been focused on developing a new B2B2C e-commerce platform for Pladur Gypsum.  Pladur is the leading company in Spain in the manufacture of construction solutions for internal partition walls. The goal of this project was to develop an e-commerce platform to serve both the distributors and the final customer.   This was a challenging digital business model that could only be accomplished with HCLCommerce V9, based on a container and business services architecture, 100% cloud, and leverages the power of native mobile technology.  The project came with the typical challenges of a B2B model, with consideration needed towards the variety of prices, payments and products. Also, an important point to note was that it was indispensable to create a platform where distributors had a certain control over the sales process.    These were actually the main reasons why we opted for a native B2B model such as HCL Commerce, because it offered an abundance of options for configuration and personalization, as well as a versatile and integrated marketing tool.  As we all know, the future prospects of the B2B model are indeed promising. B2B e-commerce is anticipated to be the largest e-commerce growth area from 2020 to 2025, while the global e-commerce market capitalization is expected to reach $24,265.12 billion by 2025 (According to Meticulous Research)  This signifies an extraordinary opportunity for manufacturers like Pladur, who want to take the step forward and disrupt the way they reach their customers.  How we changed Pladur’s sales model  Our main objective was to digitize Pladur’s sales cycle to transform into an omnichannel model.   This has a big impact on how Pladur will sell, how distributors will interact with the main brand, and how the final customer will purchase their products.  ●        Personalization From the buyer’s...
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