MarTech
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Number of Posts: 3
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Marketing & Commerce | July 16, 2020
What the SaaS?!? Why your MarTech SaaS Symphony Needs a Maestro More than Ever
Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.  
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Marketing & Commerce | June 30, 2020
Welcome to Unica Live!
Unica Live is our brand new digital events platform that consolidates all of our enablement, event and strategy content into one easy-to-access platform. It is our dynamic solution to meet our customers’ needs and expectations for an all-encompassing and easy-to-access resource destination.
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Marketing & Commerce | June 15, 2020
The Journey to Version 12.1
Twelve short months ago, I was hired by HCL Software to drive the Unica brand into the future. With a clear-cut vision for what the brand could be and should be, I was energized by the opportunity to help refresh a category-leading brand. To accomplish this in a timely manner, I knew three key things had to happen.
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