MarTech
Number of Posts: 6
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Number of Posts: 6
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Marketing & Commerce | September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Software is excited to announce that Unica has been shortlisted for Constellation ShortList report along with Salesforce, Adobe & others.
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Cloud Native | September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
The most efficient, flexible, and future-proofed marketing systems are cloud native. This architecture provides significant economic and operational advantages over on-premise or conventional SaaS solutions. However, many early adopters of marketing solutions deployed on-premise and SaaS solutions because they were considered best of breed at the time, and cloud-native solutions and IT organizations hadn't matured to the point of mission-critical readiness. Companies that adopted on-premise or SaaS solutions now find themselves lagging in their ability to quickly upgrade and enhance their systems and adapt to the new demands of a highly personalized, digital-first, omnichannel world. Today, your MarTech infrastructure is your brand, and if you compete against companies with systems that provide greater resiliency, adaptability, and efficiency, you are at an increasingly significant disadvantage.  When cloud first emerged, it was a difficult proposition to "lift and shift" conventional applications environments. It could take years of planning, testing, and parallel operations to make the change. However, legacy applications that have been "lifted and shifted" lack the agility, performance, and ease of use marketers need, while hosted SaaS applications lack customizability and control. For example, when Netflix first moved to the cloud it took approximately eight years. Today, that time has been reduced to a matter of days and weeks due to the evolution of cloud infrastructure as a service (IaaS), the migration processes and tooling, and the skills needed to operate in the cloud. Taking this a step further, HCL Unica has accelerated this cycle with its cloud-native foundation that is all about fast and flexible deployments. With HCL's Solution Factory (SoFy), new cloud-native deployments of HCL solutions, including Unica, can be provisioned in a matter of minutes and deployed on premises, or via public cloud, private cloud, or hybrid cloud. If the full set of skilled resources is lacking, HCL...
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Marketing & Commerce | August 20, 2021
5 Essential Industry Tips for your Marketing Strategy
The most important person in 21st-century business is the customer. Companies recognize that putting the customer at the center of their thinking delivers better engagement, higher retention, and greater customer lifetime value, resulting in improved sales and better ROI. The number of channels and touchpoints like Email, Social Messengers, Digital App, Websites, etc., is ever-increasing that enterprise marketers can leverage to reach the customers.  But leveraging the full potential of multi-channel touchpoints can be challenging. Brands must meet their customer in the channels the customers choose. The need for an Omnichannel Marketing Strategy has become existential for enterprise marketers to engage with their customers seamlessly across touchpoints. Twenty-first-century marketing is omnichannel, with companies being required out of necessity to be hyper-personalized in real-time. So what are those 5 things that you can do to create a successful marketing strategy? Let’s find out. 1.  Building a Strong Omnichannel Strategy 43% of the automobile companies advanced their conversion rates over 2x just by attaining omnichannel marketing maturity. Only 6% of Financial services can deliver fully integrated real-time Omnichannel experiences. 50% in the Energy Manufacturing sector have started to work on integrated experience for their customers. Retailers with strong omnichannel customer engagement see a 9.5% rise in annual revenue. Tech Companies that adopt omnichannel engagement have achieved 89% customer retention. Today’s marketing landscape is an omnichannel one. Businesses and clients interact across a myriad of touchpoints, whether they are buying a product for the first time, seeking to resolve a problem, or renewing a service. Having strong omnichannel capabilities enables the customers or clients to easily navigate between the website, social media, and physical store, providing the experience of keeping them hooked to your product or service. Strong omnichannel customer engagement sees a 9.5% rise in annual revenue for the retail industry. 2. Refocusing...
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Marketing & Commerce | July 16, 2020
What the SaaS?!? Why your MarTech SaaS Symphony Needs a Maestro More than Ever
Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.  
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Marketing & Commerce | June 30, 2020
Welcome to Unica Live!
Unica Live is our brand new digital events platform that consolidates all of our enablement, event and strategy content into one easy-to-access platform. It is our dynamic solution to meet our customers’ needs and expectations for an all-encompassing and easy-to-access resource destination.
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Marketing & Commerce | June 15, 2020
The Journey to Version 12.1
Twelve short months ago, I was hired by HCL Software to drive the Unica brand into the future. With a clear-cut vision for what the brand could be and should be, I was energized by the opportunity to help refresh a category-leading brand. To accomplish this in a timely manner, I knew three key things had to happen.
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