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Number of Posts: 3
Marketing & Commerce | April 29, 2020
Understanding Campaign Listener Clustering and Listener Failover – Part 2
Clustered Listener Environments With the introduction of Clustered listener setups in Campaign, you have to think of them as a setup with multiple independently operating listener nodes that are being directed requests from a centralized entity. Each listener process behaves as it would in a single listener environment (See Part 1 of this Blog for more information), independently starting up and shutting down unica_acsvr processes local to its machine and maintaining its own unica_aclsnr.udb file. Each listener node does NOT share information. They act like individual, independent SINGLE listener nodes even though a "master listener" is managing them. The following shows a depiction of what a Clustered Campaign Listener setup would look like. Think of a master listener process as a load balancer. When a request comes down from the Campaign J2EE Web application server to login to Campaign or to view/edit/run a flowchart, instead of the Campaign web application talking to a specific listener to do that, it passes those requests over to the master listener in a clustered setup. The master listener then reviews its configuration settings to know which child listener node should take on this task. Once the Master listener determines which child listener node should receive the request, the request is passed along to that child listener node. At that point, the child listener node on that specific machine processes the request as if it was a single listener node running in a non-clustered setup. It spawns applicable unica_acsvr processes, and those unica_acsvr processes perform the requested action. The listener node then updates its local copy of unica_aclsnr.udb to understand the unica_acsvr's it's managing. No other child listener in the cluster has any idea about what other child listeners are working on. All activity is localized to a single child listener node. The child listener...
Marketing & Commerce | April 28, 2020
HCL Leans into Unica Big Time (via IDC)
By Gerry Murray, Research Director, Marketing and Sales Technology, IDC Normally, when a global enterprise acquires a major software business, it takes years before significant improvements and integrations are released. But when HCL acquired Unica in July 2019, it was in a unique position. It had been implementing and supporting Unica customers for years. Thus, HCL had significant engineering and technical support capabilities already in place with deep knowledge of the codebase. However, it was not clear how much of a commitment HCL would make to bringing Unica into the modern cloud era—until now. And the commit is big and fast on every level. Customers should be extremely confident in how quickly and significantly HCL Unica will modernize their marketing infrastructure and enable their journey to the cloud.  Your MarTech Is Your Brand There is a lot of new and improved product functionality in Unica's recent and upcoming releases. But before we get into those details, it's important to think about modern digital marketplaces, new buyer expectations, and the fact that in many ways, marketing technology today is your brand. Digital marketplaces are characterized by connected diversity. Brands must provide continuity across identities, devices, timeframes, locations, interactions, and keep up with the constant change going on in and between those vectors. That puts enormous importance on getting your marketing infrastructure right. It must be compliant, responsive, scalable, open, flexible, fast, intelligent, precise, transparent, affordable, intuitive. It must be able to embrace change, simplify complexity, and maintain control.  It must operate as an integral part of a holistic end to end system that can enhance customer experience from ad click to call center and back again because customers today expect brands to behave as a single entity. What happens in one interaction should enhance the next interaction wherever and whenever it...
Marketing & Commerce | November 4, 2019
How to Display offers with Interact on a page which does not have server-side programming control
The blog describes how to present offers on the page which do not not have server-side programmatic control over the page display. We offer a simple solution to deal with this use case.
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