Marketing Resource Management
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Number of Posts: 2
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Marketing & Commerce | June 30, 2021
Unica Plan – Effective way to represent editable grid data
Grids are the spreadsheet-like tools available in HCL Unica Plan for data collection and display. Plan provided a user interface to display Grids data as a table or a list. HCL Unica Plan supports the below-given Grids. 1. Line Truncate View 2. Line Wrap View 3. Two Line Staggered View 4. Editable Grid View Out of these, Line Truncate View, Line Wrap View, and Two-Line Staggered View are called Read-only Grids where Editable Grid View can be used to Edit and save the business data/details. An editable grid is for users to enter information, while a read-only grid displays information entered previously. This article will help you configure and display an Editable grid's contents as a report in a Read-only grid. You can configure the Read-only grid in the same OR different HCL Unica Plan Form Definition Page as per your business requirement. In the below-given scenario, we will use the single Form Definition Page with Editable and Read-Only grid. Below given steps will help you to walk through the scenario. 1. Create a new form with an editable grid view in HCL Unica Plan. Refer given Fig.1 [caption id="attachment_14298" align="aligncenter" width="920"] Fig.1[/caption] 2. Post form creation, add an editable grid view component in this form, and save the changes. Refer given Fig.2. [caption id="attachment_14299" align="aligncenter" width="920"] Fig.2[/caption] You need to note down the value for the “Database Table” column. This is the table from where the Read-only grid will pick up the data for display. 3. Create editable grid type attributes per your business requirement; in this scenario, we used the Integer and Text Multi-Line attribute. See below given Fig. 3 a, b and c [caption id="attachment_14300" align="aligncenter" width="920"] Fig.3a[/caption] [caption id="attachment_14301" align="aligncenter" width="920"] Fig.3b[/caption] [caption id="attachment_14302" align="aligncenter" width="920"] Fig.3c[/caption] 4. Add editable grid view component to form canvas. Similarly,...
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Marketing & Commerce | May 5, 2021
Traditional MRM vs Collaborative Work Management
It’s a marketer’s world. Customers can be reached by virtually any medium (email, SMS, social media) a marketer puts their mind to. But with so many channels, meeting customer expectations, understanding their needs, and formulating strategies to provide a great customer experience, the list of marketing "to do's" is much longer than it used to be. Hence Marketing Resource Management has become an essential part of new marketing approaches. What is MRM? Forrester1 defines marketing resource management as enterprise marketing technology that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment. MRM is not a new space, but marketers need to take a fresh look at available solutions. As the MarTech landscape has exploded over the past decade, marketing operations has become the backbone that keeps all of the tools and processes working together to achieve the organization's goals - encompassing everything from planning, processes, execution to technology and resource allocation. MRM includes the resources available to internal teams and the relationships with external stakeholders and approval processes. MRM lets you organize, automate and optimize marketing tasks. The Purpose MRM fulfills MRM exists to save time and marketing resources. Think of just one single marketing task – for example, preparing an email marketing campaign. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved – it is time-consuming and, therefore, costly. This was just an email campaign; consider the cost of running hundreds like these together. For every hour spent on this, you lose focus on other marketing collateral or company growth. With MRM in the picture to manage the assets, tools, and operations, it is easier and more cost-efficient. Creative Approvals - Easily float creatives to brand, legal and other teams for...
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