With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
Know how with Unica Interact, a marketer can exclude the offer fields in the offers that are presented to the customer, or they want to show only the offer fields.
Unica Interact Triggered Message capability is popular. When a Triggered Message rule is activated, the corresponding Marketing message is sent to Dispatcher.
HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.