Marketing has changed its course from cold calling to establishing meaningful relationships with the customers. When a marketer communicates with their customers, they represent their brand; in short, they are the brand's voice. So the communications need to be clear, consistent, and most importantly, in real-time; that's how you build valuable relationships. Unica Interact can now seamlessly leverage Unica Journey’s capability to establish a continuous dialog with customers. It helps marketers to establish a meaningful relationship with their customers by triggering special offers based on abandoned shopping carts, repeated page visits, etc. This, in turn, will result in churn prevention and increased ROI. Using Unica Interact’s Triggered Message functionality, a marketer can acquire, engage, and retain customers throughout the buyer journey by presenting them with offers that suit their needs at the right moment through the right channel. Using out-of-the-box integration, Unica Interact can send specific audience information as well as personalized real-time Marketing messages and Offers to Unica Journey. Unica Journey then can send a special offer to the customer on various outbound channels. The article explains the detailed steps involved in setting up integration between Unica Interact and Unica Journey. Let’s consider a simple use case here. The customer visits the online shopping website. The customer adds a mobile phone into the cart. Due to some reason, the customer abandons the shopping cart. The marketer wants to give a 10% discount to the customer to facilitate the purchase. Problem Statement and Solution. Traditional Interact marketer will now have to wait for the customer to return to the website/any other inbound channel to give him the discount offer. During this waiting period, the customer may go to some other site, and thus the marketer could lose him. Using the Triggered Message capability, the marketer can decide to give a...

The course of marketing has changed from cold-calling to real communications and engaging with your customers in real-time, irrespective of the channel or mode of communication. Unica Interact facilitates this by integrating with the customer-facing systems such as call centers and sending personalized offers in real-time to provide an interactive and enhanced customer experience. FlexOffers is one such component in Interact, which allows mapping company offers, customer profiles, and the customer's real-time activity data into a Windows spreadsheet, which resembles a mapping table. What is it?​ Marketers design their segmentation logic using only a few conditions on profile attributes. Many such rules allow marketers to leverage the rich set of functionality provided in spreadsheet software, like sorting, search, filters, etc. Some rules require frequent but simple updates and can be achieved using FlexOffers. How will it help? FlexOffers helps the marketers to provide easy mapping of offers to the best-targeted customers. Marketers can use the CSV file input, with the basic mapping data, and import it into the system and integrate it with system data such as offers, zones, cells, which will create a FlexOffer mapping table. As in the past, to deploy an Interactive Channel, we do not need Interactive Flowchart and Interaction strategy. Just map a profile table create FlexOffers mapping, and deploy the IC. How Does FlexOffers Work? The basic steps required to work with FlexOffers are as below: Creating a Mapping (existing table , .csv, new table) Add /Edit /Update Rules Customize the rules Create Filters Copy the mapping table to profileServerGroup Deploy the IC 1. Creating a FlexOffers Mapping FlexOffers mapping can be created using three different ways. Create a mapping using the existing table. Select a .csv Create a brand new table and then add rules to it. The source column on the list...

Having an offer management system in place enables you to manage offers, their priorities, the number of times a customer sees a specific offer, to which customers the Offer should be shown to. With offer management, you can easily personalize your offers and tailor an efficient user experience for the audience. %

Are your customers being confronted with too many marketing messages across all available channels? In general, the answer is yes. The certain tactics a marketer uses of bombarding their customers with too many marketing communication no matter how relevant it is will result in lower CTRs, more Unsubscribes, apparently landing up in Marketing Fatigue. When marketing crosses a certain threshold, it is no more marketing, and It becomes a headache to customers. That’s marketing fatigue.  Customer contact fatigue is a major problem for marketers and salespeople the world over – not to mention the customers who are receiving it. Contact fatigue becomes a disparate part of marketing fatigue. No one wants to be bombarded with disparate messages too frequently. By managing contact fatigue, you can avoid possible opt-outs or customer backlash. Carrying on bombarding your customers and they won’t remain customers for long. HCL’s Unica suite, which helps in outbound as well as Inbound marketing via different channels, has the capability to avoid or to reduce the Contact Fatigue. In this article, we will describe how to reduce contact fatigue using Unica’s Outbound and Inbound Communication. Reducing contact fatigue with Inbound communications- using Unica Interact. Rather than relying on broad and mass communication, target more narrowly. This can be achieved by using the Unica Interact product, which helps in personalized marketing. Personalize offers that are based on the visitor profile information in real-time to enrich the experience of customers interacting with different channels like web, call center, ATMs, and other inbound marketing channels. Suppressing the Offers based on customer contacts. Not sending offers to the same customers after presenting the offer N number of times through specific channels like mail, web for a particular period, etc. This can be restricted considering the channels through which the offers are sent. In Interact, a...

Co-Author: Aybuke Kini We have customers everywhere. Every customer engages with your brand on different channels and in a different manner. Every interaction you make should be consistent across channels, to ensure the customer is consistent in understanding the message your brand is trying to convey. With the right strategy and right tools, you can achieve better sales and gain more customer retention. We should be following the same strategy when we roll out offers. I work as a Unica Support Engineer and a Client Advocate. I come across many different Unica use cases and questions. One thing I have observed thus far is that only a few of our clients fully utilize the potential of Unica Interact. Especially around capturing user activities on the real-time channel and responding with the best possible message which can be delivered through an outbound channel. I know many of Interact use cases involve a real-time interaction where an outbound follow up is essential. Imagine an existing or prospective customer visited your website, added a few items to their basket, then left the website. Are there any follow-up actions that you can trigger with Interact, such as dropping an email after the session? The answer is YES! I will try to explain how this is possible using Interact Triggered Messages. What are Interact Triggered Messages? The Unica Interact User Guide defines them as a functionality utilized to deliver offers to a different channel than the one where the request was sent in Interact. These offers are triggered by predefined user events and/or event patterns. Once an event or event pattern is triggered, the eligibility conditions determine what offer selection method is used and which channel is being used for offer delivery. You can define your triggered messages from the Interact Triggered Messages tab in...

Interact memory usage and possible remedies to out of memory situations.