Using Unica Interact’s Triggered Message functionality, a marketer can acquire, engage, and retain customers by presenting them with offers that suit their needs at the right moment through the right channel.
Segmentation in marketing allows brands to tailor their efforts in the right direction to the right audience. It lets you divide your customer base into segments based on their characteristics, demographics, age, gender, salary, and many such factors.
Having an offer management system in place enables you to manage offers, their priorities, the number of times a customer sees a specific offer, to which customers the Offer should be shown to. With offer management, you can easily personalize your offers and tailor an efficient user experience for the audience. %