HCL Now
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Number of Posts: 8
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Marketing & Commerce | September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Software is excited to announce that Unica has been shortlisted for Constellation ShortList report along with Salesforce, Adobe & others.
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Cloud Native, Marketing & Commerce | September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
The most efficient, flexible, and future-proofed marketing systems are cloud native. This architecture provides significant economic and operational advantages over on-premise or conventional SaaS solutions. However, many early adopters of marketing solutions deployed on-premise and SaaS solutions because they were considered best of breed at the time, and cloud-native solutions and IT organizations hadn't matured to the point of mission-critical readiness. Companies that adopted on-premise or SaaS solutions now find themselves lagging in their ability to quickly upgrade and enhance their systems and adapt to the new demands of a highly personalized, digital-first, omnichannel world. Today, your MarTech infrastructure is your brand, and if you compete against companies with systems that provide greater resiliency, adaptability, and efficiency, you are at an increasingly significant disadvantage.  When cloud first emerged, it was a difficult proposition to "lift and shift" conventional applications environments. It could take years of planning, testing, and parallel operations to make the change. However, legacy applications that have been "lifted and shifted" lack the agility, performance, and ease of use marketers need, while hosted SaaS applications lack customizability and control. For example, when Netflix first moved to the cloud it took approximately eight years. Today, that time has been reduced to a matter of days and weeks due to the evolution of cloud infrastructure as a service (IaaS), the migration processes and tooling, and the skills needed to operate in the cloud. Taking this a step further, HCL Unica has accelerated this cycle with its cloud-native foundation that is all about fast and flexible deployments. With HCL's Solution Factory (SoFy), new cloud-native deployments of HCL solutions, including Unica, can be provisioned in a matter of minutes and deployed on premises, or via public cloud, private cloud, or hybrid cloud. If the full set of skilled resources is lacking, HCL...
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Marketing & Commerce | September 1, 2021
Is Cloud Native the Answer to Being Customer-Centric?
Factors such as rising digitalization and increased spending capabilities have dramatically changed the meaning of customer experience. Product features and prices are no longer the primary consideration in the digital age, as customer experience is becoming the primary differentiating factor. Customers expect brand owners to provide a personalized experience across touchpoints and interaction channels, ensuring a seamless digital commerce experience. According to multiple studies conducted by Quadrant, customers are ready to pay a premium price for better and personalized services. The retailers and brand owners focusing on delivering exceptional and personalized customer experiences are increasingly becoming more profitable and are winning over the competition. A customer-centric approach helps organizations drive improvements in customer loyalty, brand image, messaging consistency, and revenue growth. The majority of retailers have transformed their digital commerce and CX-specific technology landscape by adopting cloud-based applications and services. However, traditionally architected cloud-based applications lack the necessary agility, speed, and performance required to adapt to the growing business complexities, demanding customers, and ever-increasing competition. In a fast-paced digital-savvy economy, retailers are required to transform their digital commerce operations to drive a culture of innovation and gain the necessary business agility to ensure long-term and sustainable success. Therefore, cloud-native architecture is increasingly becoming the current industry norm, enabling organizations to future-proof their technology investment and drive a culture of continuous improvements. Cloud-native is an approach to designing and building applications based on microservices-based architecture running on containers and dynamic orchestration platforms. Unlike traditional monolithic architecture, cloud-native applications are automatically optimized for optimum performance across any cloud environment with container infrastructure, including private, public, on-premises, hybrid clouds, or edge locations. The cloud-native approach follows agile development and DevOps principles, supporting continuous integrations and continuous delivery (CI/CD) along with continuous deployment. The applications are designed, developed, and delivered collaboratively by development, IT...
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Cloud Native, HCL Software | July 22, 2021
Why take an enterprise software portfolio cloud native?
The phrase cloud native generally conjures images of containers, microservices and 'born on the cloud' 12-factor applications. Read the blog for more details.
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Marketing & Commerce | July 20, 2021
The Time is NOW for Unica on HCL Now!
Unica on HCL Now continues Unica’s Cloud Native Journey, using the software you know and love! You can deploy it on your own private cloud.
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Announcing HCL Commerce on Now
We are excited to announce that HCL Commerce on Now is now available. Everybody loves HCL Commerce but what is HCL Now and why do we have an offering called HCL Commerce on Now? Here is the complete details.
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