hcl digital experience
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Number of Posts: 16
Digital Solutions | January 12, 2021
Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best
A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences?  Invest in strong customer experience software In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.       2. Provide a secure platform When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform. [button link="https://www.hcltechsw.com/products/dx" type="small" color="silver" newwindow="no" textalign="center"] HCL Digital Experience is one of the most secure solutions out there, trusted by 8...
Digital Solutions | January 5, 2021
What Is a Customer Experience Platform? The Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.
Customer experience (or CX as it’s commonly referred to) is an increasingly important priority for companies of all sizes. Organizations need to deliver highly contextualized experiences — not just simple websites and mobile apps — to reach customers with the right information, in the right way, every time. Business models are shifting and all us are having to adjust and adjust quickly. The last great experience a customer has now becomes their expectation — plus 96% of customers say customer service is important when choosing the brands they’re loyal to. Customers are more and more empowered in transactions as they’re able to do extensive research before buying and can closely compare between one company and their competitors. As organizations focus on providing exceptional CX, they need strong technology backing their process. That’s where a customer experience platform comes in.  What does customer experience software do?  To first understand why customer experience software is beneficial, we need to take a look at what customer experience is and why it matters so much. We know it’s an important factor in solidifying brand loyalty — but what does a solid customer experience actually look like?  It generally refers to the feeling and impression your customers are left with after they leave an interaction with your brand. This is a combination of how easy your website is to navigate, how helpful your customer support services are, how personalized the content it, how customized the experience is, and how much value they gained from your brand, services, or products itself. CX can be assessed with surveys, feedback, and churn rates.  Customer experience platform software is the technology solution an organization will use to observe, measure, handle, and improve the customer journey. These platforms serve as one-stop solutions for making sure that an organization doesn’t lose sight of important customer experience needs and initiatives, and are able to successfully meet their customer experience goals by tracking customer behavior, raising red flags...
Digital Solutions | December 15, 2020
How and Why You Should Digitize Business Processes
If it wasn’t abundantly clear before, the COVID-19 pandemic has proved that digitizing business-critical processes (and making teams productive remotely) is key to business continuity. Whether a business has 50 — or 50,000 — employees, its operations are influenced and impacted (if not completely overhauled) by technology designed to speed up, connect, improve and sustain work in the modern world. Digital transformation for enterprise organizations is a no-brainer. It’s the “how” that defines what success looks like. For some companies, embracing this digital transformation has been a gradual process of adoption.  Others have been digital all along, or they jumped in headfirst, undergoing a major overhaul all at once.  And for some it’s still an overwhelming burden, approached tentatively and perhaps even with aversion to change and new technology.  No matter the scenario, there’s little doubt, especially with remote work becoming ubiquitous, that old-school business processes that involve emailed documents and spreadsheets (or even paper-filled file cabinets) is not the way to go.  Digitizing business processes refers to the integration of digital information — pieces of physical, non-digital material that has been converted into a digital format — into an automated workflow that can replace manual, disconnected and paper-based processes.  It means digitizing business processes, increasing employee productivity, and improving customer satisfaction. It provides dramatic benefits to employees, partners, customers and the organization as a whole. Converting not just documents and data to digital, but also workflow, transactions, functions and processes, can be very complex. There are many payoffs, however. You will save time and money  Using digitized processes can free up employees from a multitude of monotonous tasks. Rather than email chains for tedious and regular processes approvals, regular and routine functions (payroll, time logs, inspection signoffs, etc.) can be routed through workflows automatically. Functions such as financial transactions, insurance claims, medical prescription processing, in-house training can be automated and make teams more productive...
Digital Solutions | December 7, 2020
What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations?
If you’ve ever published anything on the internet, you’ve used a web content management system (or CMS) to do so (unless you’re a brilliant developer and built a site from scratch, which is very impressive, but highly time-consuming and impractical). These days, more than half of all websites are built, updated, and maintained via CMS portals, and that number is only increasing.  What does web content management software look like?  CMS portals — also referred to as web content management software, content delivery managers, and content hubs — look slightly different depending on the type of site they service (personal blogs require different functions than a B2C retail site, for example), but retain some similarities across the board. Your CMS software will have a menu that lets content creators and managers create and edit web pages such as landing pages, blog posts, and contact forms, ideally with only a few clicks. Creators will log in to the portal, find the appropriate page from an index tab, make additions or edits and … voila! Content managed.  Why should you use a CMS?  Content management systems like the Content Composer in HCL Digital Experience are major development time savers, since marketers and other content creators can easily go into the platform themselves to create and publish content. Digital asset management systems, which, if you’re lucky, are part of a CMS, also let you create, manage, and deliver rich media (video, images, animations, and text) to partners, customers, and employees.   Workflow is often built into a CMS, or customized at the organizational level. Different users can be allowed various levels of autonomy within the platform, so that, for example, an intern can add text or edit a blog post, but a marketing manager can be assigned to approve any published changes. When the whole team is working directly within a CMS platform, requests and approvals can...
Digital Solutions | October 20, 2020
Actionable insights now part of HCL Digital Experience
HCL DX is a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. These are more than content sites. Providing a secure personalized experience means integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL DX helps.  Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have.  This fall, we are adding seamless integration to powerful new analytics capabilities to our trusted HCL DX platform to help our customers deliver targeted experiences to all of their audiences and can lead to improving conversion rates by 85%. HCL Unica Discover HCL Unica Discover is a digital experience analytics platform that empowers Marketers to capture, replay and visualize the individual online user experience.  Now you can easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover: Struggle Resolution: Detect and address user struggle in real time with session replays Behavior Insights: Improve user experiences through capturing and analyzing behavioral data Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement. This also provides a more complete and actionable view of the customer journey across all your digital channels.  This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention.  Google Analytics Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors.  HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they...
Digital Solutions | September 2, 2020
What Are Kubernetes and Docker? And Why Should They Be Part of Your Digital Solution?
Developers are becoming increasingly used to hearing the names Kubernetes and Docker in conjunction with one another. They’re both technologies associated with containers (packages of software that include all of the parts required to run an app, like the code and system libraries), but a common misconception is that they’re competing solutions. Developers might be familiar with “Kubernetes vs. Docker” discussions when, in fact, using Kubernetes with Docker is an excellent method of running containerized applications. But to understand what that means, we first have to look at what each platform does separately.  What Does Docker do?  Docker is currently the most popular container platform. In this context, containers are the solution to a classic developer dilemma: Often developers will write code that works perfectly well on their own machine, but fails when they try to implement it into the program it needs to live in. Containers are the solution to this dilemma — developers can package their code into one cohesive container image, which can then be run on any computer that also hosts a container platform.   30% of enterprise companies use Docker, and that number is steadily rising. If a developer can benefit from containerization, chances are they’ll look to Docker for their solution.  So, What Does Kubernetes Do, and How are They Related?  Now that you have a grasp on what Docker does and why it’s an important tool to be aware of, the first thing that’s important to understand about the Docker/Kubernetes relationship is that the two technologies serve fundamentally different purposes. As the Container Journal nicely put it, “Kubernetes takes containerization technology ... and turns it up to 11.”   Kubernetes arrived as a solution to the next conundrum that comes with containerization: Now that the containers exist, how can they be organized? If Docker is in charge of packaging and distributing an application, Kubernetes is in charge of scaling and monitoring those...
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