HCL Commerce v9
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Number of Posts: 2
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Marketing & Commerce | June 3, 2021
Performance & Scalability are in our DNA
When I was asked to write a blog about performance and scalability, my initial reaction was, “Me?” Of all the members of the HCL Commerce Product Management team, I feel like the least likely to add much value to a discussion on these “technical” topics. Then, I remembered a quote I read, “Life begins at the edge of your comfort zone.” Assignment accepted, and I knew exactly who to tap as a source…Brian Gillespie, Commerce industry veteran and our very own Product Management Leader. Here’s our conversation lightly edited and condensed: So, tell me how this idea for a blog came about. Today more than ever, the digital commerce channel is critical to total revenue for B2B, B2C and B2B2C organizations. With shopper and buyer traffic and order volumes increasing, page load times and a streamlined checkout process must exceed shopper and buyer expectations. Did you know that a page load delay of just one second reduces customer satisfaction by 16%? And a similar one second delay during the checkout process reduces conversions by 7%? Many of our clients have annual digital revenue of $1+ billion, so that 7% adds up quickly. Furthermore, organizations of all types must be able to adapt to the variability in traffic and order volumes, especially the upper ends of those variables, like during flash sales and holidays. Can you tie this back to HCL Commerce? Performance and scalability constitute the DNA of HCL Commerce. We have clients now on v9 who have reported a 30% reduction in page load time. At least in part, this is a result of HCL Commerce’s shift from a monolithic architecture to one comprised of business services, containers, and Kubernetes. With v9, we also introduced HCL Cache to serve content “on the edge,” or closer to the shoppers and...
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Marketing & Commerce | May 21, 2020
Digital B2B transformation: Pladur, a success story
For over a year, our team at Orienteed has been focused on developing a new B2B2C e-commerce platform for Pladur Gypsum.  Pladur is the leading company in Spain in the manufacture of construction solutions for internal partition walls. The goal of this project was to develop an e-commerce platform to serve both the distributors and the final customer.   This was a challenging digital business model that could only be accomplished with HCLCommerce V9, based on a container and business services architecture, 100% cloud, and leverages the power of native mobile technology.  The project came with the typical challenges of a B2B model, with consideration needed towards the variety of prices, payments and products. Also, an important point to note was that it was indispensable to create a platform where distributors had a certain control over the sales process.    These were actually the main reasons why we opted for a native B2B model such as HCL Commerce, because it offered an abundance of options for configuration and personalization, as well as a versatile and integrated marketing tool.  As we all know, the future prospects of the B2B model are indeed promising. B2B e-commerce is anticipated to be the largest e-commerce growth area from 2020 to 2025, while the global e-commerce market capitalization is expected to reach $24,265.12 billion by 2025 (According to Meticulous Research)  This signifies an extraordinary opportunity for manufacturers like Pladur, who want to take the step forward and disrupt the way they reach their customers.  How we changed Pladur’s sales model  Our main objective was to digitize Pladur’s sales cycle to transform into an omnichannel model.   This has a big impact on how Pladur will sell, how distributors will interact with the main brand, and how the final customer will purchase their products.  ●        Personalization From the buyer’s...
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