Fast and flexible Integration
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Number of Posts: 10
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Cloud Native | September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
The most efficient, flexible, and future-proofed marketing systems are cloud native. This architecture provides significant economic and operational advantages over on-premise or conventional SaaS solutions. However, many early adopters of marketing solutions deployed on-premise and SaaS solutions because they were considered best of breed at the time, and cloud-native solutions and IT organizations hadn't matured to the point of mission-critical readiness. Companies that adopted on-premise or SaaS solutions now find themselves lagging in their ability to quickly upgrade and enhance their systems and adapt to the new demands of a highly personalized, digital-first, omnichannel world. Today, your MarTech infrastructure is your brand, and if you compete against companies with systems that provide greater resiliency, adaptability, and efficiency, you are at an increasingly significant disadvantage.  When cloud first emerged, it was a difficult proposition to "lift and shift" conventional applications environments. It could take years of planning, testing, and parallel operations to make the change. However, legacy applications that have been "lifted and shifted" lack the agility, performance, and ease of use marketers need, while hosted SaaS applications lack customizability and control. For example, when Netflix first moved to the cloud it took approximately eight years. Today, that time has been reduced to a matter of days and weeks due to the evolution of cloud infrastructure as a service (IaaS), the migration processes and tooling, and the skills needed to operate in the cloud. Taking this a step further, HCL Unica has accelerated this cycle with its cloud-native foundation that is all about fast and flexible deployments. With HCL's Solution Factory (SoFy), new cloud-native deployments of HCL solutions, including Unica, can be provisioned in a matter of minutes and deployed on premises, or via public cloud, private cloud, or hybrid cloud. If the full set of skilled resources is lacking, HCL...
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Marketing & Commerce | August 12, 2021
HCL Unica Campaign Integration with Apache ® Kafka
Apache Kafka is an open-source distributed event streaming platform used for high-performance data pipelines, streaming analytics and many more. Let's learn about its integration with Unica Campaign.
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Marketing & Commerce | March 31, 2021
2021 Loyalty Program Trends
This past year has been one of the most stressful, challenging and exhausting years our world has faced in quite some time. Brands have struggled to stay engaged with their customer base and to grow their bottom lines. Some businesses have flourished because they were prepared, while others have been forced to downsize or, even worse, close their doors. Looking deeper into 2021 and beyond, there is still so much that is unknown, but successful brands will deepen their relationships with their customers and will experience growth leveraging their loyalty programs and offers to their existing customer base. Consumers expect brands to have a finger on the pulse of their struggles and are resistant to being sold to by a brand that operates its marketing strategies in a vacuum, without considering the current circumstances. Successful brands will focus on non-purchase member engagement activities such as redemptions, digital interactions, and virtual experiences. They will benefit in the long run with the ultimate reward of conversion. As we expect some pre-pandemic trends to continue, this pervasive virus has forced us to accelerate change and has brought about unexpected challenges to the loyalty and business environment. In response to the many new obstacles we face as a society, we at HCL foresee the emergence of several key themes in customer loyalty. They are Personalization, Social Journey Integration, & Friction Detection. Personalization Research has proven that customer satisfaction levels are higher when brands personalize the customer experience, and loyalty is no different. 91% of consumers said they would be more likely to shop with brands who recognize and provide relevant offers and recommendations, and 83% are willing to share their data to make this work (Accenture). Consumers share that they are actively engaged in programs that are highly personalized and that make them feel...
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Marketing & Commerce | February 17, 2021
Unica Campaign – Integration with Unica Journey
The first step before making any marketing campaign effective is having the right data of the audience. It ensures that you target the right offers, information, or even promotional content based on their behavior of how they have interacted with your product. Starting from HCL Unica V12.1, Unica Suite got two new products. Those are HCL Unica Journey and HCL Unica Link. Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences. Unica Link provides both design-time and runtime services. It is invoked at design time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Campaign flowchart has capabilities to perform the segmentation. Using the Journey process box Campaign, send the audience's information to Unica Journey. The campaign sends the audience information on the designated Kafka topic (STREAMING_IMPORT). Unica Journey read this audience information from the Kafka topic (STREAMING_IMPORT) and identifies it with entry sources. This audience information is further published to all Journeys, which are taking input from the mentioned entry source. To make this happen, a new process box, ‘Journey,’ has been introduced. Journey Process box in detail Journey process box enables the marketers to streamline the data flow between the Campaign and Journey application. Following are the details about the Journey Process box: Journey process box allows the Campaign users to select the audience data to be sent to Journey (input cells). It allows the marketers to select the existing data definition which has been defined in Unica Journey. It enables the users to select the entry sources which exist in Journeys and are of type ‘KAFKA or ‘Unica Campaign.’ The ‘View Journey’ button available on the Journey process box allows...
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Marketing & Commerce | December 25, 2020
Integration of Unica Campaign with Unica Link
With numerous marketing software out there, how are you supposed to choose the right marketing software to meet all your marketing needs? An integrated martech stack is an answer to the changing industry trends. From HCL Unica V12.1, Unica Suite launched a new product named Unica Link, which has the capability to connect to delivery channels for sending the communication. Unica Link provides both design-time and runtime services. It is invoked at design-time when an administrator configures a Link connection or when you configure a process box in the Unica Campaign application or a touchpoint in the Unica Journey application. Unica Link has the capabilities to create connectors, which include the configuration and provisioning to connect to any delivery channel. Unica Link supports the following connectors: Mailchimp connector: The Mailchimp connector uploads contact information to an audience in Mailchimp, populating the merge field defined for the Audience. Then runs (or optionally schedule) Mailchimp campaigns for delivering communications as eMail. This connector also has the capability to report back whether emails were delivered, bounced, opened, or links clicked within the emails. Mandrill connector: The Mandrill connector sends email using a defined template on a Mandrill account. This connector then polls Mandrill to report whether emails were bounced, opened, or links clicked within the email. Salesforce connector: Salesforce (CRM) saves and updates details about users. It supports two operations, i.e., 'Create' and 'Update,' on two objects, 'Lead' and 'Contact.' Twilio connector: The Twilio connector sends SMS to a destination device and fetches the sent SMS status. Campaign Link Integration Overview Unica Link can create Connectors. Connectors consist of configuration and provisioning to connect to any delivery channel. The out-of-the-box connectors in the Unica link are as follows: Mailchimp Mandrill Twilio Salesforce A new process box named LINK has been introduced in Unica...
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Marketing & Commerce | December 18, 2020
Seamless communication between Unica Interact and Unica Journey
Marketing has changed its course from cold calling to establishing meaningful relationships with the customers. When a marketer communicates with their customers, they represent their brand; in short, they are the brand's voice. So the communications need to be clear, consistent, and most importantly, in real-time; that's how you build valuable relationships. Unica Interact can now seamlessly leverage Unica Journey’s capability to establish a continuous dialog with customers. It helps marketers to establish a meaningful relationship with their customers by triggering special offers based on abandoned shopping carts, repeated page visits, etc. This, in turn, will result in churn prevention and increased ROI. Using Unica Interact’s Triggered Message functionality, a marketer can acquire, engage, and retain customers throughout the buyer journey by presenting them with offers that suit their needs at the right moment through the right channel. Using out-of-the-box integration, Unica Interact can send specific audience information as well as personalized real-time Marketing messages and Offers to Unica Journey. Unica Journey then can send a special offer to the customer on various outbound channels. The article explains the detailed steps involved in setting up integration between Unica Interact and Unica Journey. Let’s consider a simple use case here. The customer visits the online shopping website. The customer adds a mobile phone to the cart. Due to some reason, the customer abandons the shopping cart. The marketer wants to give a 10% discount to the customer to facilitate the purchase. Problem Statement and Solution. Traditional Interact marketers will now have to wait for the customer to return to the website/any other inbound channel to give him the discount offer. During this waiting period, the customer may go to some other site, and thus the marketer could lose him. Using the Triggered Message capability, the marketer can decide to give a...
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Marketing & Commerce | December 9, 2020
Unica 12.1 – Licensing – Quick Start for Customers
Unica V12.1 has been released to power the next generation goal-based marketing, and Unica v12.1 is the first release to enable an HCL Licensing portal called FlexNet. Once the user deploys the HCL Unica products, they will need to configure required licenses with HCL Unica products to start using them. Without applying for a valid license, the user could not login into Unica environments. Licensing in Unica is to validate products' entitlement and measure the product consumptions based on various units. HCL Unica products support the below license models. Term based licenses Perpetual licenses If you are upgrading from earlier versions of Unica products to version 12.1, you can have the option to take a Perpetual type license for the existing products you are entitled to use. And for new product licenses, you can take the option of Term based licenses. This is flexible as per your entitlement plan. In the upgrade scenario, you could have Term and Perpetual licenses in your entitlements. While you upgrade to 12.1, you should have default entitlements with Perpetual type licenses in your FlexNet account. HCL supports the below type of counting mechanism for products in the HCL Unica suite. Configuring Unica 12.1 – Licenses Once you perform a clean install or upgrade install and tries to login to the Unica application, you would be prompted to enter the license details. Below are the high-level steps to configure the licenses for Unica 12.1. Pre-requisites: Before you start with license configuration, you will need to fulfill the below perquisites: Make sure you have FlexNet (HCL Licensing Portal) login details. Login to FlexNet portal. Check if you can see entitlements for the products they are entitled to. Please raise a support ticket if you do see the products in entitlements. You will need access to the...
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Marketing & Commerce | November 27, 2020
Point and Click Integration to manage your marketing mayhem
The fabric of marketing technology is no longer a giant software monolith. As we saw a proliferation in customer touchpoints and channels, we expected an enterprise had to deal with to have a certain amount of complexity with their marketing tech landscape - To the extent that the average enterprise uses about 91 marketing cloud services in its portfolio! It is expected of Marketing Campaigns to evolve from being piecemeal marketing initiatives to truly integrated marketing campaigns. However, according to Gartner, Inc., Marketing leaders struggle to make progress in the utilization of their marketing technology (Martech) stack capabilities. This is because marketers have struggled to put the best of breed martech technologies together in an integrated manner to power a comprehensive and integrated campaign. A well-planned integrated campaign demands synergies across a wide range of areas including but not limited to: Marketing automation platform, Email Delivery Engines, Digital Messaging Platforms, CRM platform, Ad Tech Platforms, Inbound channels like website, call centers, social media handles…This means collaboration between teams, data handoffs, schedule adherence – in a nutshell, a tremendous amount of agility and responsiveness between teams that handle various functions/technologies across the marketing landscape. The complexity exponentially increases when multiple such integrated campaigns need to be handled simultaneously, which calls for more simplified yet sophisticated design and integration tools at the marketers’ disposal. Unica Journey is a good example of a Customer Experience Design and orchestration Tool. While Unica Journey solves the problem of designing the integrated customer experience journey end to end, helps visualize it and to an extent enable automation between various capabilities of Unica, but how about integration with the other 3rd party systems? What is Unica Link? Unica Link is an Out of box, low code, fast, and flexible integration framework to create quick and seamless App Integrations with Unica...
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Marketing & Commerce | October 1, 2020
Configuring HCL Unica Campaign with Amazon Redshift Database
Marketers these days are more involved and skilled with using data than ever. The customer information is gathered, stored, and retrieved from a central database, and it is increasing exponentially. It helps facilitates the marketers to make more specific and targeted marketing communications and create more personalized experiences for the users. But database management and handling is no easy job, and Cloud databases and Database as a Service (DaaS) platforms are becoming more popular in enterprises. Amazon Redshift is a known name among them. What is Amazon Redshift? Amazon Redshift is a fully managed petabyte-scale cloud-based data warehouse product designed for large scale data set storage and analysis. The current trend in the market is to use cloud-based database service, and the HCL Unica Campaign is well-versed to have integration with such services. In this article, we are going to find how easy it is to configure the HCL Unica Campaign to make use of Amazon Redshift as a user database using Amazon ODBC Driver. What do you need as a Pre-requisite? You would need below pre-requisites to start configuring Unica with the Amazon Redshift database: HCL Unica Campaign application, which needs to be integrated with Amazon Redshift Database. Amazon Redshift Details: Cluster Name, Database Name, User Id, Password (You will get all these details when you purchase a contract for Amazon Redshift.) In Unica UI, under Settings->Configuration, under node "Affinium|Campaign|partitions|partition1|dataSources", make sure that a datasource template for "(PostgreSQLTemplate)" is already added and you should be able to create a datasource using this template. If HCL Unica suite is installed on Unix based OS, install unixODBC 2.3.x on the server on which Unica Campaign listener is installed. Supported ODBC Drivers To integrate Unica Campaign with Amazon Redshift Database, you can either use PostGreSQL ODBC Driver or Amazon ODBC Driver. To...
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