Unica has enjoyed leadership for ground-breaking innovations in the marketing automation space. Find out where unica is headed in future and its journey

​The new HCL TechConnect week is here. For those who are new to our events, here is a quick look at what you may have missed out... ​ What we captured in last TechConnect and what can you learn in the upcoming sessions? ​​ Back in February, on the first Monday of IBM Think 2019, a group of 35 Marketing Software users gathered for the 1st  HCL TechConnect kick-starting the engagement with our product experts and marketing peers, for what we envision, will become the platform of choice for partners and customers. This first session was a huge success with industry leaders from Banking, Insurance, Telecom, Retail and other verticals sharing their feedback on our marketing suite (Campaign, Interact, Marketing Operation, Contact Optimization and all the add-ons). With this feedback, we formally started the ideation process with a new design thinking approach. We decided this would be the baseline for our road-map and the next release of the Marketing software suite. “It is beginning to feel like Unica again but much better and more transparent”. We wanted to establish that our vision at HCL is to engage Marketing Software users early on in our road-map design cycle to ensure the products and features we deliver have more relevance to their marketing needs. This aspect of our hyper care strategy is already producing great results. Our support team has reached a satisfaction score of 9/10 in addressing your requests. Moreover, the last V.11.1 release covered more than 50 of your requests for enhancements; making it the largest release since Unica was acquired by IBM. ​ ​Therefore, it was heartening to see that so many of you appreciate that transparency has been restored and you can openly raise requests in our community. We want to hear and respond to the conversations our users are having on...

HCL has increased investments in Marketing Software with commitment to providing the Marketing Software product and community with first-class innovation and technical support.

  Before the 'WHAT’S NEW IN MARKETING SOFTWARE V11'  webinar, I wanted to give you heads up for what’s coming in this release. V11 has been a very exciting release for IBM Marketing Software (IMS). This is the first release delivered by HCL Products and Platforms. This will be officially announced on 31st of May, however, GDPR toolkits are already available for existing customers.  We are adding more support to the platforms with GSKIT, Sun JDK 1.8, Oracle 12.2 database client, Adobe Acrobat DC in Marketing Operations and Cognos v11. ​      Suitewide  Use the new Tool/ sample scripts which allow users to delete customers’ personal data from the application system tables so they comply with the new GDPR EU regulations that come into force on 25th May 2018 Reduce the service disruption when upgrading your marketing software suite using the new Fast Upgrade approach, a new installation and migration process will allow you to move from any supported version to version 11 in one step      Campaign Understand your Campaign performance with Watson Assistant, use natural language to interact with Watson to discover how your Campaigns are performing. Access Cloudera data sources using the Impala ODBC Driver version 2.5.40 to improve the performance of working with big data. Using the latest version of the UBX Toolkit allow users to publish and subscribe to audiences from Campaign making integration with 3rd parties seamless. Integrate your offers easily with 3rd parties using the new REST APIs, link your offers to the content and send your offers to your email provider. Customers using WCA for SMS can now use the SMS response a customer sends back to build follow up activity. When using User Variables in the Extract process they are now copied to the template to reuse them across...

  Version 11.0 of the IBM Marketing Software (formerly Unica) is being released in June. Join us to hear about the changes we are making as part of HCL. ​ ​Learn how you can interact with Watson to understand your Campaigns using natural language. See how you can use coverage analysis in the Interact simulator to understand how your campaigns will perform over time. Find out how we are helping you to be GDPR compliant. Register now!Speaker: Claire Timlin Product Manager IBM Marketing Software HCL Products & Platforms   Date and Time: Tuesday, July 10, 2018 11:00 AM - 11:30 AM EDT   Registration URL:  https://attendee.gotowebinar.com/register/5385363263972478210   Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​

  We understand the critical role that IBM Marketing Software (formerly Unica) plays in your organization and we have exciting plans to revitalize future development and extend functionality through increased product investment. ​ Join us as we share additional details on how the IBM + HCL strategic partnership is changing the future for the Marketing Suite of products. We are eager to hear your feedback on the most important updates and features for your organization, and share the product direction we are planning. Date: Wednesday, June 6, 2018 Time: 11:00 AM - 11:30 AM EDT Speaker: Amy Dickson Senior Regional Director, Products & Platforms Registration URL: https://attendee.gotowebinar.com/register/906677470448751363Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​