HCL Unica, the marketing automation platform that helps customers achieve personalization at scale, is excited to announce the release and general availability of our latest Spring 2022 update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.3.
HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages.
To increase Marketing effectiveness and Return on Investment, marketers should engage in a comparative analysis by using different techniques. Different HCL Unica Products uses different techniques like A/B Testing, Target vs. Control analysis to do Comparative analysis
My personal favorite example was when one of our customers consolidated over two hundred newsletter campaigns for individual newspaper publications into a single lights-out campaign.
Email marketing is evolving and still remains one of the most effective channels for running campaigns. Today’s customers want their email communications to be unique, tailored to their needs and behavior.
we’re going to illustrate how Unica V12.1 harnesses the power of the number 4. This means we’re going to show you 4 key features of our new integrated cloud-native platform and 4 functions that make each of the 4 features work!