Digital Marketing
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Number of Posts: 7
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Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
For most people, WhatsApp is the favorite channel to engage with family & friends. How do you use whatsapp as a marketing channel? Read more
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Marketing & Commerce | November 2, 2021
7 Killer Features in Unica Deliver
Unica Deliver has gone through an epic transformation over the past couple of years. Learn more about its capabilities in the new release.
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Marketing & Commerce | February 11, 2021
Unica Journey-Integration with Salesforce CRM
You've spent time and resources attracting and generating new leads, but now what? Are they getting passed on to your sales team, and if so, do your reps know which opportunities are the hottest? Time is of the essence when you're small and growing fast. Make the most of your marketing tools — email, social, marketing automation just like HCL Unica — by connecting them to a Salesforce CRM platform. Both sales and marketing will have a complete view of leads and prospects to create and target engaging communications to turn prospects into customers and reach key decision-makers faster. Unica Journey and Salesforce integration will lead to the following benefits: Unica Journey will pass the hot and evaluated leads to a Sales representative, which result in a reduced cost of sales. A 1-to-1 relationship can be maintained with your leads, and you will be able to provide a personalized experience to your customers. The sales cycle would be shortened as Leads (or Contact) would be transferred to a Sales representative at the right time. With Unica V12.1, HCL added Unica Journey as one of the prominent products in the Unica suite family.  Unica Journey is a goal-based orchestration solution that can craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.  With HCL Unica Journey, Markets can: Define goals for customer experience  Easily adjust journeys in real-time to achieve them.  Craft and visualize the entire customer journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas Unica Journey supports integration with HCL Unica Deliver for email and SMS delivery. It also supports integration with Unica Link for integration with various email and SMS delivery channel and is also used to integrate with Salesforce ® CRM. With the integration of Unica Journey with Salesforce, the following objects in Salesforce...
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Marketing & Commerce | December 31, 2020
Unica Deliver – Digital Marketing Automation @ Scale
In our experience supporting Unica in a variety of Martech configurations, we can see that there are a number of common questions around robustness, customization, automation, and most importantly, security customers frequently come to support with various problems with their existing delivery mechanism, which includes: ● Multiple configurations needed for integration ● Instability caused by unplanned system changes and downtime ● Performance challenges ● Application glitches - duplicate email delivery because of network connectivity. ● Security & GDPR ● Product defect and enhancements managed over multiple vendors ● Incomplete documentation and support skill sets needed to implement a full solution. This article will help you to understand the challenges our customers face with many martech stacks today. The article will also introduce some of the benefits and features of the Unica Deliver V12.1 Existing delivery mechanism: Issues & challenges today. Introducing HCL Unica Deliver To overcome these challenges, HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages. Unica Deliver operates with Unica Campaign, Unica Journey, and Unica Interact. When you install Campaign, several Deliver components and tables are automatically installed as part of the Campaign installation. You don't need to bother about the separate installation as Deliver works with SQL Server, DB2, Oracle, MariaDB, HCL OneDB as system databases. Our customers can choose any database they wanted to use with Campaign. Benefits of Unica Deliver Unica Deliver helps to resolve all the above issues, and in addition to that, it provides various benefits to the marketer. Digital Channel Coverage: Seamlessly integrate with an ever-expanding ecosystem of digital messaging touchpoints, including email, SMS, and more. Unified Omni Channel Experience: Leverage the powerful context and continuity offered by the Unica Platform’s system of record, ensuring that...
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Marketing & Commerce | February 26, 2020
Journey – What a strategic marketing initiative looks like in Unica V12
'Creating personalized customer experiences.' This is the most common tagline or message that brands/businesses tend to convey these days. But do the companies abide by their goals, are they creating real value for their customers? If the answer is yes, then the customer itself creates business/brand value by increasing the market share. The engagement that brands build with their customers, is it real-time?  Does your brand care about the experience the customers are receiving? Every interaction that your customer has with your product/service forms a touchpoint for marketing. Designing those interactions provides you with an entire customer journey. All of the above questions have the lowest common denominator, the customer journey. What is a customer journey? From the very first interaction that the customer has with the service or product till the time he stays in continuous touch with it is the entire Journey a customer covers. It becomes essential to visualize the Journey and the experience the customer gains to study the patterns and gain valuable insights from it. It ensures that we are in constant touch with the customer, which further helps to create, adjust, and enhance touchpoints, providing the most effective, efficient buying and service process. Let's understand it better with the help of an example. After the customer signs up, a welcome email will be triggered. But that's not the end; for maintaining customer engagement, it is necessary to send an email regarding the recent purchases or the purchase they are about to make. It should be triggered at a particular time interval, such as after 2 or 3 days, to continue the engagement further. We understand the importance a customer journey holds, so here we are with the whole new Unica Journey, an initiative to enhance the customer's experience. Unica Journey lets marketers create small...
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