Digital Marketing
Number of Posts: 8
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Number of Posts: 8
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Marketing & Commerce | April 7, 2022
Unica 12.1.3 Marketing Platform 2022 Spring Release
HCL Unica, the marketing automation platform that helps customers achieve personalization at scale, is excited to announce the release and general availability of our latest Spring 2022 update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.3.
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Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
For most people, WhatsApp is the favorite channel to engage with family & friends. How do you use whatsapp as a marketing channel? Read more
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Marketing & Commerce | November 2, 2021
7 Killer Features in Unica Deliver
Unica Deliver has gone through an epic transformation over the past couple of years. Learn more about its capabilities in the new release.
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Marketing & Commerce | February 11, 2021
Unica Journey-Integration with Salesforce CRM
With Unica V12.1, HCL added Unica Journey as one of the prominent products in the Unica suite family. Unica Journey is a goal-based orchestration solution that can craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
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Marketing & Commerce | December 31, 2020
Unica Deliver – Digital Marketing Automation @ Scale
HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages.
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Marketing & Commerce | February 26, 2020
Journey – What a strategic marketing initiative looks like in Unica V12
'Creating personalized customer experiences.' This is the most common tagline or message that brands/businesses tend to convey these days. But do the companies abide by their goals, are they creating real value for their customers? If the answer is yes, then the customer itself creates business/brand value by increasing the market share. The engagement that brands build with their customers, is it real-time?  Does your brand care about the experience the customers are receiving? Every interaction that your customer has with your product/service forms a touchpoint for marketing. Designing those interactions provides you with an entire customer journey. All of the above questions have the lowest common denominator, the customer journey. What is a customer journey? From the very first interaction that the customer has with the service or product till the time he stays in continuous touch with it is the entire Journey a customer covers. It becomes essential to visualize the Journey and the experience the customer gains to study the patterns and gain valuable insights from it. It ensures that we are in constant touch with the customer, which further helps to create, adjust, and enhance touchpoints, providing the most effective, efficient buying and service process. Let's understand it better with the help of an example. After the customer signs up, a welcome email will be triggered. But that's not the end; for maintaining customer engagement, it is necessary to send an email regarding the recent purchases or the purchase they are about to make. It should be triggered at a particular time interval, such as after 2 or 3 days, to continue the engagement further. We understand the importance a customer journey holds, so here we are with the whole new Unica Journey, an initiative to enhance the customer's experience. Unica Journey lets marketers create small...
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Marketing & Commerce | October 10, 2019
The State of MarTech 2020
Whats the state of Martech in 2020? HCL Unica and Econsultancy collaborated and surveyed marketers across the globle to find answers.
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