Digital Marketing
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Number of Posts: 8
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Marketing & Commerce | April 7, 2022
Unica 12.1.3 Marketing Platform 2022 Spring Release
UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.
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Marketing & Commerce | December 13, 2021
An overview of WhatsApp Marketing in 2022
Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.
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Marketing & Commerce | November 2, 2021
7 Killer Features in Unica Deliver
Unica Deliver has gone through an epic transformation over the past couple of years. Learn more about its capabilities in the new release.
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Marketing & Commerce | February 11, 2021
Unica Journey-Integration with Salesforce CRM
With Unica V12.1, HCL added Unica Journey as one of the prominent products in the Unica suite family. Unica Journey is a goal-based orchestration solution that can craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
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Marketing & Commerce | December 31, 2020
Unica Deliver – Digital Marketing Automation @ Scale
HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels with timely, personalized digital messages.
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Marketing & Commerce | February 26, 2020
Journey – What a strategic marketing initiative looks like in Unica V12
β€˜Creating personalized customer experiences.’ This is the most common tagline or message that brands/businesses tend to convey these days.
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Marketing & Commerce | October 10, 2019
The State of MarTech 2020
Whats the state of Martech in 2020? HCL Unica and Econsultancy collaborated and surveyed marketers across the globle to find answers.
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