digital experience
Number of Posts: 25
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Number of Posts: 25
Digital Solutions | January 12, 2021
Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best
A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences?  Invest in strong customer experience software In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.       2. Provide a secure platform When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform. [button link="https://www.hcltechsw.com/products/dx" type="small" color="silver" newwindow="no" textalign="center"] HCL Digital Experience is one of the most secure solutions out there, trusted by 8...
Digital Solutions | December 15, 2020
How and Why You Should Digitize Business Processes
If it wasn’t abundantly clear before, the COVID-19 pandemic has proved that digitizing business-critical processes (and making teams productive remotely) is key to business continuity. Whether a business has 50 — or 50,000 — employees, its operations are influenced and impacted (if not completely overhauled) by technology designed to speed up, connect, improve and sustain work in the modern world. Digital transformation for enterprise organizations is a no-brainer. It’s the “how” that defines what success looks like. For some companies, embracing this digital transformation has been a gradual process of adoption.  Others have been digital all along, or they jumped in headfirst, undergoing a major overhaul all at once.  And for some it’s still an overwhelming burden, approached tentatively and perhaps even with aversion to change and new technology.  No matter the scenario, there’s little doubt, especially with remote work becoming ubiquitous, that old-school business processes that involve emailed documents and spreadsheets (or even paper-filled file cabinets) is not the way to go.  Digitizing business processes refers to the integration of digital information — pieces of physical, non-digital material that has been converted into a digital format — into an automated workflow that can replace manual, disconnected and paper-based processes.  It means digitizing business processes, increasing employee productivity, and improving customer satisfaction. It provides dramatic benefits to employees, partners, customers and the organization as a whole. Converting not just documents and data to digital, but also workflow, transactions, functions and processes, can be very complex. There are many payoffs, however. You will save time and money  Using digitized processes can free up employees from a multitude of monotonous tasks. Rather than email chains for tedious and regular processes approvals, regular and routine functions (payroll, time logs, inspection signoffs, etc.) can be routed through workflows automatically. Functions such as financial transactions, insurance claims, medical prescription processing, in-house training can be automated and make teams more productive...
Digital Solutions | December 7, 2020
What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations?
If you’ve ever published anything on the internet, you’ve used a web content management system (or CMS) to do so (unless you’re a brilliant developer and built a site from scratch, which is very impressive, but highly time-consuming and impractical). These days, more than half of all websites are built, updated, and maintained via CMS portals, and that number is only increasing.  What does web content management software look like?  CMS portals — also referred to as web content management software, content delivery managers, and content hubs — look slightly different depending on the type of site they service (personal blogs require different functions than a B2C retail site, for example), but retain some similarities across the board. Your CMS software will have a menu that lets content creators and managers create and edit web pages such as landing pages, blog posts, and contact forms, ideally with only a few clicks. Creators will log in to the portal, find the appropriate page from an index tab, make additions or edits and … voila! Content managed.  Why should you use a CMS?  Content management systems like the Content Composer in HCL Digital Experience are major development time savers, since marketers and other content creators can easily go into the platform themselves to create and publish content. Digital asset management systems, which, if you’re lucky, are part of a CMS, also let you create, manage, and deliver rich media (video, images, animations, and text) to partners, customers, and employees.   Workflow is often built into a CMS, or customized at the organizational level. Different users can be allowed various levels of autonomy within the platform, so that, for example, an intern can add text or edit a blog post, but a marketing manager can be assigned to approve any published changes. When the whole team is working directly within a CMS platform, requests and approvals can...
Digital Solutions | October 31, 2020
The Benefits of Hybrid Cloud and Why it’s a Big Deal
With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage. While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment.  New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud.  This new hybrid cloud option brings three major improvements to your on-premises DX environments:  Content Composer: Create Content in Half the Time   Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface.  2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included  A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.    3. Experience API: Adaptable, Open APIs:  A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications. Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.   Learn more: https://hclsw.co/dx-inspire-2020
Digital Solutions | October 28, 2020
The 3 Capabilities Your Digital Experience Needs to Offer
In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands.  Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.    Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?   Data Security and Privacy  There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it's not secure from digital threats.    Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.    If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the...
Digital Solutions | October 27, 2020
4 Features of a Cloud-Native Digital Experience
Hosting a digital enterprise platform on a cloud-native setting sounds like a dream: more speed, agility, scalability, integration, and cost-savings. But is a cloud-native environment so different from a cloud-hosted one, and how do those differences manifest in workflow solutions for enterprise companies?   Let’s look at what makes a cloud-native digital experience unique, and why the distinctions in capability are important.   Cloud-native means more than just a digital platform   Cloud-native describes not just an environment but an approach to design and deployment.  It is a more progressive use of cloud technology that goes beyond the previously accepted benefits — primarily storage and convenience — and features applications designed specifically to run on the cloud.    By being “native” to the cloud — built for the cloud from day one — these applications have a scale and deployment velocity that can’t be easily matched by on-premise or even cloud hosted platforms.  Enterprise companies that adopt a cloud native system can tap into a digital experience built to thrive in a constantly evolving digital workspace where time matters more than ever.    Cloud-native is not the same as cloud-hosted  It could sound obvious, but it’s worth mentioning because understanding the differences between the two systems can help shine a light on the advantages of cloud-native infrastructure.    Cloud-hosted applications are designed for on-premise environments but are deployed and managed from the cloud by a service provider.  This model was originally born from a desire to save money by shifting premises systems from a capital expense to an operating expense, saving enterprises the added financial burden of capital expense costs.    A cloud-hosted system is a compromise which combines some aspects of cloud storage and management with legacy systems of security, maintenance and infrastructure.  Cloud-hosted services, however, can still be bogged down by clunky and time-consuming updating protocol and can be more difficult to scale as needed.  Whereas cloud-native services and applications are designed strictly for cloud environments and can respond accordingly.    ...
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