A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences?  Invest in strong customer experience software In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.       2. Provide a secure platform When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform. [button link="https://www.hcltechsw.com/products/dx" type="small" color="silver" newwindow="no" textalign="center"] HCL Digital Experience is one of the most secure solutions out there, trusted by 8...

January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here  

With the GA of HCL Commerce’s Fall 2020 release (watch the release video here) we have taken another massive step forward in the evolution of digital commerce. It has long been our belief that by investing in cloud native for our architecture, we will gradually displace the notion that multi-tenant SaaS is the de facto standard for customer experience platforms. Each new innovation that we bring to market and is embraced and adopted by our customers, proves that cloud native delivers what they need to ensure they are creating innovative, engaging and differentiated customer experiences – whether B2B, B2C or B2B2C. We are lucky to work so closely with our customers across these different business models because they help us understand the “Why” driving the groundswell of adoption of cloud native: Portability – This is a simple concept but one that gets glossed over with multi-tenant SaaS solutions. The idea that the customer would want to move their software to any cloud - public, private, hybrid or any combination, isn’t even a consideration in the multi-tenant world. It’s one choice, take it or leave it. But with cloud native you have choice to deploy where you want, how you want and when you want. You have control of the decision based on capabilities offered by that cloud provider that makes the most sense for your business. Custom Customer Experiences – Digital has quickly become critical to a business’ success. Hand in hand with that growth is the increased need to create unique customer user journeys that serve the needs of your buyers as well as differentiate your business from your competitors. You need to stand out and cloud native commerce gives you unlimited ability to set your brand apart. Extensibility – While cloud native empowers business users to create unique...

Bajaj Electricals Limited – part of “Bajaj Group” is a globally renowned and trusted company. Their business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, Luminaires and EPC (Illumination, Transmission Towers and Power Distribution). They recently launched a brand new ecommerce site designed to deliver a world-class experience for their customers while reducing the time and effort required to maintain the platform – giving them more time to focus on business-driving innovations. This is a great example of the API-first nature of the HCL Commerce platform as Bajaj needed their partner Solveda to integrate the platform with a complex Oracle ERP in the backend, Adobe Experience Management on the front end and their IBM Sterling Management system. And on top of that, they built a custom ecommerce site that truly captured their brand. “It was a great experience working with the Bajaj team. They really had an ambitious vision for how they wanted to update their commerce site and make it more focused on the customer’s experience. Thankfully our team at Solveda was able to leverage the full capabilities of HCL Commerce [V9] to execute against Bajaj’s vision and deliver an excellent commerce site in the given time frame.” Deepak Agarwal, CEO India, Solveda. The end result is a beautiful, custom-built website that delivers a clean, simple shopping experience for their customers with a lightning fast experience...all while maintaining their existing technology stack. https://shop.bajajelectricals.com/home  

Almost 10 years ago, Forrester declared that we were entering “the age of the consumer. A 20-year business cycle in which the most successful enterprises will reinvent themselves to understand and serve increasingly powerful consumers systematically.”

If you do business online, you need to worry about the full range of your visitors’ digital customer experiences. What if you could create, manage and deliver engaging and personalized omnichannel experiences with a single digital experience platform?