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Number of Posts: 6
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand. Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs. Below is a quick recap of the sessions and links to see them on-demand: A Double Play from HCL Commerce Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform. Herman Miller talks B2B Commerce, V9 and Analytics Catch Brian Gillespie’s best Conan O'Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we'll demonstrate HCL Unica Discover's ability to gather powerful insights about your customers' behavior. Hot DAM! Simplified Content Creation and Management Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content. The Next Generation of Commerce is Cloud...
Marketing & Commerce | January 6, 2021
It’s Almost Here – the Fall 2020 Release Launch Event
January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here  
Digital Solutions | January 5, 2021
What Is a Customer Experience Platform? The Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.
Customer experience (or CX as it’s commonly referred to) is an increasingly important priority for companies of all sizes. Organizations need to deliver highly contextualized experiences — not just simple websites and mobile apps — to reach customers with the right information, in the right way, every time. Business models are shifting and all us are having to adjust and adjust quickly. The last great experience a customer has now becomes their expectation — plus 96% of customers say customer service is important when choosing the brands they’re loyal to. Customers are more and more empowered in transactions as they’re able to do extensive research before buying and can closely compare between one company and their competitors. As organizations focus on providing exceptional CX, they need strong technology backing their process. That’s where a customer experience platform comes in.  What does customer experience software do?  To first understand why customer experience software is beneficial, we need to take a look at what customer experience is and why it matters so much. We know it’s an important factor in solidifying brand loyalty — but what does a solid customer experience actually look like?  It generally refers to the feeling and impression your customers are left with after they leave an interaction with your brand. This is a combination of how easy your website is to navigate, how helpful your customer support services are, how personalized the content it, how customized the experience is, and how much value they gained from your brand, services, or products itself. CX can be assessed with surveys, feedback, and churn rates.  Customer experience platform software is the technology solution an organization will use to observe, measure, handle, and improve the customer journey. These platforms serve as one-stop solutions for making sure that an organization doesn’t lose sight of important customer experience needs and initiatives, and are able to successfully meet their customer experience goals by tracking customer behavior, raising red flags...
Marketing & Commerce | December 11, 2020
HCL COMMERCE FALL RELEASE DELIVERS INSIGHTS THAT HELP CLIENTS SELL MORE
This blog talks about how the HCL Commerce Fall Release 2020 makes it faster and easier than ever to deploy innovative digital experiences, helping clients respond to the accelerating pace of digital transformation.
Digital Solutions | December 7, 2020
What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations?
If you’ve ever published anything on the internet, you’ve used a web content management system (or CMS) to do so (unless you’re a brilliant developer and built a site from scratch, which is very impressive, but highly time-consuming and impractical). These days, more than half of all websites are built, updated, and maintained via CMS portals, and that number is only increasing.  What does web content management software look like?  CMS portals — also referred to as web content management software, content delivery managers, and content hubs — look slightly different depending on the type of site they service (personal blogs require different functions than a B2C retail site, for example), but retain some similarities across the board. Your CMS software will have a menu that lets content creators and managers create and edit web pages such as landing pages, blog posts, and contact forms, ideally with only a few clicks. Creators will log in to the portal, find the appropriate page from an index tab, make additions or edits and … voila! Content managed.  Why should you use a CMS?  Content management systems like the Content Composer in HCL Digital Experience are major development time savers, since marketers and other content creators can easily go into the platform themselves to create and publish content. Digital asset management systems, which, if you’re lucky, are part of a CMS, also let you create, manage, and deliver rich media (video, images, animations, and text) to partners, customers, and employees.   Workflow is often built into a CMS, or customized at the organizational level. Different users can be allowed various levels of autonomy within the platform, so that, for example, an intern can add text or edit a blog post, but a marketing manager can be assigned to approve any published changes. When the whole team is working directly within a CMS platform, requests and approvals can...
Marketing & Commerce | May 21, 2020
Digital B2B transformation: Pladur, a success story
For over a year, our team at Orienteed has been focused on developing a new B2B2C e-commerce platform for Pladur Gypsum.  Pladur is the leading company in Spain in the manufacture of construction solutions for internal partition walls. The goal of this project was to develop an e-commerce platform to serve both the distributors and the final customer.   This was a challenging digital business model that could only be accomplished with HCLCommerce V9, based on a container and business services architecture, 100% cloud, and leverages the power of native mobile technology.  The project came with the typical challenges of a B2B model, with consideration needed towards the variety of prices, payments and products. Also, an important point to note was that it was indispensable to create a platform where distributors had a certain control over the sales process.    These were actually the main reasons why we opted for a native B2B model such as HCL Commerce, because it offered an abundance of options for configuration and personalization, as well as a versatile and integrated marketing tool.  As we all know, the future prospects of the B2B model are indeed promising. B2B e-commerce is anticipated to be the largest e-commerce growth area from 2020 to 2025, while the global e-commerce market capitalization is expected to reach $24,265.12 billion by 2025 (According to Meticulous Research)  This signifies an extraordinary opportunity for manufacturers like Pladur, who want to take the step forward and disrupt the way they reach their customers.  How we changed Pladur’s sales model  Our main objective was to digitize Pladur’s sales cycle to transform into an omnichannel model.   This has a big impact on how Pladur will sell, how distributors will interact with the main brand, and how the final customer will purchase their products.  ●        Personalization From the buyer’s...
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