Campaign
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Number of Posts: 13
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Marketing & Commerce | August 6, 2020
Offer Creation Using Unica Centralized Offer Management (COM)
Having an offer management system in place enables you to manage offers, their priorities, the number of times a customer sees a specific offer, to which customers the Offer should be shown to. With offer management, you can easily personalize your offers and tailor an efficient user experience for the audience. %
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Marketing & Commerce | July 6, 2020
Let’s Geek Out on Unica: Scaling Your Campaign Execution
Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue. 
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Marketing & Commerce | April 21, 2020
Understanding Campaign Listener Clustering and Listener Failover – Part 1
Single Listener Environments To understand how Campaign Listener clustering and its use in failover work, you should first understand how the Campaign listener works in general. The following diagram depicts the basic setup of a single listener environment. In a single Campaign listener setup, the listener receives requests from the Campaign J2EE deployment in the web application server for specific Campaign feature actions made in the Unica UI. For example, after a user logs into the Unica UI and clicks on a Campaign-related feature (such as the Campaign > Campaigns menu item), a request is sent to the Campaign listener. It will fork off a separate independent process called “unica_acsvr” that runs on the Campaign analytic server (the machine where the listener process is running). This unica_acsvr process becomes the user’s Campaign Login session. Each user has their own unica_acsvr process for their login session. If the user then clicks on a Flowchart tab within a Campaign, the listener receives another request from the Campaign J2EE deployment to fork another separate unica_acsvr process that is exclusive to that flowchart. This unica_acsvr process loads into its memory the flowchart.ses file contents and any cell run results from prior executions of that flowchart if any (so green checkmarks and output cell counts can be displayed on each process box). Each flowchart accessed by users has its own unica_acsvr process started. Even when automated flowchart tasks (such as those started by the Unica scheduler or the Campaign utility unica_svradm) are started to execute flowchart logic, a single unica_acsvr process for that flowchart is spawned by the listener. Anytime a unica_acsvr process is spawned by the listener, the listener also adds a reference for that unica_acsvr into the Campaign_home/conf/unica_aclsnr.udb file. This file is the means of the listener understanding which unica_acsvr processes are running...
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Marketing & Commerce | March 18, 2019
5 Reasons why you Must unlock the potential of V11.1
Version 11.1, marks an important milestone in the evolution of the Unica as we introduce Unica director and significant capability enhancements across Cammpaign, Interact and Marketing Operations
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Marketing & Commerce | November 14, 2018
Binary Sort Collation Campaign
The ‘Campaign’ uses binary sort collation but this is not enough. I encountered a case where two databases (Oracle and Netezza) are using binary sort collation but still, it results in incorrect sort order.
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Marketing & Commerce | October 23, 2018
Campaign Sort Orders
By default, Campaign Use Binary Sort order. In order to do proper sorting at campaign, set default character set as UTF-8, default character type as Unicode and sort order as Binary.
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Marketing & Commerce | September 6, 2018
Using Campaign Outbound Triggers
An outbound trigger is the execution of a command, batch file, or script (that is stored on the Campaign Application Server) that takes place after a flowchart or process is run. You can define triggers to perform virtually any action, such as opening an application, sending an email, or running a program.
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Automation | August 27, 2018
Using Campaign Inbound Triggers
This blog will take you through the Inbound Triggers – triggers sent from other applications to Campaign.
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