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Number of Posts: 13
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Number of Posts: 13
Unica Centralized Offer Mannagement
Marketing & Commerce | August 6, 2020
Offer Creation Using Unica Centralized Offer Management (COM)
Having an offer management system in place enables you to manage offers, their priorities, the number of times a customer sees a specific offer, to which customers the Offer should be shown to. With offer management, you can easily personalize your offers and tailor an efficient user experience for the audience. %
Let’s Geek Out on Unica
Marketing & Commerce | July 6, 2020
Let’s Geek Out on Unica: Scaling Your Campaign Execution
Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue. 
Campaign Listener Clustering and Listener Failover
Marketing & Commerce | April 21, 2020
Understanding Campaign Listener Clustering and Listener Failover – Part 1
To understand how Campaign Listener clustering and its use in failover work, you should first understand how the Campaign listener works in general.
5 Reasons why you Must unlock the potential of V11.1
Marketing & Commerce | March 18, 2019
5 Reasons why you Must unlock the potential of V11.1
Version 11.1, marks an important milestone in the evolution of the Unica as we introduce Unica director and significant capability enhancements across Cammpaign, Interact and Marketing Operations
Campaign APIs
Marketing & Commerce | November 14, 2018
Binary Sort Collation Campaign
The ‘Campaign’ uses binary sort collation but this is not enough. I encountered a case where two databases (Oracle and Netezza) are using binary sort collation but still, it results in incorrect sort order.
Campaign Sort Orders
Marketing & Commerce | October 23, 2018
Campaign Sort Orders
By default, Campaign Use Binary Sort order. In order to do proper sorting at campaign, set default character set as UTF-8, default character type as Unicode and sort order as Binary.
Campaign Outbound Triggers
Marketing & Commerce | September 6, 2018
Using Campaign Outbound Triggers
An outbound trigger is the execution of a command, batch file, or script (that is stored on the Campaign Application Server) that takes place after a flowchart or process is run. You can define triggers to perform virtually any action, such as opening an application, sending an email, or running a program.
Campaign Inbound Triggers
Automation | August 27, 2018
Using Campaign Inbound Triggers
This blog will take you through the Inbound Triggers – triggers sent from other applications to Campaign.
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