Behavioral insights
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Marketing & Commerce | July 14, 2021
Consumer Engagement Complacency
The key to this story is don’t be complacent. Put effort into getting your data quality right, focus on advanced analytics and modeling to help draw out trends and correlations that help you create tighter target audiences
Marketing & Commerce | October 7, 2020
Unica Discover- Formulate Your Customer Experience Strategy
Customer experience (CX) covers every aspect of a customer’s journey with your brand (first contact to becoming a happy and loyal customer.) It is a holistic perception a customer has for your brand or service irrespective of the engagement channel.
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