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Marketing & Commerce | August 13, 2018
Thanks for Contacting Support!
  ​If you encounter a problem that you cannot resolve by consulting the documentation or the Portal, your company's designated support contact can log a case with Technical Support. ​ What to include when you submit a case The Technical Support team is a group of technical trouble-shooters with deep product expertise who are very well versed in identifying root causes and fixing problems. There may be occasions where the Technical Support team cannot answer all your questions, but they will be able to engage other groups within the company to get answers quickly.To enable Support to evaluate your issue and determine how best to help resolve it, you should include the following information when you submit a case. ​Clear, descriptive, one-line summary in the case's Summary field or in the email Subject field.  Description of the behavior observed, include error messages and screen shots if applicable and steps to replicate the behavior. Does this happen to one user or all users? or happen on a specific browser or configuration? Environment details, including the following:          ·         Product that is having the issue          ·         Version of the products installed          ·         Application server and version          ·         Operating system on which the products are installed          ·         Database type and version          ·         Have there been any changes to the environment recently? Provide product and application logs files generated around the time of the behavior. Provide related session files, configuration files and data files. ​Provide an accurate Severity Level, which reflects the impact of the issue on you and your business. Severity 1 - Critical Impact/System Down: Business critical software component is inoperable or critical interface has failed. This usually applies to...
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Uncategorized | July 25, 2018
Always-On Marketing
  When was the last time you decided that you needed a product or service but really had no idea from where to get it? Even if this required that you carry out some research the internet stops this being an onerous task. What you almost certainly did not do was wait for a vendor or supplier to interrupt you to plant that seed of need in your head. That certainly was the approach with traditional outbound marketing. Marketers would look for patterns and similarities in data, devise segments that, hopefully, contained like-minded individuals and would then send them offers that appeared to work for others whose data defined the group. The next, logical progression was to push these segmented offers to inbound channels where they could be delivered if and when the customer appeared.In fact, the days of the outbound, interrupt, marketing message should be predominantly behind us now as the digital age enables us to easily move to an “always-on” paradigm where we, as marketers, are constantly picking up signals, markers, context and events that our customers and prospects leave behind them in the channels and ecosystem and, thereby, enable us to be able to react to their current needs and desires and present them with communications and help that they perceive to be of real value; truly marketing as a service.Let’s look at some examples. The outbound call center agent waits for the dialer to connect him with the customer which the marketing team has determined would have a high propensity for a Platinum credit card. They start to present the offer to the customer but it becomes apparent that the customer has recently written off their car and now needs a car loan as the insurance did not cover the full costs of replacement. Always-on marketing...
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Marketing & Commerce | July 11, 2018
Campaign Execution Best Practices
  The Campaign is the most used tool and the backbone of your marketing ecosystem. Here are the best practice recommended for Campaign users after years of working with this engine. Incorporate the 4 principles of Best Practices into your group Reuse, Organize, Automate and Share. ​ Execution specific Best Practices Create derived fields or custom macros when you need an aggregation of data that doesn’t exist currently on the database. Create control groups at the lowest level of segmentation, and use the random selection functionality provided in the software. When building a new campaign meet as a group and brainstorm the new design before building it.  Then after the campaign is built, meet again as a group to review the design and evaluate the campaign from all three vantage points: Performance, Ease-Of-Use, and Flexibility. Define offer and promotion history so that each discreet contact with a customer can be identified in the database. Use Campaign user attributes to capture more information or create derived fields to support this requirement. Use ‘Check Syntax’ for syntax checking at all times. Use the ‘Summary Tab’ to capture Campaign metadata and descriptive information. Apply suppressions early in the Campaign design process (so that your surviving population is smaller as you progress down the processing chain). To obtain waterfall or cascading counts, use a separate process box for each Select or Segment process, the results can then be displayed with the cell waterfall report. Use the ‘Cell Size Limit’ function to limit output records to particular channels based on constraints. When entering multiple conditions in SELECT and SEGMENT process boxes, enter criteria piece per line and place the AND/OR operators on a separate/newline.  Enter the AND/OR operators in ALL CAPS. Use the ‘General Tab’ to capture comments about the processes you have created. When creating multiple...
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Uncategorized | July 3, 2018
Stay Tuned – V11 Highlights
  Before the 'WHAT’S NEW IN MARKETING SOFTWARE V11'  webinar, I wanted to give you heads up for what’s coming in this release. V11 has been a very exciting release for IBM Marketing Software (IMS). This is the first release delivered by HCL Products and Platforms. This will be officially announced on 31st of May, however, GDPR toolkits are already available for existing customers.  We are adding more support to the platforms with GSKIT, Sun JDK 1.8, Oracle 12.2 database client, Adobe Acrobat DC in Marketing Operations and Cognos v11. ​      Suitewide  Use the new Tool/ sample scripts which allow users to delete customers’ personal data from the application system tables so they comply with the new GDPR EU regulations that come into force on 25th May 2018 Reduce the service disruption when upgrading your marketing software suite using the new Fast Upgrade approach, a new installation and migration process will allow you to move from any supported version to version 11 in one step      Campaign Understand your Campaign performance with Watson Assistant, use natural language to interact with Watson to discover how your Campaigns are performing. Access Cloudera data sources using the Impala ODBC Driver version 2.5.40 to improve the performance of working with big data. Using the latest version of the UBX Toolkit allow users to publish and subscribe to audiences from Campaign making integration with 3rd parties seamless. Integrate your offers easily with 3rd parties using the new REST APIs, link your offers to the content and send your offers to your email provider. Customers using WCA for SMS can now use the SMS response a customer sends back to build follow up activity. When using User Variables in the Extract process they are now copied to the template to reuse them across...
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Marketing & Commerce | June 19, 2018
Campaign APIs – Be REST Assured
  Campaign Offer APIs   In the upcoming Campaign version, a new powerful feature has been added: the ability to perform common tasks through REST APIs!  ​Let’s explain first what the RESTful approach is that we have used to create this new functionality. ​ Representational state transfer (REST) or RESTful Web Services is a way of providing interoperability between computer systems on the Internet. REST-compliant Web Services allow requesting systems to access and manipulate textual representations of Web resources using a uniform and predefined set of stateless operations.  REST APIs give you the possibility to perform actions and queries on your offers, such as:  Retrieve useful data from your Offer information (query Operations and Applications, optionally using specific filters to narrow down your queries) Retrieve all offers Create new offers Perform changes in Offer details Get Offer codes Retire Offers Search for Offers Get Offer template details from which the offer is create Validate Offers ​All this can be performed in a simple, safe, and quick way by using REST APIs.  Simple: REST APIs are simple to use, requiring just a URL and few parameters as input. Safe: leveraging an HTTPS connection and basic authentication, all your data is protected when sent and received. Quick: response time of a REST API call is in seconds!   The Campaign installation will have the Swagger documentation for the precise information for using each API and JSON payload samples. ​It can be found in our documentation.    Sumitra Chachar    Product Manager – HCL Marketing Suite Sumitra is a Product Manager for HCL Marketing Suite (formerly known as Unica). She has been part of Marketing Suite since 2007. She comes from technical background and has passion for building great products. Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​
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Uncategorized | June 12, 2018
What’s New in Marketing Software v11 (formerly Unica)
  Version 11.0 of the IBM Marketing Software (formerly Unica) is being released in June. Join us to hear about the changes we are making as part of HCL. ​ ​Learn how you can interact with Watson to understand your Campaigns using natural language. See how you can use coverage analysis in the Interact simulator to understand how your campaigns will perform over time. Find out how we are helping you to be GDPR compliant. Register now!Speaker: Claire Timlin Product Manager IBM Marketing Software HCL Products & Platforms   Date and Time: Tuesday, July 10, 2018 11:00 AM - 11:30 AM EDT   Registration URL:  https://attendee.gotowebinar.com/register/5385363263972478210   Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​

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