The realm of marketing is all around us. Everywhere we go messages from vendors and suppliers encourage us to spend more, try new products, improve our customer experience.​The days when marketing was limited to the mail you received from people you have transacted with are over. Nowadays the all-pervasive reach of the digital channels has taken over and we live in an always-on society.


For years the product(s) formerly known as Unica has been regarded by the analysts as providing the leading marketing solution for enterprises. More recently these products came to be known as IBM Marketing Software.
As you may or may not be familiar with IBM and HCL recently concluded an agreement on Intellectual Property and
licensing rights for the former Unica products.
The King is dead, long live the King!

The digital world not only provides the ability for always-on communications but it enables us, as marketers, access to an ever-increasing wealth of data about our products, our customers and our eco-systems. Most data analyst sources expect the digital data universe will double in size every two years so that the data available to you in 2020 will be 50 times larger than that in 2010. How do you expect to be able to make sense of all this complex data and then integrate with all the different, disparate Martech solutions that are out there in a single unified manner? The Marketing Suite (the set of products including Campaign, Interact, Optimization and Marketing Operations will address these questions and many more with our new product roadmap and Go to Market strategy.

Not only have we retained the system engineers in the product labs, but we are adding to them with both new talent and re-hiring many experienced developers from the past.

Our product labs are working on not only addressing, and accelerating the development of, the backlog of enhancement requests that you, our loyal customers, have requested but also on the creation of new and exciting product capabilities.

We are opening the suite of products up, making them more and more accessible to the wider Martech community, by providing a whole new series of RESTful APIs.

We are moving Unica to the cloud. We will provide the Marketing Suite on AWS and Azure and later Google enabling us to provide a full range of offerings from on-premise to hosted to ultimately a completely managed hosted environment.

We are committed to vastly simplifying the licensing model, making sure we have the flexibility for all models of deployment with a simple, scalable licensing solution that will enable Suite to be afforded and used by everyone.

It is quite simple. We want the Marketing Suite, formerly known and loved as Unica, to regain its eminent position in the marketplace and be regarded as the foremost marketing brain and marketing decisioning engine available!

We are proud of our strategy and vision and we hope you are, too.

​So, spread the word, The King is dead, long live the King!


      Nick Combridge
Senior Sales Director

      HCL Marketing Suite

Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. 
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Further Reading
Uncategorized | June 7, 2018
WebSphere Applications Server Redirects to an Internal Port when used with a Load Balancer or Proxy server’s friendly URL when using Interact Runtime Administration Page Test client
The port number on which the WebSphere application server is listening is added to a request from Interact runtime admin page test client. This causes the requests from the test client to fail.
Uncategorized | March 24, 2020
How pandemics may change the way we bank and run our banking technology
As of this writing on 3/20/2020, we are in the early stages on determining the impact the COVID-19 virus will have on both the economy and our lives.  While we still face many unknowns we are beginning to learn lessons which give us the opportunity to change the way we will bank in the future not only for events such as the current pandemic, but how to better support banking customers in general.  Hosting in the cloud:  A big part of the role of a Chief Technology Officer is business continuity planning to make sure that the underlying systems that support the banking business can operate under any conditions.  We frequently perform disaster recovery testing to ensure our critical applications continue to operate in the event of a regional disaster.  Although pandemic planning is part of our business continuity plans, the scope of COVID-19 may stress those plans to operate our technology infrastructure by limiting our operations and support organizations.  Cloud hosting can potentially be a tool that can be leveraged to extend our required resources to 3rd party providers in the event staffing operations and support teams become problematic.     Contactless payments:  With the introduction of “social distancing” the last thing we want to do is come in contact with payment devices including payment card terminals, ATM machines or handing cash to cashiers.  Fortunately, some merchants such as Starbucks and Dunkin Donuts allow you to have the QR code scanned using their mobile apps not requiring any physical contact.  This is more the exception than the norm.  This is an opportunity to accelerate the move to contactless payments.  Near Field Communication (NFC) payments is a well established technology and should be accelerated to more merchants and channels.  Contactless cards should also become the standard in the card industry. ...
Uncategorized | February 12, 2020
The Importance of Open Banking
It is common to see the term “Open Banking” in the industry trade press but is this an area where financial institutions should either be looking at or starting to make investments in?  In this post, I will explain what Open Banking is, why becoming an open bank is important and how banks should be starting the process of becoming an open bank. Open Banking is defined “the ability to allow access to customer accounts through 3rd party applications with the consent of the customer”.  An example would be allowing a 3rd party mobile wallet application to access and transact with that data residing at the bank.  Why would a bank want to do this and potentially run the risk of becoming the backend plumbing for a Fintech dominated environment?  Is giving a 3rd party application access to “your” customer data a good business idea?  There are a number of reasons why banks need to be closely looking at this.  First, if you are or do business in the European Union it is now a directive.  PSD2 (the second Payment Services Directive) and more specifically the Open Banking effort in the UK requires the nine largest banks in the U.K. to release their data in a secure standardized form only if the account holder provides explicit approval.  This is intended to enhance competition in the financial services industry, a trend we will continue to see grow worldwide.    Second, this will likely become a required part of doing business in the financial services industry.  With changing demographics, banking customers are becoming more comfortable using 3rd party Fintech providers or even social media apps to perform financial services transactions.  Much of this is already taking place with applications such as Venmo, Facebook Messenger, etc.  Currently, in order to use these existing...
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