Before the ‘WHAT’S NEW IN MARKETING SOFTWARE V11’  webinar, I wanted to give you heads up for what’s coming in this release. V11 has been a very exciting release for IBM Marketing Software (IMS). This is the first release delivered by HCL Products and Platforms. This will be officially announced on 31st of May, however, GDPR toolkits are already available for existing customers.  We are adding more support to the platforms with GSKIT, Sun JDK 1.8, Oracle 12.2 database client, Adobe Acrobat DC in Marketing Operations and Cognos v11.


  1. Use the new Tool/ sample scripts which allow users to delete customers’ personal data from the application system tables so they comply with the new GDPR EU regulations that come into force on 25th May 2018
  2. Reduce the service disruption when upgrading your marketing software suite using the new Fast Upgrade approach, a new installation and migration process will allow you to move from any supported version to version 11 in one step
  1. Understand your Campaign performance with Watson Assistant, use natural language to interact with Watson to discover how your Campaigns are performing.
  2. Access Cloudera data sources using the Impala ODBC Driver version 2.5.40 to improve the performance of working with big data.
  3. Using the latest version of the UBX Toolkit allow users to publish and subscribe to audiences from Campaign making integration with 3rd parties seamless.
  4. Integrate your offers easily with 3rd parties using the new REST APIs, link your offers to the content and send your offers to your email provider.
  5. Customers using WCA for SMS can now use the SMS response a customer sends back to build follow up activity.
  6. When using User Variables in the Extract process they are now copied to the template to reuse them across multiple flowcharts streamlining the build process.
  7. Customers using WCA can now upload a contact list without linking to an email template to more easily update the Cloud data from the Campaign user data.

Customers using WCA for email can now use the Opt-Out and Delivered events for Campaign Performance tracking and follow up activity.

Marketing Operations
1. We have enhanced the Out of Office capability to enable a user to delegate the tasks/approval/requests to another user when he/she is out of office enabling the project  to continue smoothly in their absence
2.  We now display the Project Template Name in Approval Lists allowing customers to sort on approvals based on the same template and approve them together
3. To allow users to manage their own requests we have added a filter to show only requests waiting for my review, this makes it easier for a user to manage their own requests and not see the entire list of requests when someone else is working on it
4.  We now display the due date for recipients on project requests, allowing users to better plan and prioritize their workload
5.  Users can now customize their Dashboard to show the list of saved searches (hiding toolbars and headers), allowing them to reuse them and manage them easily
6.   Users can now see which Campaign projects refer to the offer when viewing the offer detail making it easier to cross-reference to make changes or retire an offer
7.  We have added the requester information into recipient notifications so users can see who the request came from

1.  Categorize your self-learning attributes to pre-defined Auto bins to improve learning on customizable groups of practically continuous attribute values
2.  Discover and validate your segmentation logic and strategic rules with a preview of how targeted audience IDs will be covered using the Coverage Analysis in the Simulator.
3.  Customize your real-time reports using your own Contact Types to mark multiple stages in the life cycle of an offer contact, understand how your customers interact with you in your own way

​Do tune in to the webinar on Tuesday, July 10, 2018
11:00 AM – 11:30 AM EDT

Here is the registration link for the Webinar:
Registration URL:

Claire Timlin
Product Manager IBM Marketing Software
HCL Products & Platforms

Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license.

Comment wrap
Further Reading
Uncategorized | June 12, 2018
What’s New in Marketing Software v11 (formerly Unica)
  Version 11.0 of the IBM Marketing Software (formerly Unica) is being released in June. Join us to hear about the changes we are making as part of HCL. ​ ​Learn how you can interact with Watson to understand your Campaigns using natural language. See how you can use coverage analysis in the Interact simulator to understand how your campaigns will perform over time. Find out how we are helping you to be GDPR compliant. Register now!Speaker: Claire Timlin Product Manager IBM Marketing Software HCL Products & Platforms   Date and Time: Tuesday, July 10, 2018 11:00 AM - 11:30 AM EDT   Registration URL:   Marketing Platform, Campaign, Interact, Marketing Operations, Contact Optimization, and Opportunity Detect are trademarks of IBM Corporation, in at least one jurisdiction, and are used under license. ​
Uncategorized | May 1, 2018
Welcome to the Community
  I am so passionate about Marketing and the Marketing Suite (formerly known as Unica), which has been my life for too many years to count. I started out as a customer working with the users to deliver first-class campaigns.  Then, I was so convinced of the benefits the software could deliver, I joined Unica to be a Professional Services consultant and help many, many customers understand how to get the greatest value out of the software to ensure they could become a top-grade marketing team. Then, wanting to help shape the future of the software I had been working with for so long, I joined the Product Management team to help be your advocate within the product team and help to deliver exciting new capabilities and solutions.  It is with so much excitement and anticipation of the things to come that I want to say: ​Welcome to the new Marketing Suite Community!  This is a new community managed by HCL to support the Marketing Suite products and user family.  The Marketing Suite of products have been known by a number of names over their nearly 20-year history – e.g., Affinium, Unica, IBM Marketing Software. This is the suite of products that includes the four core offerings of IBM Marketing Software – Campaign, Interact, Optimization and Marketing Operations. In other posts, we'll talk about the HCL and IBM partnership around the Marketing Suite and what it means to you; make sure you look for that. This community is our way to talk to YOU about the product(s) that you are using to engage with your customers and deliver outstanding marketing communications.  This is where we can talk to each other!  Here's a quick tour of what you'll find here: From the Home page, you can get information about upcoming events and the...
Uncategorized | March 24, 2020
How pandemics may change the way we bank and run our banking technology
As of this writing on 3/20/2020, we are in the early stages on determining the impact the COVID-19 virus will have on both the economy and our lives.  While we still face many unknowns we are beginning to learn lessons which give us the opportunity to change the way we will bank in the future not only for events such as the current pandemic, but how to better support banking customers in general.  Hosting in the cloud:  A big part of the role of a Chief Technology Officer is business continuity planning to make sure that the underlying systems that support the banking business can operate under any conditions.  We frequently perform disaster recovery testing to ensure our critical applications continue to operate in the event of a regional disaster.  Although pandemic planning is part of our business continuity plans, the scope of COVID-19 may stress those plans to operate our technology infrastructure by limiting our operations and support organizations.  Cloud hosting can potentially be a tool that can be leveraged to extend our required resources to 3rd party providers in the event staffing operations and support teams become problematic.     Contactless payments:  With the introduction of “social distancing” the last thing we want to do is come in contact with payment devices including payment card terminals, ATM machines or handing cash to cashiers.  Fortunately, some merchants such as Starbucks and Dunkin Donuts allow you to have the QR code scanned using their mobile apps not requiring any physical contact.  This is more the exception than the norm.  This is an opportunity to accelerate the move to contactless payments.  Near Field Communication (NFC) payments is a well established technology and should be accelerated to more merchants and channels.  Contactless cards should also become the standard in the card industry. ...