With deep integrations and a history of rock-solid reliability, see how HCL Digital Experience has evolved into the industry’s most robust cloud-native platform.

Our top global digital agency firms tell us, “it’s much harder for DX platforms that support the anonymous user experience to bridge into the known user experience and integrate everything “behind the login.” HCL DX at the core shines by bringing all those applications and processes to life with relevant content that completes the customer journey”.


It has been only 18 months since HCL acquired IBM Digital Experience, the longtime DX platform that is the leader across every analyst report in this space. We are incredibly proud of the progress we have made in advancing the technology to new heights — making the user experience more intuitive, providing modern tools for developers, and giving administrators more flexible options to deploy new capabilities 10x faster than before, whether in their on-premises environment, in the cloud, or in a hybrid cloud environment. We have come a long way, and the journey continues! When you are a leader, the competition can get fierce. Let’s set the record straight.

REALITY: Far from it. Our proven legacy in digital experience for decades has established deep trust from prospects and customers alike. Our eye for innovation has not been stifled as a result of our traditional systems and has in fact been accelerated since joining HCL. In the last 18 months, we have increased our engineering headcount by triple digits worldwide, and this trend will continue as we look to continue to build innovation our clients need. We have undertaken a continuous delivery model and have delivered 11 new releases since July 2019 and we have been recognized as the LEADER in the SPARK Matrix for DXP.

 

REALITY: Wrong! We have recently invested in more intuitive and efficient ways for our customers to build and manage content, but that’s not limiting our investments overall. Our product roadmap spans all of the key tenants of a true DXP. From firms like PennVet who are using DX and Unica’s marketing capabilities to advance their customer experience to a major pharmaceutical company driving billions in revenue through a robust DX powered Commerce experience! Some of the capabilities we have been developing and have planned include:

  1. Deep analytics: New integrated analytics from Unica Discover provide struggle detection, compliance and behavioral insights to help improve customer journeys. Plus, we have added integration with Google Analytics 360, offering insights to help teams optimize user experiences and improve conversions.
  2. Advanced e-commerce capabilities: Customers can streamline their digital engagement to support a comprehensive Commerce experience especially in the authenticated realm of b2b and b2b2c business models with HCL DX + HCL Commerce, and new CMS/DAM to create purposeful experiences that support the complex relationships of b2b and b2bc.
  3. Multi experience application development: Internal development teams shouldn’t have to be experts on iOS, Android, or any available platform. Developers can manage a single deployment and deliver across any digital touchpoint or device — even wearables and kiosks — with best-in class UX.


REALITY: Completely false! Many of our customers have made deep investments to develop a robust, secure, flexible on-premises solution. We will continue to support and expand capabilities for these customers. With that being said, we also provide the opportunity for these customers to expand their footprint (when they are ready) and move to the cloud. With our latest release, HCL DX provides the broadest cloud-native platform in the market, with support for Docker and Kubernetes, OpenShift, Amazon EKS, Azure AKS and Google GKE — and more to follow. With our latest hybrid deployment model, existing customers can access the latest cloud capabilities without needing to migrate their entire deployment. This offers the flexibility to keep current investments in our customers on-prem deployments who wish to keep their secured experiences within their data centers, while accessing new features in the cloud as they are ready. It’s all about choice. Further, HCL DX is now also available in SoFy, which will dramatically accelerate software deployment from weeks to minutes. Now, customers can test integrations with multiple HCL software products in the SoFy sandbox, such as Commerce and Unica, and use this as a virtual POC. Customers have the opportunity to create and deploy powerful websites in a cloud environment or continue to develop and deploy through their on-premises solution. We offer flexibility — while also helping preserve existing investments.

 

REALITY: Not anymore. In the past 18 months, we have made significant investments in our practitioner tools and the platform now enables teams to easily create, manage, and publish content. From a completely reimagined and modernized content authoring experiencer, to an intuitive DAM (which is free to HCL DX customers unlike our competition) with video integration, we have taken the UI to another level. Freedom Mortgage uses HCL DX extensively for multiple use cases and business users are able to create content in minutes! We are helping customers accelerate production of persuasive content to engage their audiences.

 

BOTTOM LINE: If your organization uses HCL Digital Experience to manage the intersection between data, content, applications and processes, it means that you’ve chosen the digital experience platform that listens closely to customer needs, stays in lock-step with what’s going on in the market, and has the vision and technology to stay one step ahead of the pack. To take advantage of all the new features and join us on our journey, talk to us.

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Digital Solutions | February 11, 2021
You know HCL Digital Experience. You know Portal and WCM.
Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences. Whether you are a developer, enterprise architect, release manager, or product owner involved with your DX projects, we need your experience and expertise. HCL is inviting our customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap for 2022 and beyond. During our live, interactive two-hour session, we will cover: What we are working on for 2021 Understanding what’s working (or what’s not working) with your current deployment Gather input on the core components you’d like to see in the roadmap Collaborate on ideas for the next wave of product and ecosystem innovation Connecting you to the HCL product management, technical, and development teams The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones. Because space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX. We look forward to meeting. [button link="https://hclsw.co/pm99no" type="big" color="black" newwindow="yes"] Join HCL DX Inspire Jams[/button]
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Cloud Native, Digital Solutions | January 13, 2021
Deploy Cloud-Native HCL Digital Experience — in Minutes — with HCL SoFy
Cloud-native adoption can seem complex and daunting — but it doesn’t have to be. Digital experience platforms that connect and integrate some or all parts of your enterprise require thoughtful planning, organization and testing to successfully make a cloud-native transition. The benefits to adopting a cloud-native approach, however, are huge. From reducing your total cost of ownership (TCO) to speeding up the development process and delivering experiences during peak times without service interruptions, adopting cloud will accelerate business processes, improve system reliability, and preserve the value of your investments.  With HCL SoFy you can dramatically simplify and accelerate a cloud-native deployment of HCL Digital Experience … it will take about the same amount of time it takes to make a cup of coffee(!).  You can also connect other HCL products and services in just a few clicks — and discover the native synergies within HCL’s family of products — in a cloud-native environment.  Testing New Possibilities  Deploying HCL Digital Experience cloud-natively in minutes may sound too good to be true, but HCL SoFy makes it easy. HCL SoFy paves the way for rapid testing and prototyping cycles that enable organizations to speed cloud-native adoption, reduce TCO, auto scale services based on demand, and even accelerate the deployment of your feature pipeline keeping organizations ahead of competitors.  HCL SoFy enables organizations to quickly assess and test cloud-native strategies to see what best fits adoption plans. It also helps organizations quickly gain the expertise to successfully adopt cloud-native and establish an understanding of what is required to make a transition to a cloud-native environment.  Using HCL Sofy, businesses can gain valuable insights to help plan cloud-native adoption transitions based on hands-on expertise and real-world scenarios.  Watch this video to learn more. Taking the Guesswork Out  The move to cloud-native solutions has many benefits but getting started and assessing the differences in implementation (compared to an on-premises installations) has historically stopped many organizations from taking the plunge. Learning how to transition your HCL Digital Experience platform to a cloud-native deployment using container, Kubernetes and microservices technologies used to be painful, but, now with HCL SoFy, it’s much easier to understand, plan and take the guesswork out of making the cloud-native transition. With HCL SoFy, you can also connect other HCL products — such as HCL Unica and HCL Commerce — to provide a world-class experience to your customers with just a few clicks.  Tell Me More  HCL is not only committed to providing the latest cloud-native technology, but also to helping organizations successfully transform to being entirely cloud-native. Learn more about how you can take advantage of HCL SoFy’s powerful features with HCL Digital Experience by registering to see it in action in a short webinar and live demo or through scheduling a free personalized workshop where our team can help you get started.  [button link="https://register.gotowebinar.com/register/7194598673384101135?source=blog" color="silver"] Register Today[/button] [button link="https://leap.hcltechsw.com/apps/anon/org/app/9f05f80f-f0d9-4559-8eb6-9f025699aa91/launch/index.html?form=F_Form1" color="silver"] Schedule a Free...
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Digital Solutions | January 12, 2021
Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best
A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences?  Invest in strong customer experience software In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.       2. Provide a secure platform When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform. [button link="https://www.hcltechsw.com/products/dx" type="small" color="silver" newwindow="no" textalign="center"] HCL Digital Experience is one of the most secure solutions out there, trusted by 8...
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