Your Digital Experience Should Evolve with You
With deep integrations and a history of rock-solid reliability, see how HCL Digital Experience has evolved into the industry’s most robust cloud-native platform.
Our top global digital agency firms tell us, “it’s much harder for DX platforms that support the anonymous user experience to bridge into the known user experience and integrate everything “behind the login.” HCL DX at the core shines by bringing all those applications and processes to life with relevant content that completes the customer journey”.
It has been only 18 months since HCL acquired IBM Digital Experience, the longtime DX platform that is the leader across every analyst report in this space. We are incredibly proud of the progress we have made in advancing the technology to new heights — making the user experience more intuitive, providing modern tools for developers, and giving administrators more flexible options to deploy new capabilities 10x faster than before, whether in their on-premises environment, in the cloud, or in a hybrid cloud environment. We have come a long way, and the journey continues! When you are a leader, the competition can get fierce. Let’s set the record straight.
REALITY: Far from it. Our proven legacy in digital experience for decades has established deep trust from prospects and customers alike. Our eye for innovation has not been stifled as a result of our traditional systems and has in fact been accelerated since joining HCL. In the last 18 months, we have increased our engineering headcount by triple digits worldwide, and this trend will continue as we look to continue to build innovation our clients need. We have undertaken a continuous delivery model and have delivered 11 new releases since July 2019 and we have been recognized as the LEADER in the SPARK Matrix for DXP.
REALITY: Wrong! We have recently invested in more intuitive and efficient ways for our customers to build and manage content, but that’s not limiting our investments overall. Our product roadmap spans all of the key tenants of a true DXP. From firms like PennVet who are using DX and Unica’s marketing capabilities to advance their customer experience to a major pharmaceutical company driving billions in revenue through a robust DX powered Commerce experience! Some of the capabilities we have been developing and have planned include:
- Deep analytics: New integrated analytics from Unica Discover provide struggle detection, compliance and behavioral insights to help improve customer journeys. Plus, we have added integration with Google Analytics 360, offering insights to help teams optimize user experiences and improve conversions.
- Advanced e-commerce capabilities: Customers can streamline their digital engagement to support a comprehensive Commerce experience especially in the authenticated realm of b2b and b2b2c business models with HCL DX + HCL Commerce, and new CMS/DAM to create purposeful experiences that support the complex relationships of b2b and b2bc.
- Multi experience application development: Internal development teams shouldn’t have to be experts on iOS, Android, or any available platform. Developers can manage a single deployment and deliver across any digital touchpoint or device — even wearables and kiosks — with best-in class UX.
REALITY: Completely false! Many of our customers have made deep investments to develop a robust, secure, flexible on-premises solution. We will continue to support and expand capabilities for these customers. With that being said, we also provide the opportunity for these customers to expand their footprint (when they are ready) and move to the cloud. With our latest release, HCL DX provides the broadest cloud-native platform in the market, with support for Docker and Kubernetes, OpenShift, Amazon EKS, Azure AKS and Google GKE — and more to follow. With our latest hybrid deployment model, existing customers can access the latest cloud capabilities without needing to migrate their entire deployment. This offers the flexibility to keep current investments in our customers on-prem deployments who wish to keep their secured experiences within their data centers, while accessing new features in the cloud as they are ready. It’s all about choice. Further, HCL DX is now also available in SoFy, which will dramatically accelerate software deployment from weeks to minutes. Now, customers can test integrations with multiple HCLSoftware products in the SoFy sandbox, such as Commerce and Unica, and use this as a virtual POC. Customers have the opportunity to create and deploy powerful websites in a cloud environment or continue to develop and deploy through their on-premises solution. We offer flexibility — while also helping preserve existing investments.
REALITY: Not anymore. In the past 18 months, we have made significant investments in our practitioner tools and the platform now enables teams to easily create, manage, and publish content. From a completely reimagined and modernized content authoring experiencer, to an intuitive DAM (which is free to HCL DX customers unlike our competition) with video integration, we have taken the UI to another level. Freedom Mortgage uses HCL DX extensively for multiple use cases and business users are able to create content in minutes! We are helping customers accelerate production of persuasive content to engage their audiences.
BOTTOM LINE: If your organization uses HCL Digital Experience to manage the intersection between data, content, applications and processes, it means that you’ve chosen the digital experience platform that listens closely to customer needs, stays in lock-step with what’s going on in the market, and has the vision and technology to stay one step ahead of the pack. To take advantage of all the new features and join us on our journey, talk to us.
Schedule a Workshop
