Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses put their organization’s best foot forward to create a great impression.

The cost to create multi-channel digital experiences

Now, it’s tricky. If you do business online, you need to worry about the full range of your visitors’ digital customer experiences.  Every digital touch point – you need to be awesome! This includes all web and mobile interactions, but also kiosks, IoT devices, wearables as well as the many other points of communication still in development.

And tricky can also mean costly. With so many channels it becomes harder and harder to create memorable, consistent impressions on each one. Supporting personalized content on so many channels can often sap internal resources. And if you don’t get it right everywhere, users may find themselves looking elsewhere.

What if you could create, manage and deliver engaging and personalized multi-channel experiences with a single digital experience platform? And what if that digital experience platform could not only integrate your efforts to provide customer-centric experiences, but also set your organization on the road to greater productivity?  Well, we have some facts to help illustrate the potential upside!

The research results from IDC

The International Data Corporation (IDC), a premier global provider of market intelligence, advisory services, and events for the information technology markets, interviewed organizations that use the HCL Digital Experience platform to create and manage their digital experiences. “Study participants told IDC that they have realized significant business benefits from their use of HCL DX, especially in increased revenue and employee productivity. The ability to deliver more engaging, relevant content, tailored to personas and channels, has been key to their success.”

HCL customers say that HCL Digital Experience solutions help them:

  • Generate more revenue, by providing customers and partners personalized real-time information about products, services, and prices
  • Enable faster and easier development of public-facing websites, intranets/portals, extranets, and other engaging content experiences
  • Drive higher employee productivity for those who create, deliver, and use digital experiences in marketing, creative services, application development, IT operations, sales, customer support, and other areas

“We are able to deliver a more personalized experience with HCL DX…This means better customer service, and everyone is happier. And that means as much as 10% more revenue.”

 

Consider some of the benefits that users have reported using the HCL Digital Experience platform:

  • 661% five-year ROI
  • 33% improvement in customer satisfaction
  • $41.7 million in new revenue

And if you’re concerned about upfront costs, consider this statistic: HCL Digital Experience customers reported that it took them only 16 months, on average, after investing in the platform to break even.

So it may not be the 90’s anymore, but with the right tools it can still be simple –- and cost-effective — for your organization to provide great customer experiences.

View the Infographic

 

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Further Reading
Digital Solutions | October 31, 2020
The Benefits of Hybrid Cloud and Why it’s a Big Deal
With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage. While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment.  New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud.  This new hybrid cloud option brings three major improvements to your on-premises DX environments:  Content Composer: Create Content in Half the Time   Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface.  2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included  A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.    3. Experience API: Adaptable, Open APIs:  A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications. Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.   Learn more: https://hclsw.co/dx-inspire-2020
Digital Solutions | October 28, 2020
The 3 Capabilities Your Digital Experience Needs to Offer
In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands.  Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.    Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?   Data Security and Privacy  There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it's not secure from digital threats.    Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.    If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the...
Digital Solutions | October 27, 2020
4 Features of a Cloud-Native Digital Experience
Hosting a digital enterprise platform on a cloud-native setting sounds like a dream: more speed, agility, scalability, integration, and cost-savings. But is a cloud-native environment so different from a cloud-hosted one, and how do those differences manifest in workflow solutions for enterprise companies?   Let’s look at what makes a cloud-native digital experience unique, and why the distinctions in capability are important.   Cloud-native means more than just a digital platform   Cloud-native describes not just an environment but an approach to design and deployment.  It is a more progressive use of cloud technology that goes beyond the previously accepted benefits — primarily storage and convenience — and features applications designed specifically to run on the cloud.    By being “native” to the cloud — built for the cloud from day one — these applications have a scale and deployment velocity that can’t be easily matched by on-premise or even cloud hosted platforms.  Enterprise companies that adopt a cloud native system can tap into a digital experience built to thrive in a constantly evolving digital workspace where time matters more than ever.    Cloud-native is not the same as cloud-hosted  It could sound obvious, but it’s worth mentioning because understanding the differences between the two systems can help shine a light on the advantages of cloud-native infrastructure.    Cloud-hosted applications are designed for on-premise environments but are deployed and managed from the cloud by a service provider.  This model was originally born from a desire to save money by shifting premises systems from a capital expense to an operating expense, saving enterprises the added financial burden of capital expense costs.    A cloud-hosted system is a compromise which combines some aspects of cloud storage and management with legacy systems of security, maintenance and infrastructure.  Cloud-hosted services, however, can still be bogged down by clunky and time-consuming updating protocol and can be more difficult to scale as needed.  Whereas cloud-native services and applications are designed strictly for cloud environments and can respond accordingly.    ...
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