Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses put their organization’s best foot forward to create a great impression.

The cost to create multi-channel digital experiences

Now, it’s tricky. If you do business online, you need to worry about the full range of your visitors’ digital customer experiences.  Every digital touch point – you need to be awesome! This includes all web and mobile interactions, but also kiosks, IoT devices, wearables as well as the many other points of communication still in development.

And tricky can also mean costly. With so many channels it becomes harder and harder to create memorable, consistent impressions on each one. Supporting personalized content on so many channels can often sap internal resources. And if you don’t get it right everywhere, users may find themselves looking elsewhere.

What if you could create, manage and deliver engaging and personalized multi-channel experiences with a single digital experience platform? And what if that digital experience platform could not only integrate your efforts to provide customer-centric experiences, but also set your organization on the road to greater productivity?  Well, we have some facts to help illustrate the potential upside!

The research results from IDC

The International Data Corporation (IDC), a premier global provider of market intelligence, advisory services, and events for the information technology markets, interviewed organizations that use the HCL Digital Experience platform to create and manage their digital experiences. “Study participants told IDC that they have realized significant business benefits from their use of HCL DX, especially in increased revenue and employee productivity. The ability to deliver more engaging, relevant content, tailored to personas and channels, has been key to their success.”

HCL customers say that HCL Digital Experience solutions help them:

  • Generate more revenue, by providing customers and partners personalized real-time information about products, services, and prices
  • Enable faster and easier development of public-facing websites, intranets/portals, extranets, and other engaging content experiences
  • Drive higher employee productivity for those who create, deliver, and use digital experiences in marketing, creative services, application development, IT operations, sales, customer support, and other areas

“We are able to deliver a more personalized experience with HCL DX…This means better customer service, and everyone is happier. And that means as much as 10% more revenue.”

 

Consider some of the benefits that users have reported using the HCL Digital Experience platform:

  • 661% five-year ROI
  • 33% improvement in customer satisfaction
  • $41.7 million in new revenue

And if you’re concerned about upfront costs, consider this statistic: HCL Digital Experience customers reported that it took them only 16 months, on average, after investing in the platform to break even.

So it may not be the 90’s anymore, but with the right tools it can still be simple –- and cost-effective — for your organization to provide great customer experiences.

View the Infographic

 

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Further Reading
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Digital Solutions  /  June 23, 2020
HCL Digital Experience. Now Easier. Faster. Cloud Native.
By: Brian Chaput, Associate Vice President, Offering Management, HCL Digital Experience Software
We are thrilled to unveil our latest innovations and updates to HCL Digital Experience!  While we are constantly updating this platform through a rolling wave of iterations and releases, this latest version is a game-changer. It helps you reimagine how you create and manage content, and lets your organization deploy up to ten times faster, offering the broadest cloud-native support in market. You can deliver business-critical content, applications, and digital experiences to your audiences faster and easier than ever before. Now business critical meets cloud native. Expanded cloud-native platform support  We now offer the broadest cloud-computing platform support for a digital experience solution in the market. This allows you to install and update in minutes — with the security and robustness of an on-prem solution, but the flexibility, cost-effectiveness and speed of cloud. Support has been added for Microsoft Azure and Amazon EKS, adding to existing support for RedHat Open Shift. Customers now have the flexibility to deploy where, when, and how it makes sense for the business. This, combined with the existing Docker and Kubernetes support, means deployment and installation is up to 10 times faster than before. Create content in half the time  Being able to deliver content for digital experiences quickly to your audiences changes how you do business. Dramatically improved content-creation tools — a completely new Content Composer — means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface. Hot DAM! A new cloud-native Digital Asset Manager included — free  A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content and media from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included for FREE.   We are excited to be on this journey with you. Come join us for the global unveiling and exclusive launch of Digital Experience 9.5.   
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Reimagine the Way You Create and Manage Content 
By: Kirsten Kelley, GM of Marketing for HCL Digital Experience
Easily create rich content in half the time with our totally redesigned interface and new digital asset management capabilities.    Look at This! A Completely Redesigned User Interface    The way we consume content has changed and our content creation tools need to adapt to the fast pace and higher standards consumers expect. At HCL, we not only value your feedback, but we act on it.  We have taken thousands of hours of real customer feedback and purpose-built a new and intuitive way for our HCL Digital Experience customers to create and manage their content for their business critical digital experiences - and we just unveiled these new capabilities to market! The totally redesigned Content Composer enables teams to create content in half the time and boosts productivity on our platform by up to 60%. We took the most commonly used elements of the content creation process and streamlined the workflow.  Now, something that took ten minutes and six clicks takes one minute and two clicks — giving you more time to focus on the business and what directly impacts your customer experiences.     The redesigned Content Composer also comes with new drag-and-drop capabilities that let you quickly and intuitively build and organize content, without having to worry about breaking file paths or ruining a perfectly designed web page.     HOT DAM!  New Digital Asset Management Capabilities Included — Free    We’ve also added a brand-new way for you to manage your digital experience assets like images, videos, audio files and more. This new cloud-native Digital Asset Management tool will make hunting for lost or disorganized media and files a thing of the past.  You can set metadata and tags for assets, create different renditions for use in different digital properties, and organize digital assets in collections.  All of this...
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HCL Digital Experience: Rising Above and Exceeding Expectations
By: Brian Chaput, Associate Vice President, Offering Management, HCL Digital Experience Software
They say that imitation is the sincerest form of flattery. And we know that when you're one of the best, competitors want to take you down. HCL Digital Experience was born from proven, trusted technology from IBM (with IBM Digital Experience, IBM WebSphere Portal, and IBM Web Content Manager), and an important question after it was acquired by HCL became: What will HCL do with it?  We are proud to say that we have made incredible strides with our product and continue to focus on helping our customers digitize their critical business processes, much to the dismay of competitors everywhere. In fact, in IDC’s recent market note, they were extremely positive on what we had accomplished in a few short months since moving to HCL, citing our “capability to innovate and modernize” this leading platform. As there are some misconceptions being perpetuated in the market, I want to share with you some of the things we are doing to continue to rise above and exceed expectations. HCL Digital Experience proves itself through the successes of our customers, not through false claims or promises we can’t keep.   Modern web languages and OpenAPIs for liberated experience delivery Developers, take notice!  You can deliver cutting-edge experiences to any and all digital touch points, leveraging the latest front-end frameworks (ie: Vue, React, Angular) and the new self-describing OpenAPI set of REST services.  This has our competitors worried as we are empowering developers to access headless services to continue to integrate to critical business processes and applications securely, using their tools and front-end frameworks of choice. Unsurpassed standardization and flexibility I am particularly proud of our production Docker & Kubernetes support on RedHat OpenShift, Amazon EKS, Microsoft Azure as well as others and the benefits that it provides to our customers.  This means that...
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