The 3 Capabilities Your Digital Experience Needs to Offer
In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands.
Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen. This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.
Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not. A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets. With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?
Data Security and Privacy
There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms. The greatest user interface in the world is worthless if it’s not secure from digital threats.
Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.
If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the security measures needed to protect your operations.
Powerful Content Creation If top-notch security is the essential but often overlooked drummer of a publishing platform, then the content is the virtuoso guitarist. It’s what stands out most to users, holds them by the hand and ushers them into the experience.
Crafting an effective brand message and communicating it efficiently relies heavily on how a company is able to facilitate content creation into its platform. A web content management platform should have fully responsive web and app capabilities that are scalable and easily organized. It needs to gather all the relevant data into a single view that gives employees and staff a seamless and transparent experience.
And it should provide employees with an intuitive platform that empowers them to become creators themselves, increasing delivery speed and further personalizing the company’s messaging. HCL Digital Experience’s new, nimble content tools empower business users to create content and experiences without having to pull in developers. And insights and analytics — now included “out of the box” — helps marketers make customer journeys better, leading to dramatic increases in conversions.
Content is more important than ever, and the ability to quickly build and launch personalized campaign journeys for customers is one of the true differentiators in modern enterprise business.
Integration, of services and across devices
Having a secure platform that boosts and distributes creative output must also integrate across channels and devices. If the vital information coursing through the veins of an organization can’t be shared, viewed and accessed by the people who need it it’s a loss of valuable time.
It starts with the ability to connect to legacy systems already in place, or any applications that the platform will have to work with. Employees shouldn’t have to completely re-learn a set of tools to get work done, nor should they be slowed down by a convoluted learning curve that hinders work. HCL Digital Experience (DX) makes it easy to integrate data and complex back-ends to create unified experiences for business-critical processes.
A robust platform should feature drag-and-drop integration tools, self-service options, automated data updates and a seamless API manager that work cohesively for users who need to focus on their jobs, not asking IT for tech support.
Along with a healthy integration of software and tools is the accessibility of devices and locations. The modern workspace is mobile and doesn’t close its doors at 5pm. Employees need to have all the necessary data at their fingertips no matter where they are, and that data has to be transferable to team members and customers on any device.
The best content management platforms for enterprise companies should offer trusted security and superior content-creation abilities in an integrated environment.
Don’t get stuck with a drummer with poor timing or a guitarist who plays out of key. Combine the best elements in one place you’ll have a successful band playing to a satisfied audience.
