In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands. 

Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.   

Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?  

Data Security and Privacy 

There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it’s not secure from digital threats.   

Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.   

If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the security measures needed to protect your operations.   

Powerful Content Creation If top-notch security is the essential but often overlooked drummer of a publishing platform, then the content is the virtuoso guitarist.  It’s what stands out most to users, holds them by the hand and ushers them into the experience.  

Crafting an effective brand message and communicating it efficiently relies heavily on how a company is able to facilitate content creation into its platform. A web content management platform should have fully responsive web and app capabilities that are scalable and easily organized.  It needs to gather all the relevant data into a single view that gives employees and staff a seamless and transparent experience.   

And it should provide employees with an intuitive platform that empowers them to become creators themselves, increasing delivery speed and further personalizing the company’s messaging.   HCL Digital Experience’s new, nimble content tools empower business users to create content and experiences without having to pull in developers. And insights and analytics — now included “out of the box” — helps marketers make customer journeys better, leading to dramatic increases in conversions.  

Content is more important than ever, and the ability to quickly build and launch personalized campaign journeys for customers is one of the true differentiators in modern enterprise business.   

Integration, of services and across devices 

Having a secure platform that boosts and distributes creative output must also integrate across channels and devices.  If the vital information coursing through the veins of an organization can’t be shared, viewed and accessed by the people who need it it’s a loss of valuable time.  

It starts with the ability to connect to legacy systems already in place, or any applications that the platform will have to work with.  Employees shouldn’t have to completely re-learn a set of tools to get work done, nor should they be slowed down by a convoluted learning curve that hinders work.  HCL Digital Experience (DX) makes it easy to integrate data and complex back-ends to create unified experiences for business-critical processes. 

A robust platform should feature drag-and-drop integration tools, self-service options, automated data updates and a seamless API manager that work cohesively for users who need to focus on their jobs, not asking IT for tech support.   

Along with a healthy integration of software and tools is the accessibility of devices and locations.  The modern workspace is mobile and doesn’t close its doors at 5pm. Employees need to have all the necessary data at their fingertips no matter where they are, and that data has to be transferable to team members and customers on any device.   

The best content management platforms for enterprise companies should offer trusted security and superior content-creation abilities in an integrated environment.  

Don’t get stuck with a drummer with poor timing or a guitarist who plays out of key.  Combine the best elements in one place you’ll have a successful band playing to a satisfied audience.  

 

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Further Reading
Digital Solutions | January 13, 2021
Deploy Cloud-Native HCL Digital Experience — in Minutes — with HCL SoFy
Cloud-native adoption can seem complex and daunting — but it doesn’t have to be. Digital experience platforms that connect and integrate some or all parts of your enterprise require thoughtful planning, organization and testing to successfully make a cloud-native transition. The benefits to adopting a cloud-native approach, however, are huge. From reducing your total cost of ownership (TCO) to speeding up the development process and delivering experiences during peak times without service interruptions, adopting cloud will accelerate business processes, improve system reliability, and preserve the value of your investments.  With HCL SoFy you can dramatically simplify and accelerate a cloud-native deployment of HCL Digital Experience … it will take about the same amount of time it takes to make a cup of coffee(!).  You can also connect other HCL products and services in just a few clicks — and discover the native synergies within HCL’s family of products — in a cloud-native environment.  Testing New Possibilities  Deploying HCL Digital Experience cloud-natively in minutes may sound too good to be true, but HCL SoFy makes it easy. HCL SoFy paves the way for rapid testing and prototyping cycles that enable organizations to speed cloud-native adoption, reduce TCO, auto scale services based on demand, and even accelerate the deployment of your feature pipeline keeping organizations ahead of competitors.  HCL SoFy enables organizations to quickly assess and test cloud-native strategies to see what best fits adoption plans. It also helps organizations quickly gain the expertise to successfully adopt cloud-native and establish an understanding of what is required to make a transition to a cloud-native environment.  Using HCL Sofy, businesses can gain valuable insights to help plan cloud-native adoption transitions based on hands-on expertise and real-world scenarios.  Watch this video to learn more. Taking the Guesswork Out  The move to cloud-native solutions has many benefits but getting started and assessing the differences in implementation (compared to an on-premises installations) has historically stopped many organizations from taking the plunge. Learning how to transition your HCL Digital Experience platform to a cloud-native deployment using container, Kubernetes and microservices technologies used to be painful, but, now with HCL SoFy, it’s much easier to understand, plan and take the guesswork out of making the cloud-native transition. With HCL SoFy, you can also connect other HCL products — such as HCL Unica and HCL Commerce — to provide a world-class experience to your customers with just a few clicks.  Tell Me More  HCL is not only committed to providing the latest cloud-native technology, but also to helping organizations successfully transform to being entirely cloud-native. Learn more about how you can take advantage of HCL SoFy’s powerful features with HCL Digital Experience by registering to see it in action in a short webinar and live demo or through scheduling a free personalized workshop where our team can help you get started.  [button link="https://register.gotowebinar.com/register/7194598673384101135?source=blog" color="silver"] Register Today[/button] [button link="https://leap.hcltechsw.com/apps/anon/org/app/9f05f80f-f0d9-4559-8eb6-9f025699aa91/launch/index.html?form=F_Form1" color="silver"] Schedule a Free...
Digital Solutions | January 12, 2021
Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best
A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences?  Invest in strong customer experience software In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.       2. Provide a secure platform When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform. [button link="https://www.hcltechsw.com/products/dx" type="small" color="silver" newwindow="no" textalign="center"] HCL Digital Experience is one of the most secure solutions out there, trusted by 8...
Digital Solutions | January 5, 2021
What Is a Customer Experience Platform? The Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.
Customer experience (or CX as it’s commonly referred to) is an increasingly important priority for companies of all sizes. Organizations need to deliver highly contextualized experiences — not just simple websites and mobile apps — to reach customers with the right information, in the right way, every time. Business models are shifting and all us are having to adjust and adjust quickly. The last great experience a customer has now becomes their expectation — plus 96% of customers say customer service is important when choosing the brands they’re loyal to. Customers are more and more empowered in transactions as they’re able to do extensive research before buying and can closely compare between one company and their competitors. As organizations focus on providing exceptional CX, they need strong technology backing their process. That’s where a customer experience platform comes in.  What does customer experience software do?  To first understand why customer experience software is beneficial, we need to take a look at what customer experience is and why it matters so much. We know it’s an important factor in solidifying brand loyalty — but what does a solid customer experience actually look like?  It generally refers to the feeling and impression your customers are left with after they leave an interaction with your brand. This is a combination of how easy your website is to navigate, how helpful your customer support services are, how personalized the content it, how customized the experience is, and how much value they gained from your brand, services, or products itself. CX can be assessed with surveys, feedback, and churn rates.  Customer experience platform software is the technology solution an organization will use to observe, measure, handle, and improve the customer journey. These platforms serve as one-stop solutions for making sure that an organization doesn’t lose sight of important customer experience needs and initiatives, and are able to successfully meet their customer experience goals by tracking customer behavior, raising red flags...
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