They say that imitation is the sincerest form of flattery. And we know that when you’re one of the best, competitors want to take you down. HCL Digital Experience was born from proven, trusted technology from IBM (with IBM Digital Experience, IBM WebSphere Portal, and IBM Web Content Manager), and an important question after it was acquired by HCL became: What will HCL do with it? We are proud to say that we have made incredible strides with our product and continue to focus on helping our customers digitize their critical business processes, much to the dismay of competitors everywhere. In fact, in IDC’s recent market note, they were extremely positive on what we had accomplished in a few short months since moving to HCL, citing our “capability to innovate and modernize” this leading platform.
As there are some misconceptions being perpetuated in the market, I want to share with you some of the things we are doing to continue to rise above and exceed expectations. HCL Digital Experience proves itself through the successes of our customers, not through false claims or promises we can’t keep.
Modern web languages and OpenAPIs for liberated experience delivery
Developers, take notice! You can deliver cutting-edge experiences to any and all digital touch points, leveraging the latest front-end frameworks (ie: Vue, React, Angular) and the new self-describing OpenAPI set of REST services. This has our competitors worried as we are empowering developers to access headless services to continue to integrate to critical business processes and applications securely, using their tools and front-end frameworks of choice.
Unsurpassed standardization and flexibility
I am particularly proud of our production Docker & Kubernetes support on RedHat OpenShift, Amazon EKS, Microsoft Azure as well as others and the benefits that it provides to our customers. This means that initial install and subsequent updates of HCL DX software take minutes, not hours or days; and provides unmatched flexibility and portability, so you can select the deployment model, on premises, private cloud or hosted on the platform of your choice. Unlike some of the other solutions in the market, HCL DX is proven, secure, and provides rock-solid reliability — which is necessary all the time, but never more important than in these unprecedented times.
Re-imagined content tools to help accelerate time-to-market
Cloud-native new digital asset management capabilities, a re-imagined Practitioner Studio experience, a new persona-driven Content Composer and a beautiful set of out-of-box templates help business users create, manage and publish memorable experiences more effectively. Plus, with integrations to other leading HCL products mentioned above, we provide a complete solution to help your team’s productivity soar and help deliver essential content to all audiences that need it.
Reduced TCO and Improved ROI – all in one!
With market uncertainty, having a platform that is not only performant and rock solid, but cost-effective, is key. HCL Digital Experience’s Kubernetes orchestration for automated provisioning, load balancing, auto-scaling, self-healing (and more) helps dramatically reduce TCO. Plus HCL Digital Experience now integrates with other powerful HCL products — Commerce, Unica, and Connections — adding capabilities and strengths to your solutions. By leveraging a platform that helps you seamlessly blend your content, data, applications, and core processes into a meaningful unified experience personalized by role and identity helps drive significant returns on your investment. In a recent IDC study, they found that HCL Digital Experience customers saw an average 661% ROI!
And we are JUST getting started!
And for those companies that may wonder if we are continuing to invest in this space, I can enthusiastically say, YES! We continue to grow our worldwide team of developers (which has almost doubled in 9 months) and invest significantly in releasing new capabilities to the market every few weeks. Check out the latest blogs for our March and April updates to learn more. We also work closely with our customers and partners to include their feedback and suggestions to directly affect the prioritization of new capabilities that will be added — going as far as to invite them to our monthly sprint calls with the development team. We are invested in our customer success — and proving it.
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