Creating compelling, meaningful experiences is hard. Sometimes it feels like IT and the line of business are working at cross-purposes or speaking different languages. IT wants to create a secure, scalable platform that they can rely on and run cost-effectively. The business is looking for tools they can use to quickly understand their audience and create compelling, consistent, content-rich experiences that they can control and modify themselves.

More often than not, there is a disconnect between IT and the business when it comes to deploying digital experiences, and that’s when you end up expending your energy rowing in circles and not making much forward progress. In a December 2018 Forrester Consulting study, they found that while 61 percent of IT professionals believe their firm has a considerably/completely integrated digital experience strategy, only 48 percent of business professionals feel the same way. The study, commissioned by HCL, also found that in many cases metrics for these groups are not aligned, which results in the mismatch of priorities and perceptions of success. This misalignment prevents companies from delivering world-class experiences.

Exceptional digital experience requires an integrated architecture of analytics, process, culture, technology, and content, as wellas an ecosystem that supports customers, employees, and partners. This does not mean that IT or the business should give up its autonomy; they must instead find opportunities to align their goals, systems, and responsibilities for better results.

Start moving in unison today to move forward faster. Learn more about the challenges of creating exceptional digital experiences, and what the market leaders are doing to drive results.

Read the interactive Forrester paper today!

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Further Reading
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Digital Solutions  /  August 6, 2020
5 Ways an Intranet Can Drive Employee Productivity and Engagement
By: HCL Digital Experience Team
An intranet is a private, secure computer network that is only accessible internally (thus, the “in” in its prefix) to a company’s employees.  Intranets surfaced in tandem with the internet in the 1990s and exist as a secure alternative to the public internet network that could be used by anyone online. It can be an integral tool for enterprises looking to improve employee communication and engagement. Employment engagement is key to an organization’s success. A recent Gallup study1 said that only a third of employees are truly engaged in their work — and that organizations with higher engagement levels are not only more productive, they achieve four times higher earnings per share growth.  An intranet platform provides enterprises with useful collaboration tools that can open up dialogue among co-workers while streamlining certain processes within the organization as a whole. A good one also serves as a vital tool for sharing HR and other information, as well as providing operational and computer services within an organization. Let’s look at five ways the intranet can boost productivity in the workplace.   Improved Communication  Not only can it act as a direct link between staff from all departments within a sprawling organizational flow chart, it can host blogs and forums that provide employees with a unique outlet to collaborate. An intranet network can allow employees to communicate in creative and empowering ways that might not otherwise occur, promoting a much-needed sense of community. Given the way the world has moved more toward remote work, this is more important than ever.   Intranets can have communities and discussion boards, so that instead of employees having to sift through an unwieldy company directory to find another staff member, they can easily use the intranet to connect with them and quickly enhance the work they are doing.   Additionally, an intranet network can distribute company updates, alerts and action items efficiently to everyone, saving time and streamlining internal communications.  Centralized File Storage and Comprehensive Search ...
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Digital Solutions  /  August 4, 2020
HOT DAM! What’s Next? A Q&A with David Strachan, Director of Engineering
By: David Strachan, Director of Engineering, HCL Digital Experience
To digitize business critical experiences, you need not only flexibility, security and power, but also the ability for your business users to create engaging content. HCL recently released exciting new capabilities to its platform, that helps empower users to create compelling experiences, improving the bottom line and customer satisfaction. We interviewed the person behind the constant development, iteration, and improvements to HCL Digital Experience to get the inside scoop on the latest updates in the latest release, as well as a window into what is coming soon. In June, we released a reinvented Content Composer and a new (free) Digital Asset Management (DAM) capability. You can learn about all of that by watching this video:   We talked to David to find out what’s been added since. Q: What do new rendering and versioning capabilities mean for content creators?  A: When an image is added, the tool now auto-generates multiple renderings suitable for each of the universal screen sizes and device dimensions of desktops, tablets, and smart phones — saving time and improving accuracy. Also, the version history of each image is now preserved, letting you revert back to previous versions as needed. These capabilities were added to the DAM in our July release and there's more to come in the August and September releases too, including the addition of versioning support in Content Composer.    Q: How is media (images and video) now managed in the DAM?   A: Media is stored in collections (which act as folders), and these collections can be nested. Collections have assigned role-based access and permissions so access to the media can be controlled on a collection-by-collection basis. Media is usually published via content, so the workflow is handled at the content level. DX content management leverages the renditions so your content will look great on all devices.  Q: Is it easier to search and find assets in the DAM? Is metadata stored?  A: Yes. You can search by title, date and metadata. Basic metadata is automatically added, but you can and should add additional, more robust and descriptive metadata to boost SEO, as well as store rights information, photographer or videographer credits, and make finding assets even easier.   Q: How is this native DAM better than others out there?   A: Well, for one...
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HCL Digital Experience: Rising Above and Exceeding Expectations
By: Brian Chaput, Associate Vice President, Offering Management, HCL Digital Experience Software
They say that imitation is the sincerest form of flattery. And we know that when you're one of the best, competitors want to take you down. HCL Digital Experience was born from proven, trusted technology from IBM (with IBM Digital Experience, IBM WebSphere Portal, and IBM Web Content Manager), and an important question after it was acquired by HCL became: What will HCL do with it?  We are proud to say that we have made incredible strides with our product and continue to focus on helping our customers digitize their critical business processes, much to the dismay of competitors everywhere. In fact, in IDC’s recent market note, they were extremely positive on what we had accomplished in a few short months since moving to HCL, citing our “capability to innovate and modernize” this leading platform. As there are some misconceptions being perpetuated in the market, I want to share with you some of the things we are doing to continue to rise above and exceed expectations. HCL Digital Experience proves itself through the successes of our customers, not through false claims or promises we can’t keep.   Modern web languages and OpenAPIs for liberated experience delivery Developers, take notice!  You can deliver cutting-edge experiences to any and all digital touch points, leveraging the latest front-end frameworks (ie: Vue, React, Angular) and the new self-describing OpenAPI set of REST services.  This has our competitors worried as we are empowering developers to access headless services to continue to integrate to critical business processes and applications securely, using their tools and front-end frameworks of choice. Unsurpassed standardization and flexibility I am particularly proud of our production Docker & Kubernetes support on RedHat OpenShift, Amazon EKS, Microsoft Azure as well as others and the benefits that it provides to our customers.  This means that...
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