HCL Digital Experienceis a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. It provides a secure personalized experience integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL Digital Experience helps. 

Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have. Our new seamless integrations with powerful new analytics capabilities via Unica Discover and Google Analytics help organizations deliver more relevant experiences to all of their audiences and can lead to improving conversion rates by 85%.  Plus, enhanced integration with HCL Commerce provides a complete solution across the customer journey providing rich insights behind the login. 

HCL Unica Discover

HCL Unica Discover is an analytics platform that empowers marketers to capture, replay and visualize individual online user experiences to better identify how they can improve their digital experiences. Easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover: 

  • Struggle Resolution: Detect and address user struggle in real time with session replays. 
  • Behavior Insights: Improve user experiences through capturing and analyzing behavioral data.
  • Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement. 

This provides a more complete and actionable view of customer journeys across all your digital channels. This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention. 

Google Analytics

Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors. HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they need to make better decisions built into their DX instance, and share the right content, to the right audience improving the customer experience. 

HCL Commerce 

HCL Digital Experience not only seamlessly integrates with Unica Discover but also HCL Commerce. Now the combined power of these offerings provides you with insights into the entire customer journey on ecommerce and other digital experiences. Now with Unica Discover, you can track experiences between both platforms including your purchase funnel using Unica Discover to better identify the content that is working and what isn’t working across all your digital properties.

All the insights, none of the complications

With streamlined access to these insights within HCL Digital Experience, our clients will have the information they need to be able to act quickly and create optimized experiences for their audiences. These new analytics capabilities, coupled with the intuitive content creation tools released this summer, will dramatically improve time to market. Better insights. Rich tools. Amazing results.                                                                                                                                    

 

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Further Reading
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Digital Solutions | April 15, 2021
Digital Tools to Transform the Employee Experience
Every successful company invests in customer experiences, but far fewer are making the kind of investments in employee experiences that truly matter. As companies add more and more applications to support their business and customers, employee experiences can be neglected — even though now the need has never been greater. Digital platforms and tools are an essential component of an effective business to employee (B2E) strategy. An employee experience is the sum of interactions and exchanges an employee has within their company — both personally and organizationally. How an employee perceives his or her journey through all the touchpoints within the organization matters. A lot. Why? Because employees are the true drivers of your business and the better the employee experience, ultimately, the better the customer experience. A Gallup study found “that companies with highly engaged employees outperform their competitors by 147% in earnings per share,” and that highly engaged employees are energized through an exceptional digital workplace. Businesses are also seeing a cultural shift with new norms and expectations from employees. Add to that the recent pandemic, which has accelerated the use of digital tools and driven the need for companies to invest in digital platforms like never before. As employee demands and outside pressures continually grow, companies can’t afford to ignore these expectations if they want to attract and retain talented employees and teams. Employee portals are key to improving the overall employee experience. Whether it’s an employee searching for IT support documentation or taking an eLearning class online, these B2E portals offer the opportunity for businesses to radically improve the employee experience. You first need to understand why your employees would be using intranet portals. Are portals used to collaborate with other employees, search for answers to common questions or just necessary for getting work done? Gaining...
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Cloud Native, Digital Solutions | February 15, 2021
Your Digital Experience Should Evolve with You
With deep integrations and a history of rock-solid reliability, see how HCL Digital Experience has evolved into the industry’s most robust cloud-native platform. Our top global digital agency firms tell us, “it’s much harder for DX platforms that support the anonymous user experience to bridge into the known user experience and integrate everything “behind the login.” HCL DX at the core shines by bringing all those applications and processes to life with relevant content that completes the customer journey”. It has been only 18 months since HCL acquired IBM Digital Experience, the longtime DX platform that is the leader across every analyst report in this space. We are incredibly proud of the progress we have made in advancing the technology to new heights — making the user experience more intuitive, providing modern tools for developers, and giving administrators more flexible options to deploy new capabilities 10x faster than before, whether in their on-premises environment, in the cloud, or in a hybrid cloud environment. We have come a long way, and the journey continues! When you are a leader, the competition can get fierce. Let's set the record straight. REALITY: Far from it. Our proven legacy in digital experience for decades has established deep trust from prospects and customers alike. Our eye for innovation has not been stifled as a result of our traditional systems and has in fact been accelerated since joining HCL. In the last 18 months, we have increased our engineering headcount by triple digits worldwide, and this trend will continue as we look to continue to build innovation our clients need. We have undertaken a continuous delivery model and have delivered 11 new releases since July 2019 and we have been recognized as the LEADER in the SPARK Matrix for DXP.   REALITY: Wrong! We have recently...
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Digital Solutions | February 11, 2021
You know HCL Digital Experience. You know Portal and WCM.
Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences. Whether you are a developer, enterprise architect, release manager, or product owner involved with your DX projects, we need your experience and expertise. HCL is inviting our customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap for 2022 and beyond. During our live, interactive two-hour session, we will cover: What we are working on for 2021 Understanding what’s working (or what’s not working) with your current deployment Gather input on the core components you’d like to see in the roadmap Collaborate on ideas for the next wave of product and ecosystem innovation Connecting you to the HCL product management, technical, and development teams The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones. Because space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX. We look forward to meeting. [button link="https://hclsw.co/pm99no" type="big" color="black" newwindow="yes"] Join HCL DX Inspire Jams[/button]
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