Digital Experience

Platform for combing content, applications & delivering personalized experiences

Latest Articles

article-img
Digital Solutions | October 31, 2020
The Benefits of Hybrid Cloud and Why it’s a Big Deal
With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage. While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment.  New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud.  This new hybrid cloud option brings three major improvements to your on-premises DX environments:  Content Composer: Create Content in Half the Time   Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface.  2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included  A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.    3. Experience API: Adaptable, Open APIs:  A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications. Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.   Learn more: https://hclsw.co/dx-inspire-2020
article-img
Digital Solutions | October 28, 2020
The 3 Capabilities Your Digital Experience Needs to Offer
In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands.  Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.    Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?   Data Security and Privacy  There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it's not secure from digital threats.    Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.    If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the...
article-img
Digital Solutions | October 27, 2020
4 Features of a Cloud-Native Digital Experience
Hosting a digital enterprise platform on a cloud-native setting sounds like a dream: more speed, agility, scalability, integration, and cost-savings. But is a cloud-native environment so different from a cloud-hosted one, and how do those differences manifest in workflow solutions for enterprise companies?   Let’s look at what makes a cloud-native digital experience unique, and why the distinctions in capability are important.   Cloud-native means more than just a digital platform   Cloud-native describes not just an environment but an approach to design and deployment.  It is a more progressive use of cloud technology that goes beyond the previously accepted benefits — primarily storage and convenience — and features applications designed specifically to run on the cloud.    By being “native” to the cloud — built for the cloud from day one — these applications have a scale and deployment velocity that can’t be easily matched by on-premise or even cloud hosted platforms.  Enterprise companies that adopt a cloud native system can tap into a digital experience built to thrive in a constantly evolving digital workspace where time matters more than ever.    Cloud-native is not the same as cloud-hosted  It could sound obvious, but it’s worth mentioning because understanding the differences between the two systems can help shine a light on the advantages of cloud-native infrastructure.    Cloud-hosted applications are designed for on-premise environments but are deployed and managed from the cloud by a service provider.  This model was originally born from a desire to save money by shifting premises systems from a capital expense to an operating expense, saving enterprises the added financial burden of capital expense costs.    A cloud-hosted system is a compromise which combines some aspects of cloud storage and management with legacy systems of security, maintenance and infrastructure.  Cloud-hosted services, however, can still be bogged down by clunky and time-consuming updating protocol and can be more difficult to scale as needed.  Whereas cloud-native services and applications are designed strictly for cloud environments and can respond accordingly.    ...
article-img
Digital Solutions | October 20, 2020
Actionable insights now part of HCL Digital Experience
HCL DX is a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. These are more than content sites. Providing a secure personalized experience means integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL DX helps.  Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have.  This fall, we are adding seamless integration to powerful new analytics capabilities to our trusted HCL DX platform to help our customers deliver targeted experiences to all of their audiences and can lead to improving conversion rates by 85%. HCL Unica Discover HCL Unica Discover is a digital experience analytics platform that empowers Marketers to capture, replay and visualize the individual online user experience.  Now you can easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover: Struggle Resolution: Detect and address user struggle in real time with session replays Behavior Insights: Improve user experiences through capturing and analyzing behavioral data Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement. This also provides a more complete and actionable view of the customer journey across all your digital channels.  This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention.  Google Analytics Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors.  HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they...
article-img
Digital Solutions | October 8, 2020
Why Video is More Essential Now than Ever in the Digital Workplace
As more and more teams are working remotely in digital workplaces, making news and content immediately accessible is more important than ever to both companies and their employees. The way we consume and communicate information has changed dramatically and the value of video has become even more apparent as a vehicle for dissemination. In fact, studies show that  67% of people understand information better when it’s communicated visually, and younger workers are twice as likely to prefer visual communications than their counterparts.  Not only do employees prefer video for content delivery, visual content can be more easily absorbed and understood. So, when you need to convey important messages and information, video is not only preferred, it is more efficient. It should be no surprise that video has completely transformed our content consumption habits both at work and at home.   Rise of the remote worker  Even before the COVID-19 pandemic, the number of remote workers increased 159% over the past decade, due in part to the ongoing digital workplace transition. The pandemic has accelerated this trend and poses significant communication challenges for companies. With a highly dispersed workforce on-demand video communication delivers an incredible advantage.   Keeping employees engaged and productive with minimal face-to-face interaction has become more challenging. “ As many as a third (36%) of employees say their motivation levels have been affected by poor company-wide communications.” Long corporate emails turn off many employees and go unread. Video provides multi-sensory engagement and also more closely replicates being in the same room with your colleague. Videos can help close the communications gap for your remote workforce.  Get and keep your employee’s attention  “Only 40% of employees report that they are well informed about their company’s goals, strategies, and tactics,” according to the Harvard Business review. How can we expect employees to be motivated and productive if they don’t know what’s going on? How much information is actually being consumed and understood? Forrester Research study indicates that employees are 75% more likely to watch a video than read text. Video is preferred because it provides a more human, personal touch.  Building or shifting the company culture is another major challenge, especially when transitioning to a digital workplace. The employee intranet is a crucial component and when it comes to promoting your company culture, on-demand video should be an integral part of your strategy.  Whether delivering employee on-boarding and training, organizational announcements, tutorials, product announcements and recording live-streaming events, video ensures a...
article-img
Digital Solutions | September 2, 2020
What Are Kubernetes and Docker? And Why Should They Be Part of Your Digital Solution?
Developers are becoming increasingly used to hearing the names Kubernetes and Docker in conjunction with one another. They’re both technologies associated with containers (packages of software that include all of the parts required to run an app, like the code and system libraries), but a common misconception is that they’re competing solutions. Developers might be familiar with “Kubernetes vs. Docker” discussions when, in fact, using Kubernetes with Docker is an excellent method of running containerized applications. But to understand what that means, we first have to look at what each platform does separately.  What Does Docker do?  Docker is currently the most popular container platform. In this context, containers are the solution to a classic developer dilemma: Often developers will write code that works perfectly well on their own machine, but fails when they try to implement it into the program it needs to live in. Containers are the solution to this dilemma — developers can package their code into one cohesive container image, which can then be run on any computer that also hosts a container platform.   30% of enterprise companies use Docker, and that number is steadily rising. If a developer can benefit from containerization, chances are they’ll look to Docker for their solution.  So, What Does Kubernetes Do, and How are They Related?  Now that you have a grasp on what Docker does and why it’s an important tool to be aware of, the first thing that’s important to understand about the Docker/Kubernetes relationship is that the two technologies serve fundamentally different purposes. As the Container Journal nicely put it, “Kubernetes takes containerization technology ... and turns it up to 11.”   Kubernetes arrived as a solution to the next conundrum that comes with containerization: Now that the containers exist, how can they be organized? If Docker is in charge of packaging and distributing an application, Kubernetes is in charge of scaling and monitoring those...

Upcoming Event

Introducing HCL Digital Experience 9.5. Now Easier. Faster Cloud Native.
On Demand, Webinar
REGISTER
How to deliver sophisticated, personalized digital customer experiences for better patient care
On Demand, Webinar
REGISTER
Trends in Digital Experience transformation from IDC
On Demand, Webinar
REGISTER
Digital experiences matter in times of crisis. Chatbots can help.
On Demand, Webinar
REGISTER
Digital experiences matter in times of crisis. Lessons learned from the State of Ohio.
On Demand, Webinar
REGISTER
HCL DXConnect: Getting Started With DX Containers
On Demand, Webinar
REGISTER
Digital Experiences matter in times of crisis. Alerting can be key.
On Demand, Webinar
REGISTER
a/icon/common/search Created with Sketch.