The events this year have permanently accelerated the move to digital. As always, the shift has not been universal, with the outcome based on their existing digital maturity or their industry segment.

B2C: Retail has embraced commerce and reacted to the pandemic with new capabilities like curbside or contactless pickup, extended holiday shopping deals and flash sales — basically reinventing themselves for a new look Black Friday. But, they are still struggling to engage and delight consumers as they did with a store experience.

B2B: B2B companies are facing new demands from buyers for more online buying experiences that include new product categories or access to bigger online inventories, dynamic pricing and better personalization that removes the friction from the buying process.

Lack of Agility Holding you Back?

Those companies who have been able to adapt the quickest to what the buyer wants and what the market demands, are the ones who are thriving during these difficult times. Of course, every industry is different, but what we are seeing at HCL Commerce is the companies that are succeeding are those that can:

  • Offer differentiating brand experiences,
  • Scale automatically to handle transaction volumes beyond what they tested for,
  • Quickly role out new business services like contactless pickup,
  • Support sales teams with new sites with new products or in new geos.

Sadly, the lack of agility is holding many companies back from engaging with their customers and building momentum for their digital transformations.

How Technology Impacts your Agility

Those businesses who decided to go SaaS and multi-tenant for the deployment of their commerce platform were looking for increased agility. They were drawn by the fast implementation, ease of updates that brought them new innovations. But they gave up a level of control over their digital strategy. They may get innovations but at the same time as all their neighbors on that multi-tenant solution, thereby negating any competitive advantage or differentiation. Not the sort of agility you need in today’s unpredictable market.

We believe that to be truly agile, you need the best of multi-tenancy, which simplifies the operational aspects of running your commerce stack, but without introducing additional constraints around:

  • Scalability
  • Differentiating the customer experience
  • Having to share your sales data (even if anonymized)
  • Access to services offered by other cloud providers that benefit your business

The list goes on.

Multi-tenant is ‘old-school 2000’s!’ and just doesn’t cut it in today’s commerce reality. The next generation of commerce is cloud native. If you need to get up to speed quickly on this exciting technology that will make a difference to your business and increase your agility, a great place to start is the Tech Talk series on YouTube.

  1. HCL Commerce Tech Talks – #1 What is Docker
  2. HCL Commerce Tech Talks – #2 What is Cloud Native
  3. HCL Commerce Tech Talks – #3 Performance Trends in the New Normal
  4. HCL Commerce Tech Talks – #4 What is Kubernetes
  5. HCL Commerce Tech Talks – #5 Comparing Kubernetes Options
  6. HCL Commerce Tech Talks – #6 Google Cloud Platform
  7. HCL Commerce Tech Talks – #7 Google Kubernetes Engine (GKE)
  8. HCL Commerce Tech Talks – #8 Anthos
  9. HCL Commerce Tech Talks – #9 RedHat Openshift
  10. HCL Commerce Tech Talk #10 – RedHat OpenShift Part 2 (Demo)
  11. HCL Commerce Tech Talk #11 – CI/CD Overview
  12. HCL Commerce Tech Talks – #12 GIT Overview
  13. HCL Commerce Tech Talks #13: CI/CD & Jenkins

If you are more interested in how the technology is an enabler to the business, watch out for a couple of interesting reports on Cloud Native that HCL Commerce is sponsoring.

 

Comment wrap
Further Reading
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand. Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs. Below is a quick recap of the sessions and links to see them on-demand: A Double Play from HCL Commerce Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform. Herman Miller talks B2B Commerce, V9 and Analytics Catch Brian Gillespie’s best Conan O'Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we'll demonstrate HCL Unica Discover's ability to gather powerful insights about your customers' behavior. Hot DAM! Simplified Content Creation and Management Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content. The Next Generation of Commerce is Cloud...
Marketing & Commerce | January 6, 2021
It’s Almost Here – the Fall 2020 Release Launch Event
January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here  
Marketing & Commerce | December 21, 2020
Fall 2020 Release, the March of Cloud Native and the Evolution of Commerce
With the GA of HCL Commerce’s Fall 2020 release (watch the release video here) we have taken another massive step forward in the evolution of digital commerce. It has long been our belief that by investing in cloud native for our architecture, we will gradually displace the notion that multi-tenant SaaS is the de facto standard for customer experience platforms. Each new innovation that we bring to market and is embraced and adopted by our customers, proves that cloud native delivers what they need to ensure they are creating innovative, engaging and differentiated customer experiences – whether B2B, B2C or B2B2C. We are lucky to work so closely with our customers across these different business models because they help us understand the “Why” driving the groundswell of adoption of cloud native: Portability – This is a simple concept but one that gets glossed over with multi-tenant SaaS solutions. The idea that the customer would want to move their software to any cloud - public, private, hybrid or any combination, isn’t even a consideration in the multi-tenant world. It’s one choice, take it or leave it. But with cloud native you have choice to deploy where you want, how you want and when you want. You have control of the decision based on capabilities offered by that cloud provider that makes the most sense for your business. Custom Customer Experiences – Digital has quickly become critical to a business’ success. Hand in hand with that growth is the increased need to create unique customer user journeys that serve the needs of your buyers as well as differentiate your business from your competitors. You need to stand out and cloud native commerce gives you unlimited ability to set your brand apart. Extensibility – While cloud native empowers business users to create unique...
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