More and more businesses are transforming themselves digitally and relying on their website to drive their business. But as they do, they need their analytics to:

  1. Help them better understand what the data is telling them as many are not as comfortable with absorbing the information.
  2. Bring together the data from multiple sources and multiple channels to get a better view of sales across the organization
  3. Enable new employees to get up to speed quicker on the analytics so they can be more productive and make better decisions for the business
  4. Ensure that the long-term goals for the business are being achieved.
  5. keep pace in order to measure their progress and ensure they are moving in the right direction or if not, providing them the key data points to help them pivot to the right direction.

Analytics drive success through two key attributes: 1. The quality of the data being captured for analysis and 2. the accessibility and visualization of that data to make it actionable.

This is why we are so excited about our partnership with Google that was launched back in 2019 (Read about that here). While much of the initial conversation was around Google Cloud Platform which is now a preferred cloud option for our customers, we have begun to focus on the benefits of the integration of Google Analytics to the HCL Commerce platform.

We have brought the depth and breadth of GA directly into our management center so our customers can quickly and easily visualize the health of their digital business and then take action within the same user interface. Not seeing the performance you expect in a certain category? Quickly open the promotions tab and boost the category/product visibility. Need to suppress a product that’s out of stock? You can easily identify the stockout and change your product position in search and merchandising to ensure your customers don’t suffer a bad experience by seeing a product that is out of stock.

Check out our analytics demo to see it in action!

Our clients are (and have been) instrumental in guiding us to improvements that will make a material difference to their business and analytics is top of that list. We are continuing to add to our analytics capabilities too, with more enhancements coming in our next release including more depth and data around:

    • Conversion Rates
    • Transactions
    • Revenue
    • Average Order Value
    • Unique Purchases
    • Quantities
    • Average Quantities
    • Average Price
    • Per Session Value

There are many more new capabilities in this next release that I didn’t mention, so check-out the 9.1.6 release notes for more!

If you want to schedule a live demo of our analytics or talk with a commerce expert, just reach out!

Let’s Talk!

 

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Further Reading
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Marketing & Commerce | May 11, 2021
How Search Powers the Future of Commerce
Circumstances over the last year coupled with consumer trends around digital engagements, have made transforming to digital first a minimum viable prerequisite. But to go beyond simply surviving, B2B and B2C businesses must start with search for any new digital commerce strategy. A well-organized search strategy will improve all facets of your customer engagement from the direct impact of better, more relevant search results to the overall enhancement of your customer’s experience by leveraging the data your search engine collects. HCL Commerce partnered with Ray Wang and Constellation research to create a guide to help you think through digital search as part of your larger digital commerce strategy. The result is five best practices you can apply to optimize your project: Preview search to provide textual and visual suggestions. Search autocomplete to suggest keywords during search. Faceted search uses attributes (such as product or content features) as criteria for shoppers to explicitly filter for their search results. Full-page search lays out the initial results based on ascertained relevance Store- and product-level search bridges the gap between physical and online shopping by identifying shoppers' ZIP codes to enable a geographical lookup of nearby inventory. Why does this matter? Search is rapidly becoming the heart of the customer experience and it often initiates the buyer journey before customers even hit your site. When they do, they expect to find exactly what they want quickly and easily and if they can’t, they are happy to leave - meaning not only do businesses lose revenue, but they actively push customers to their competitors. However, there is a gap between customer expectations and what can be delivered by (traditional) search and personalization capabilities which leads to frustration for both buyers and sellers. What’s the solution? Without giving too much away, the solution entails an integrated...
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Marketing & Commerce | May 11, 2021
Optimized Business and User Experience
This pillar is one that will be receiving ongoing focus throughout the next few years, because the business user tools represent the “face” of the product, and are the main way that our customers interact with it. No matter what capabilities we have, if our tools don’t expose them properly, it’s effectively unavailable to our customers. We want to ensure that our customers who are interacting with the product day to day, are able to leverage and make full use of the features we’ve worked so hard to include in the product. For those of our customers who have been with us for a while, you’ve already seen the complete rewriting of some of our oldest tools: the Accelerator, Admin Console, and Org Admin Console. Now we’re turning our attention to some of the capabilities that have been inside the Commerce Management Center (CMC). To that end, in our next release, we will be launching the first phase of two new tools: Search and Commerce Composer. Search is one that we’ve had some tooling for, but it’s been buried inside of two other interfaces – Catalog and Marketing. However, search is definitely a large enough focus area that it needs its own set of tooling, and with the introduction of our new ElasticSearch engine and the new capabilities that come with that, the time is right to provide a Search tool. To start, we will focus on exposing the new functionality that ElasticSearch gives us. In follow-on releases, we will fold the existing capability into the new tools - things like SEO, search rules, and synonyms. The second new undertaking will be a re-implementation of our Commerce Composer tool, rewritten in our new architecture, enabling control of the layout for the React sample stores, Emerald and Sapphire. For the first...
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Marketing & Commerce | May 7, 2021
Performance Testing HCL Commerce with HCL One Test
As more and more business in both the B2B and B2C space is driven through the digital commerce platform, it is imperative that organizations ensure their web sites maintain the performance and reliability required to deliver great customer experiences.
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