While working within the logistics industry, I watched my customers spend many hours going back and forth with their partners to see what was available to them. Once they found the part they were looking for, the process would often push the order through an Electronic Data Interchange (EDI) order. However what happens all too frequently is that after they push the order through, they would get a call or an email saying, “that part in no longer in stock, please try our distributors”.  

It made me think: 

  • How long does it take to search through a vendor catalog to find the part that is needed? 
  • After the part is found, how many follow-ups are done to check on the order status?
     

Sure there are EDI transactions to handle this interaction, but throughout the years and countless tries to adapt available technologies, people are staying in their comfort zone  manually processing orders. Why should people change when it so often feels like the process of an EDI takes longer than the manual process. EDI has a significant role in a lot of companies, but that role is diminishing; with greater focus on lowering cost of sale and increasing revenue, businesses are seeking out a better solution, one that engages and informs both the buyer and the seller. That solution is B2B eCommerce  

People have believed and have been told that EDI is part of their digital strategy but really it is a small piece in the overall evolution to being a digital first organization. EDI has its place and is a good buying tool for orders that are large and recurring. But B2B eCommerce goes a step further, empowering business to deal with those ad-hoc scenarios where products and order management processes are complex. An eCommerce solution helps a business model in multiple ways. First, it gives the customer an opportunity to be in complete control:  knowing the exact state of the order, a real-time buying experience and complete transparency. Second, it allows vendors to be an actual partner to help the business grow. Unlike EDI, eCommerce has the ability to cross-sell, up-sell, sell online across all routes to market and most importantly the ability to manage the complexities associated with customer-specific product catalog and contract pricing. The next generation of B2B transaction is here and it is eCommerce. 

With HCL Commerce and our leading technology, we can help leverage the investments that have been placed in the past. Our 9.1 release brings our customers a truly world class experience and puts the power into the buyer’s hand. How many specific contract pricings are within an organization? Depending on how large the business is there can be hundreds! With HCL, we can empower the business users to manage specific contract pricing immediately. Our platform has the flexibility to create the best experience and the agility that is needed to ensure customers maintain control of and visibility into the entire order experience.  

Imagine the scenario where a production line needs a component, but the regular product is not in stock – but the commerce system offers comparable substitutions identical in spec right there as part of the experience? This provides the buyer with the tools for real-time response and transparency. However, for the seller it allows visibility into their back-end systems to deliver customer satisfaction 

This leads into optimized merchandising. Optimized merchandising is the ability to deliver the products the customer wants and help the seller position and sell the products they need to move or have a better margin. By offering easy search tools, utilizing natural language processing to improve the customers buying experience, this enables 2 significant goals for B2B selling. It will boost conversion rates for the business (this is that cross-sell and up-sell opportunity that was mentioned above) and will give an all-around better view, to see what vendors are really supporting the business as the business is grows. Here’s the question, how do we do this?  

Sound challenging? Leveraging our cloud native solution, HCL’s partners can accelerate your time to market and deploy in any cloud for a lower cost of ownership, in some cases in as little as 30 days. So take that first step on your digital transformation journey and get the most out of your platform with continuous innovation, no downtime and massively reduced total cost of ownership  

 

Comment wrap
Further Reading
Marketing & Commerce | January 19, 2021
Five Star Feedback for HCL Commerce Connect!
We’ve wrapped another great virtual event for our customers and partners and the feedback was better than we could have wished for! Thanks to all of those who attended and if you missed it, don’t fear! It is all available on-demand. Teaming with customers, partners and industry experts, we delivered 4 sessions where we spoke to the future of HCL Commerce and how we’re going to get there (hint: through continued investment and close collaboration with our customers and partners) and introduced our three latest WOWs. Below is a quick recap of the sessions and links to see them on-demand: A Double Play from HCL Commerce Watch our fearless leader Gary Schoch as he lays out our strategy and vision. 2020 was an exciting year for HCL Commerce with two major releases that energized our customers, partners and the market. That energy was captured in the Sneak Peek webinar for this event. Gary amps up the excitement even further as describes the future of the platform. Herman Miller talks B2B Commerce, V9 and Analytics Catch Brian Gillespie’s best Conan O'Brien impression as he talks with Rob Richardson of Herman Miller and discovers some of the unique ways they engage with customers and dealers. Rob will also share the unexpected benefits of moving to V9 and why analytics are so important to Herman Miller. To wrap up, we'll demonstrate HCL Unica Discover's ability to gather powerful insights about your customers' behavior. Hot DAM! Simplified Content Creation and Management Everyone wants more power and control of the customer experience. HCL Commerce has made it easier for business users by embedding CMS and DAM capabilities directly into Management Center. Hear from Aaron Pickrell and Avnet who have been creating engaging experiences through the use of content. The Next Generation of Commerce is Cloud...
Marketing & Commerce | January 6, 2021
It’s Almost Here – the Fall 2020 Release Launch Event
January 12th is less than a week away, which means in no time at all, you’ll be able to see all the great new capabilities available in our latest release. Want to put more world class into your customer experience? We’ve given you more control, more power for better customer experiences. Empower your business users to create compelling customer experiences with a powerful content management system (CMS) Accelerate the delivery of engaging customer experiences through the digital asset manager (DAM) Simplify syndication of your content to any sales or marketing channel to ensure your customers get the right content and information when they need it. Looking to optimize your merchandising? Now you can quickly and easily capture and analyze behavioral data to sell more. Visualize the health of your digital business in one place with Google Analytics and Google Tag Manager Detect and address user struggles in real-time to improve the customer experience Use behavioral insights to proactively retarget customers who didn’t buy Need a more flexible, agile and scalable platform? Cloud native delivers the platform portability you want across cloud and hybrid for your commerce, data and customer experiences. Simplify deployment of high impact changes and updates to innovate faster Easily extend the customer experience with a fast and flexible integration framework Single click deployment to Google Cloud Platform to enable new commerce sites in minutes We are all about showing, so join any of our 4 sessions to see what our new release delivers and how it can help you sell more. Register Here  
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Marketing & Commerce | December 17, 2020
Our Business User Tooling Journey – What’s Next?
We want to provide our customers with the tools that they can easily customize to meet the needs of their business. Read this interesting blog to know more.
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