The question on my mind was a simple one. “Were retailers ready to meet in person?” As a marketer of a Commerce Platform, I needed to assess whether events were going to be a viable method of meeting customers and prospects. I was hopeful, given the fact that a recent customer event we held in Nashville had been well attended.

The answer is yes. We had to submit our vaccination records but for 3 days in Vegas, it felt like things were returning to what we remember. ShopTalk claimed 10,000 attendees but I know that vendors probably outnumbered the retailers. However, the conversations were very good. Companies are positive about the future; they were looking for ways to grow their revenues. The topics that came up frequently were retailers expanding to new business models like B2B or B2B2C; Going after new geos and how to do this while managing the total cost of ownership; Using marketplaces in a variety of ways to enhance the experience, expanding the assortment, driving growth.

I have been to ShopTalk before and one aspect that I really enjoy are the sessions. I really enjoyed the conversation between an old friend from Forrester, Brendan Witcher and Cara Sylvester, EVP, Chief Marketing & Digital Officer from Target on creating a cohesive shopping experience. Another fascinating session was with the CEO of Uber, Dara Khosrowshahi, Delivering the Future of On-Demand Retail. It’s really interesting how Uber Eats is connecting buyers and local businesses, while reducing operational costs on the way to becoming profitable.

ShopTalk lived up to its name – it definitely was the ‘Big Reunion’. I am looking forward to the next third-party event and hoping for more engagement with customers. Join HCL Commerce at B2B Envision in Chicago June 6-8, ShopTalk Europe in London June 6-8, B2B Connect in San Diego, June 26-28.

 

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Further Reading
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Marketing & Commerce | October 12, 2022
B2B Commerce has Moved to the Top of The Digital Agenda – Are You Gearing up for Digital B2B?
Many industries have identified B2B markets as a major source of revenue growth. In fact, B2B online customer touchpoints and interactions are seen as top development challenge in 2022 read the blog to know more.
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Marketing & Commerce | October 6, 2022
Recap of our webinar ‘Getting Into Marketplaces?’
Watch the webinar to comprehensively understand the marketplace and why you must consider the marketplace for your eCommerce strategy.
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Marketing & Commerce | August 30, 2022
HCL Commerce Medals in 11 out of 12 categories in the 2022 Paradigm Report
The Paradigm B2B report is an exclusive annual publication crafted by Andy Hoar and the world’s leading authority on B2B eCommerce business & strategy.
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