HCL Commerce is all about simplifying and streamlining a business user’s everyday work. For this theme, our product teams will deliver innovations and enhancements to the platform that enable our clients to create amazing customer experiences. It starts with data and understanding every customer, so that the user can make better decisions. Or even better yet, automate the process so the business users can focus on what they truly care about to achieve their business goals.


Customer Experience Flexibility
The pace of change for digital commerce is accelerating so quickly, you need a platform that is inherently set up to enable speed,

5 Ways to Improve Your Customer Experience Strategy









agility and flexibility. HCL Commerce’s cloud-native approach gives you the tools you need to beat your competition. Whether that’s continuing to enhance our native CMS capabilities, empowering clients to leverage existing CMS investments or giving control to clients who want to design their experience from the ground up – or a bit of everything! HCL Commerce has you covered for any experience options you need – HCL Commerce CMS; Use 3rd Party CMS; Headless and whatever may be next. We’ll innovate the technology so you can innovate the experience.

Enhanced Productivity
We want business users to look forward to using HCL Commerce. The user interface and tooling ensure our clients can get the most out of all the rich capabilities in the platform, whether that’s building compelling experiences for our reference storefronts, tuning search to ensure better results, or creating a new promotion to crush your sales goals. Working closely with clients and partners through our Sponsor User Program, we’ll ensure that we are constantly re-evaluating how our product is used to ensure clients can get the most out of it, with the least amount of effort and time.

How to Utilize Google Analytics to Improve Your Restaurant's WebsiteVisualization and Insights
Knowing is half the battle – actually these days, it is most of the battle. Understanding your buyers, how they search, browse and buy, is critical data that drives success at every point of the customer journey. Collecting the right data, deriving actionable insights from that data and maintaining control of that data will enable you to create more meaningful and unique customer experiences that will in turn increase your sales. HCL Unica Discover and HCL Commerce combine to collect and analyze customer behavioral data that clients can then take action on, creating more relevant promotions, more personalized merchandising, better on-site experiences and more accurate search results.

Register for our Summer 2021 CommerceConnect to see live demos and hear from clients and leaders!

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Further Reading
Marketing & Commerce | May 24, 2022
The Interest in B2B Marketplaces is Real
Whenever you get a passionate group of individuals away from their daily routine and engaged in discussions with their peers on a single topic like marketplaces, it’s a tremendous opportunity to learn! My thanks to all the customers and partners who joined us in Dallas for the latest CommerceConnect
Marketing & Commerce | May 6, 2022
How will e-commerce in Europe be affected after the pandemic?
The number of e-commerce con­sumers in Europe has grown steadily in recent years. Read the blog to know more.
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