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HCL Commerce is all about simplifying and streamlining a business user’s everyday work. For this theme, our product teams will deliver innovations and enhancements to the platform that enable our clients to create amazing customer experiences. It starts with data and understanding every customer, so that the user can make better decisions. Or even better yet, automate the process so the business users can focus on what they truly care about to achieve their business goals.

Customer Experience Flexibility
Customer Experience Flexibility

The pace of change for digital commerce is accelerating so quickly, you need a platform that is inherently set up to enable speed, agility and flexibility. HCL Commerce’s cloud-native approach gives you the tools you need to beat your competition. Whether that’s continuing to enhance our native CMS capabilities, empowering clients to leverage existing CMS investments or giving control to clients who want to design their experience from the ground up – or a bit of everything! HCL Commerce has you covered for any experience options you need – HCL Commerce CMS; Use 3rd Party CMS; Headless and whatever may be next. We’ll innovate the technology so you can innovate the experience.

Enhanced Productivity
We want business users to look forward to using HCL Commerce. The user interface and tooling ensure our clients can get the most out of all the rich capabilities in the platform, whether that’s building compelling experiences for our reference storefronts, tuning search to ensure better results, or creating a new promotion to crush your sales goals. Working closely with clients and partners through our Sponsor User Program, we’ll ensure that we are constantly re-evaluating how our product is used to ensure clients can get the most out of it, with the least amount of effort and time.

Visualization and InsightsVisualization and Insights
Knowing is half the battle – actually these days, it is most of the battle. Understanding your buyers, how they search, browse and buy, is critical data that drives success at every point of the customer journey. Collecting the right data, deriving actionable insights from that data and maintaining control of that data will enable you to create more meaningful and unique customer experiences that will in turn increase your sales. HCL Unica Discover and HCL Commerce combine to collect and analyze customer behavioral data that clients can then take action on, creating more relevant promotions, more personalized merchandising, better on-site experiences and more accurate search results.

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Further Reading
B2B Commerce
Marketing & Commerce | October 12, 2022
B2B Commerce Has Moved to the Top of the Digital Agenda – Are You Gearing up for Digital B2B?
Many industries have identified B2B markets as a major source of revenue growth. In fact, B2B online customer touchpoints and interactions are seen as top development challenge in 2022 read the blog to know more.
Recap of our webinar
Marketing & Commerce | October 6, 2022
Recap of Our Webinar ‘Getting Into Marketplaces?’
Watch the webinar to comprehensively understand the marketplace and why you must consider the marketplace for your eCommerce strategy.
HCL Commerce Medals in 11 out of 12 categories
Marketing & Commerce | August 30, 2022
HCL Commerce Medals in 11 out of 12 categories in the 2022 Paradigm Report
The Paradigm B2B report is an exclusive annual publication crafted by Andy Hoar and the world’s leading authority on B2B eCommerce business & strategy.
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